Recently, the product introduction of Evergreen Group, a seafood giant, has attracted high attention from FMCG peers. Over 500 distributors nationwide have eagerly inquired about details and predicted that Evergreen's seafood snacks are likely to become the biggest hit product of 2020. The rapid market recovery means distributors must be more cautious in product selection; only products that can enter the market faster, have stronger brand support, wider distribution channels, and healthier attributes can help distributors quickly capture market share. From the distributor's perspective, product selection must consider the following four dimensions:

  1. Whether the category is in a high-growth blue ocean market; 2. Whether product quality and brand strength are robust; 3. Whether the product matrix meets the needs of consumers at all levels; 4. Whether the product has super sell-through potential. Next, based on these four dimensions, we strongly recommend Evergreen Group's snack hit product—Evergreen Fishing Port Q-Burst Shrimp Balls! **-01- **Seafood and Snacks Dual Blue Ocean Drive, Evergreen Fishing Port Q-Burst Shrimp Balls Are Bound to Be a Hit 1. Seafood Trend: The "2016-2022 China Seafood Market Status Research Analysis and Development Trend Forecast Report" indicates that by 2020, China's seafood production is expected to reach 48.41 million tons. Meanwhile, with the improvement of living standards, people's consumption concepts, structures, and capabilities have changed, and the seafood market continues to grow rapidly. 2. Snack Trend: The snack food market itself is developing rapidly, with Bestore and Three Squirrels successively going public. In 2019, Bestore's operating revenue was 7.715 billion yuan, a year-on-year increase of 20.97%, and net profit attributable to shareholders of the listed company was 340 million yuan, a year-on-year increase of 42.68%. Three Squirrels' total operating revenue in 2019 was 10.173 billion yuan, a year-on-year increase of 45.3%. 3. Evergreen Fishing Port Q-Burst Shrimp Balls Perfectly Combine Seafood and Snacks Evergreen Fishing Port Q-Burst Shrimp Balls use shrimp farmed from Evergreen Group's own industrial chain as raw materials, ensuring safety with no drug residues and stable supply. After rigorous selection, advanced preservation technology ensures the freshness, safety, tenderness, and juiciness of the raw materials, preserving the sweet taste and nutrients for consumers. Each product is individually packaged, allowing consumers to enjoy the spicy and delicious shrimp paste at home. Evergreen Group has also developed spicy and tomato flavors to satisfy consumers. The packaging uses a "what you see is what you get" convenient short-shelf-life presentation, clearly showing the product to consumers, with quality and deliciousness clearly visible! **-02- **Corporate Strength Endorsement, High Quality Guaranteed Evergreen Group's full-industry-chain strategy is breaking through from the 3R food categories (ready to eat, ready to heat, ready to cook). The company's core strategy is transformed into a full industry chain, evolving the full processing chain, incubating new business chains, and forging full channel chains. Relying on over 20 years of deep cultivation in the full industry chain, Evergreen Group transforms aquatic products into food-based, convenient, standardized, and scenario-based offerings, rapidly rising in a matrix and cluster manner. Evergreen Group's industrial strength, brand strength, product strength, and team strength have gradually demonstrated advantages as secondary productivity and core competitiveness after this sudden pandemic. As the dominant player in the entire aquatic product chain, Evergreen Group's entry into the snack market is bound to bring snacks into the seafood era and quickly grow into a leader in seafood snacks. **-03- **Rich Product Matrix, Meeting Different Needs Only brands that meet consumer needs are valuable. In addition to product innovation, Evergreen also places great emphasis on product line matrix matching. Evergreen Group's aquatic food products are very rich. After Evergreen Heng Sauerkraut Fish became a hit, more hit products will emerge in 2020, forming a complete product matrix. Currently, Evergreen Group's seafood snacks have three brands: Evergreen Heng, Evergreen Fishing Port, and Evergreen Xiaowa. 1. Evergreen Heng Series Original Flavor Yellow Croaker Crisps Use wild small yellow croaker from the East China Sea as raw material, strictly follow HACCP quality control requirements, and combine traditional "five-step technique" craftsmanship with modern technology. The product is crispy, delicious, boneless, and leaves a lasting aftertaste, making it a fashionable delicacy for leisure and travel. Salt and Pepper Crispy Shrimp Use fresh whiteleg shrimp as raw material, strictly follow HACCP quality control requirements, and combine traditional "five-step technique" craftsmanship with advanced low-temperature dehydration technology. The product is crispy, delicious, shell-less, and leaves a lasting aftertaste, making it a fashionable delicacy for leisure and travel. Pickled Pepper Fish Tofu Q-elastic and delicious, combining fish meat with soy protein, suitable for all ages, delicious without fear of gaining weight, providing daily fresh energy. Original Flavor Cod Sausage Made from deep-sea cod meat, fresh and nutritious, firm in texture, delicate, soft, and smooth, Q-elastic and easy to digest. Selected high-quality ingredients, scientifically balanced ratio, easy to open and enjoy, just to give you healthier deliciousness. 2. Evergreen Xiaowa Series Q-Burst Shrimp Balls Derived from shrimp farmed in Evergreen Group's own industrial chain, selected raw materials, tender and juicy, slightly sweet, rich in nutrition, healthy and delicious, plump and Q-elastic, advanced preservation technology, shrimp balls retain their original color, aroma, and taste, allowing you to enjoy the spicy and delicious shrimp paste at home. Individually packaged in small bags, letting you enjoy delicious shrimp paste as you like. Q-Burst Fish Balls Good fish balls with complete color, aroma, and taste, selected high-quality surimi from offshore, crispy outside and tender inside, nutritious, deep-sea flavor, fresh and delicious, delicate texture, Q-elastic and tasty, rich fish aroma, delicious and visible. Salted Egg Yolk Fish Skin Fish skin wrapped in golden salted egg yolk, wonderful and tempting, large and complete, full and crispy, mouth-watering. Rich, thick, crispy, and odorless, crisp and delicious, fragrant and sweet, nutritious and crispy, every bite is fresh seafood and rich egg yolk flavor, so delicious you can't stop. Crispy Fish First fragrant, second crispy, no need to spit out bones, crispy and chewy, with a lingering fragrance, tempting taste, crispy to the bone, and you can't stop eating. 3. Evergreen Fishing Port Series Q-Burst Shrimp Balls Made from good ingredients from the deep sea, selected raw materials, tender and juicy, slightly sweet, rich in nutrition, healthy and delicious, plump and Q-elastic, advanced preservation technology, shrimp balls retain their original color, aroma, and taste, allowing you to enjoy the spicy and delicious shrimp paste at home. Individually packaged in small bags, letting you enjoy delicious shrimp paste as you like. Q-Burst Fish Balls Good fish balls with complete color, aroma, and taste, selected high-quality surimi from offshore, crispy outside and tender inside, nutritious, deep-sea flavor, fresh and delicious, delicate texture, Q-elastic and tasty, rich fish aroma, delicious and visible. Self-Heating Boiled Fish Slices Portable self-heating, spicy and fresh, fish slices tender and delicious, large pieces, plump, soft and easy to bite, oily but not greasy, very delicious, with effects of warding off cold and nourishing qi and blood, delicious and simple, just heat and eat. Self-Heating Sauerkraut Fish Slices Portable self-heating, fragrant fish aroma, sour and tangy, with a hint of spiciness, refreshing, sauerkraut is a secret recipe, refreshing taste, endless aftertaste, just the right taste, just the right temperature, just the right sourness, delicious and simple, just heat and eat. **-04- **Four Selling Points to Boost Business The current market is not short of products, but short of super products that can sell through. Coupled with the special situation of this year's pandemic, distributors are eagerly awaiting super products. Terminal store owners are not obligated to promote your products, so choosing products that can sell through is half the success of the business. To achieve super sell-through, products must have super selling points. Evergreen Group's seafood snacks have the following super selling points: 1. Super Nutritional Value Marine organisms contain unique fatty acids that are not found in livestock, poultry, or plant-based foods. They have special effects in preventing atherosclerosis and improving cardiovascular diseases. Marine organisms are rich in easily digestible proteins and amino acids. Additionally, marine organisms such as fish, shellfish, shrimp, and crabs are rich in protein, easily absorbed by the human body, and contain sufficient amounts of the 8 essential amino acids, with lysine content much higher than plant-based foods. Marine organisms are a treasure trove of inorganic salts and trace elements. The calcium content in sea shrimp and sea fish is several to dozens of times that of livestock and poultry meat; oysters are rich in zinc; kelp is rich in iodine; iron in fish is most easily absorbed by the human body; "marine calcium" and "bioactive calcium" processed from fish bones and oyster shells have unique effects in preventing and treating calcium deficiency. Fish and shrimp aquatic products are considered healthy foods that benefit intelligence, having positive effects on brain development, especially for children. Their nutritional value is extremely high, rich in protein, and low in fat, which is beneficial for human health and longevity. 2. Wide Sales Channels and Geographic Reach Compared to traditional aquatic products' strict storage requirements, marine snack products break free from cold chain limitations, broadening sales channels and geographic reach. 3. Covering More Consumer Groups Due to the special fishy smell of fish and shrimp, some children or adult consumers may not like them. However, due to the nutritional needs of fish and shrimp, marine leisure foods serve as an alternative, thereby attracting a wider consumer base, entering the hundred-billion leisure market and the children's consumer market. 4. Convenient and Portable With the accelerating pace of life, how to shorten eating time while ensuring maximum retention of food nutrition? The portability and operability of food are increasingly valued. A major feature of leisure food is portability, and applying fish and shrimp to leisure food gives them portability attributes. Investment Hotline Once the tip is adopted, a payment of 400-2000 yuan will be made.