On March 24, Beijing Left Hand Layup Culture Co., Ltd. ("Left Hand Layup") held a "Hot Blood Rally" themed press conference, announcing an in-depth strategic cooperation with Master Kong Beverages, and multi-dimensional collaboration with its two major categories: Master Kong Iced Black Tea and Master Kong Boiled Water. Through the youthful IP of the Chinese animation "Left Hand Layup," the two parties will jointly build basketball culture, igniting life touchpoints with the basketball ecosystem, injecting youthful vitality into Master Kong's beverage business, and constructing a "Chinese story" of brand and culture among Gen Z. **-01-**Focus: National IP Empowers a National Brand The core team of the S-level passionate sports Chinese animation "Left Hand Layup" brings together top-tier talents from domestic animation, sports, film, and television fields. Founder and CEO Li Jintian previously served as Special Assistant to Yao Ming, Chairman of the Chinese Basketball Association, and Head of Strategic Development at CBA League Company. Co-founder Gong Chunyan is a veteran animator who participated in early Japanese animation production, contributing to renowned works such as "One Piece" and "Gintama." The team also includes young domestic basketball animation talents like Liu Zeyi, Liu Yifan, Xie Zhongli, and Gao Yanwen. At the press conference, "Left Hand Layup" not only announced collaborations with Master Kong Iced Black Tea and "Boiled Water" under Master Kong Beverages but also revealed plans to unveil original projects themed around football, table tennis, and boxing this year, shaping a "Sports Idol Universe" composed of multiple works within the same worldview. Amid the major trend of generational shift among core consumers, this cooperation will deeply empower both brands and products. Master Kong Beverages becomes the chief member of the production committee for Season 1 of "Left Hand Layup," and its two star products will be deeply connected with the animation. Xu Xingyou, the virtual idol from "Left Hand Layup," will serve as the brand ambassador for Master Kong Iced Black Tea Tropical Flavor, refreshing product packaging and driving omni-channel marketing online and offline to deliver a deep "Burn Cool" experience to young consumers. Guan Xin, the female lead of "Left Hand Layup," will act as the Gentle Guardian of Master Kong Boiled Water, conveying the unique category value of "boiled water for better absorption," bringing this innovative product into the campus life of vibrant youth. Li Jintian (left), CEO of Left Hand Layup, presents the jersey of the male lead from "Left Hand Layup" to Wang Degang, Head of Master Kong Beverages Brand Division Mr. Wang Degang, Head of Master Kong Beverages Brand Division, stated that Master Kong Beverages will work together with "Left Hand Layup" to create a youthful new IP, using trendier and more playful methods to integrate the Chinese dietary wisdom of tea and water into the life scenarios of the new generation, and create content that young people love. **-02-**Ignite: Writing a New Chapter of "Post-90s" Influence Gen Z, primarily composed of those born after 1995 and 2000, has reached 320 million active users, growing into the dominant force of China's future new economy, consumption, and culture. At the "Left Hand Layup" press conference, Master Kong Beverages invited two special guests—Fei Qinyuan and Mo Han from the SNH48 female idol group—to witness the highlight moment of this youthful new IP. From left to right: Fei Qinyuan (SNH48 member), Wang Degang (Head of Master Kong Beverages Brand Division), Li Jintian (CEO of Left Hand Layup), Mo Han Master Kong understands that the protagonists of the beverage market are always young people. Therefore, Master Kong Beverages continuously launches innovative products and is committed to creating diverse, youthful scenarios, closely linking youthful, exciting, and trendy product attributes with the times and trend culture, integrating into the life and cultural circles of young people. Through high-exposure advertising, popular variety shows, national event partnerships, and diversified channel expansion, Master Kong reaches young people frequently. Master Kong Iced Black Tea has collaborated with idols from Wu Yifan to Chen Weiting, Meng Meiqi, and Luo Tianyi, maximizing its "burning power." During this year's Spring Festival, Master Kong Iced Black Tea leveraged hit shows like "Wonderful City" and "Family New Year's Eve FAN" to ignite the atmosphere of "Burn Cool China." Master Kong's boiled water brand, "Boiled Water," releases powerful cross-circle energy through the super star power of idols, injecting youthful momentum into the rapid growth of the boiled water category. This year, Master Kong will intensify efforts to boost the Boiled Water brand: new TV commercials with the spokesperson, continuous popular variety shows, sponsorship of sports events in multiple cities nationwide, and large-scale terminal visual merchandising are all on the agenda, gradually unfolding to accelerate market excitement. Visual merchandising of Master Kong Boiled Water and Master Kong Tropical Flavor Iced Black Tea **-03-**Elevation: Deep Cultural Identity "Cultural identity is the deepest form of identity, the root of national unity, and the soul of ethnic harmony." As China's first S-level, all-age sports reality-themed animation, "Left Hand Layup" is set in a high school campus, telling the youthful stories of Chinese teenagers' passion and growth. As CEO Li Jintian stated, "Left Hand Layup" will revolve around the core concept of "sports + animation," systematically creating premium original animation works and virtual characters, telling contemporary Chinese stories well, thereby promoting further "cross-circle" development of sports and achieving greater social influence at the pop culture level. Master Kong Boiled Water, through its combination with Chinese culture and the Healthy China strategy, gives boiled water more connotation. Boiled water, also known as boiled water, was called Taihe Soup in ancient times. The "Compendium of Materia Medica" describes its nature and flavor as "sweet and neutral," capable of "supporting yang qi, promoting meridian flow, and inducing sweating." Master Kong Boiled Water uses natural coconut shell activated carbon and nano-level double filtration, and is boiled at 135°C ultra-high temperature, elevating Chinese drinking wisdom with modern technology, providing consumers with higher-quality, healthier packaged drinking water, and becoming another masterpiece of a national brand contributing to Healthy China. As a pioneer in the national tea beverage industry, Master Kong Iced Black Tea, "experienced through decades of battles, remains youthful at heart," continuously revitalizing the brand by integrating classics. In 2021, the brand continues its "Burn Cool" proposition, encouraging more young people to move forward bravely for their dreams, enjoy every burning moment of challenging themselves, and celebrate every moment of achievement, inviting more young people to join the "Burn Team." "Cultural confidence is a more fundamental, deeper, and more enduring force." Master Kong Beverages, together with "Left Hand Layup," enhances the cultural identity of the new generation and strengthens their cultural confidence. Under the new development pattern of dual circulation, Master Kong Beverages + "Left Hand Layup" will use more innovative expressions and deeper reach to new-generation consumers, contributing to China's "cultural confidence." Left Hand Layup co-branded Boiled Water Left Hand Layup co-branded Tropical Flavor Iced Black Tea Tips will be paid 400-2000 yuan once adopted.