Xiao Li once accompanied his boss to Malaysia to negotiate a major client agency. The client threw out many professional questions: "What is your strategic map? Have you done a SWOT analysis?" and other very business-school-style questions. The boss was ashamed; he only thought his product was good and suitable for the Malaysian market, but knew nothing about these professional business terms. The boss was rejected! Xiao Li always admired his boss's business intuition, believing that the market is made with heart. He asked his boss for 5 million to independently develop the Malaysian market. Three years later, their brand surpassed Apple's position, with monthly sales exceeding 200,000 units! And Xiao Li went from being illiterate in English to fluent! Recalling the three years in Malaysia, both the boss and Xiao Li would shed tears! In the first year, no bank was willing to handle their incoming and outgoing payments, so Xiao Li had to carry huge amounts of cash on his person every day, full of anxiety! He negotiated shop by shop, expanded terminal by terminal! Xiao Li conquered a once arrogant market with blood and sweat! Entrepreneurship is not child's play, not showing off vanity; it is a journey through blood and fire, a test of life and death, carving a path where there is none. Only the brave and responsible can succeed! Today a classmate asked me, where does store traffic come from? A friend of mine, three years ago, knew nothing about marketing, let alone Taobao. He spent all 1 million he had saved from working in previous years on studying the traffic map of Taobao stores. Why does a certain position on the homepage display this product? Is it the result of paid traffic? Or the sales selection of the TOP50? Or a recommendation from a Juhuasuan promotion? How long will it stay? Who will be next? How long will it be displayed? He studied just one such position for a whole month, finally figuring out the display rules! Also diamond exhibitions, Zhitongche, Wangwang's hot-selling product recommendations, etc. His diamond exhibition click-through rate could reach as high as 39%; his store's UV value could reach as high as 59. For a long time, he had to rely on getting drunk to fall asleep! Last year, his company successfully raised tens of millions in financing! What kind of employee is a good employee? A friend told me: those with good character. What is good character? Actually, people are not bad; some have a good reputation! But for a company, so-called good character means having a public spirit, being able to always make judgments beyond oneself, a person who can be placed in any position and burn and shine! Xiao Sun only has a high school diploma, but he is the core of a large internet company. No matter which position the boss puts him in, the team he leads will be the best-performing team in the company! Recently, he was assigned to mobile internet. Many executives thought he would make a fool of himself this time, but unexpectedly, his team produced a product in less than three days that achieved 700,000 daily active users! A friend commented on him: He has no selfishness, only focuses on the tasks assigned by the company; he is good at using people, trying to recruit talents many times better than himself; he is generous, giving half of the company's stocks granted to him to his subordinates! Some people are also excellent, full of knowledge, always saying they don't care about money, but in their bones they are very calculating! The result of such calculation is: when encountering difficult work, they want to avoid it, because it will affect their performance! Xiao Sun received the company's highest performance award at the end of last year—10 million! Xiao Sun also has a biggest advantage: he can afford to lose! This friend told me that Liu Bang was good at using people and could afford to lose, so he eventually won the world; Xiang Yu, the Overlord of Western Chu, was someone who couldn't afford to lose, and after one defeat, he slit his own throat! Liu Bang, pig-like, founded China's first longest-lasting feudal empire! 419 years later, Liu Bei, who often shed tears, entered Sichuan and proclaimed himself emperor! Two pig Liu, two legends! Recently, I made bold moves, made up my mind, and adjusted the team. The only standard is: employees who are valuable to the company, whether I like them or not, I use them! Employees who are not valuable to the company, whether I like them or not, they leave! If ability is weak, I can cultivate it; if the mindset is broken, then I have to replace the person! "All the beautiful things we accomplish cannot be done quickly—because these things are too difficult and too complex." I really like this quote from Akio Morita! 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