Click the image for details Today's Headlines 1. Monster Enters Sports and Fitness Energy Drink Market▲▲▲ According to a recent report by BevNet, American energy drink brand Monster has released its 2019 new products, including a new product line called Reign, which focuses on high caffeine and fitness orientation, marking Monster's entry into the rapidly growing sports and fitness energy sector. The new product comes in a 16oz can, presented in Monster's signature can format, and features zero sugar and zero calories. Flavors include Peach Fizz, Carnival Candy, and Sour Apple. According to foreign media reports, the company's 200 major clients have confirmed they will purchase the new product, with a suggested retail price of $2.79 (approximately RMB 19). @小邢同学: When will this product come to China? 2. Guyue Longshan's Guoniang 1959 Launches, Market for Huangjiu Above 1,000 Yuan Rises!****▲▲▲ On January 20, Guyue Longshan held a Shaoxing Huangjiu cultural exhibition event in Shanghai titled "National Banquet Glory, Guyue Fragrance." The first high-end Huangjiu product, "Guoniang 1959," was officially launched as a strategic single product for nationwide market operations. A Huangjiu with a retail guide price of over 1,000 yuan per bottle was first launched in January 2019. "Huangjiu is China's national brew, and Guyue Longshan has always been the exclusive wine for state banquets. With the current market consumption upgrade, we need both daily consumption products and high-end Huangjiu for special occasions," said Guyue Longshan General Manager Bai Hong. "Guoniang 1959 can also fill this price gap well and further support Guyue Longshan's brand building," said Hou Shuai, Deputy General Manager of Shengchu Consulting. @做个简单的二货: Waiting for the revival and rise of Chinese Huangjiu! 3. Malaysian Company Stixfresh Develops Stickers That Extend Fruit Shelf Life▲▲▲ Malaysian startup Stixfresh has developed a new type of sticker that can extend the shelf life of fruits by 14 days. The company will offer consumers the first opportunity to test the product in February this year. The sticker's coating is made of beeswax and other natural ingredients. The compounds interact to form a protective layer around the fruit, slowing down the ripening process and increasing fruit freshness by 50%. Image source: FoodBev In the United States alone, 52% of fresh fruits and vegetables are wasted from farm to refrigerator. Globally, fruit and vegetable waste causes billions of dollars in losses each year. According to the Natural Resources Defense Council, the average American family loses $1,800 annually due to food waste. Stixfresh's invention is a significant signal in addressing the problem of fruit and vegetable waste. @星星4814: Gospel~! Amazing.. 4. Wei Chuan's Bernason Launches New Premium Can Products ▲▲▲ Bernason is a coffee brand under Wei Chuan, offering products like Mocha, Latte, and various flavors. Recently, Bernason has undergone a series of innovative packaging upgrades, launching new premium can products. The new premium cans still use the classic cylindrical shape but are made of aluminum. The understated, deep color scheme, paired with a simple gold Bernason logo, is more fashionable and highlights high-end quality. Currently, the new Bernason premium cans come in two flavors: Classic Italian and Classic Mandheling. Each can is 228ml, with a retail price of about 7 yuan. The new products are already available on Tmall's Master Kong official flagship store and in convenience store channels such as 7-11 and FamilyMart. 5. Gen!us Launches "Light" Craft Beer with Only 72 Calories▲▲▲ British beer manufacturer Gen!us has launched a "light" craft beer brewed with Pilsner malt and three types of hops, containing only 72 calories. It offers a sensible choice for consumers who feel guilty after overindulging during the holidays. Image source: FoodBev Gen!us states that traditionally, it was considered impossible to enjoy the flavor of beer while maintaining health. Co-founder Jason Clarke said: "Traditional premium beers have about 130 calories per bottle. If you can't give up drinking but want to change your lifestyle, it's not really possible. However, the growing popularity of light beers is changing people's attitudes towards beer." He added: "Gen!us advocates moderate drinking. Beer is full of calories, so absolutely do not overindulge. If you want to lose the fat accumulated over Christmas but don't want January to be dull, then Gen!us is a wise choice. In the new year, we hope to lead a new national drinking trend." @可乐土豆: Beer also has a "light version" without guilt, so we can truly drink to our heart's content~! 6. Two Lidugao Liang Products Stop Shipment▲▲▲ Recently, Lidu Liquor issued a notice stating that due to scarce old liquor resources and excessive market demand, which cannot be met in the short term, the company has decided to stop shipping Lidugao Liang 1955 and Lidugao Liang 1975 from January 11, 2019, 9:30 to February 12, 2019, 08:00. @囧途2号: This is very much like the style of Lidu, a practitioner of new marketing~ 7. Xiaomaigui Completes New Round of Financing; Full Cabinet Recognition Accuracy Reaches 99.99% in 5 Seconds ▲▲▲ It is reported that smart vending machine operator "Xiaomaigui" has completed a new round of financing, with investors including Tongchuang Weiye and Anhui Anyuan Innovation Venture Capital Fund Co., Ltd. Public information shows that Xiaomaigui was established in February 2017 and is a smart vending machine brand incubated by Midea. After its establishment, it received 45 million yuan in angel financing from Midea and also obtained technical support from Alibaba. Xiaomaigui is a smart vending machine brand that uses IoT smart technology and RFID recognition technology for inventory and order management, supporting the unordered mixed placement of a large number of products. With a full cabinet of 200 items, the recognition accuracy within 5 seconds is 99.99%. The user shopping process is as follows: scan the QR code with Alipay to open the door—self-pickup—close the door, and Alipay automatically settles. 8. Chili Sauce Brand Fanye Chili Sauce Completes New Round of Financing▲▲▲ According to business registration data, Fanye Food Technology (Beijing) Co., Ltd., the company behind Fanye Chili Sauce, completed an equity change at the end of 2018. In this change, several corporate legal persons were added as shareholders, clearly indicating that the company has completed a new round of financing. Details of the change for Fanye Food Technology (Beijing) Co., Ltd. in December 2018, source: business registration data Although the company has not publicly disclosed this financing event, it can be inferred from the names of the limited partnerships that the investors in this round are Ningbo Little Lion Investment and Scene Fund. Fanye Chili Sauce was born in 2014, a period of active venture capital, and debuted as an "internet chili sauce," gaining favor from the capital market. From 2015 to 2016, it completed three rounds of financing, attracting institutions including ZhenFund, Ceyuan Ventures, and Taihe Venture Capital. Food giant Huiyuan is also an investor. In the company's Series B financing news in 2016, it claimed a valuation of 360 million yuan. Currently, Fanye Chili Sauce has expanded its products from chili sauce to hot pot base, home-cooked dish seasonings, and side dishes, and has also made certain offline channel arrangements. @小宝玲的马甲: Lin Yilun successfully transformed from a star to the "Fanye of chili sauce"~ When will it become like Laoganma? Leisure Moment A shopping mall made a shadow wall. Passersby turn into Disney characters, and at the end, people are moved to tears. Whether adults in suits doing business or children, everyone's eyes are full of joy and surprise. Disney is really trying its best to protect our childhood... New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 16 to March 18. This conference will focus on the topic "Breakthrough" and conduct in-depth discussions with numerous brand owners, supply chain service providers, distributors, retailers, and others. Compared to previous conferences, this summit will be fully upgraded. In addition to original topics such as channel innovation, city distribution logistics, and distributor transformation, it will add multiple parallel forums on new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail. Through three days of ten high-density, high-quality expert sharing and exchanges, we believe every brand owner and distributor can learn the latest business models, expert opinions, and practical methods, finding new tools and methods for their own breakthrough in 2019 and returning to the track of rapid growth. **Conference Time: March 16-18, 2019 Conference Venue: Longfeng Hall, Chengdu Longemont Hotel Conference Topics 2019 5th FMCG + Internet Conference Topics Date | Time | Venue | Topic 3.16 | All day | Main Forum | Breakthrough - 2019 (5th) FMCG + Internet Conference 3.17 | Morning | Parallel Forum 1 | New Logistics, New City Distribution Parallel Forum 2 | How Can Distributors Achieve Iterative Upgrades? Afternoon | Parallel Forum 3 | IP Empowerment, Boosting Brand Growth Parallel Forum 4 | How Can Community Group Buying Reconstruct the Value Chain? 3.18 | Morning | Parallel Forum 1 | Retail Scene Innovation Parallel Forum 2 | New Product Sales Public Class Afternoon | Parallel Forum 3 | Social E-commerce Parallel Forum 4 | New Marketing Public Class Registration Method Registration is now open. Long press the QR code below or click "Read Original" to register. Early bird tickets at 66% discount are limited to 200, grab them now...! Add the conference staff to register Review of Previous Conferences Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences: -END-