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1. Bright Dairy and Yu Garden Launch 'Retro' Yogurt ▲▲▲ As the New Year approaches, Bright Dairy, which has been quiet for a while, finally launches new products! Recently, Bright Dairy teamed up with Yu Garden to form the most nostalgic CP in history, launching a 'retro' old yogurt new product that recreates the 'taste of childhood' for those born in the 70s and 80s. This old yogurt new product uses the traditional single-cup fermentation process, with only raw milk, lactic acid bacteria, and sugar in the recipe. It has a rich and delicate taste, restoring the flavor of 'little time'. In this regard, an insider at Bright Dairy said: 'We hope to make a genuine 'old yogurt', which is not only the 'taste of childhood' but also a heritage of the 'old yogurt' process.' It is reported that this Bright 'old yogurt' is 200g per bottle, with a retail price of 15 yuan per bottle. Currently, this new product is exclusively sold at Yu Garden Mall, available at the tourism store, North-South store, Wuxiangdou store, Lihaotang store, and No. 7 Gate Lihaotang store within Yu Garden Mall, with a limited supply of 100,000 bottles.
2. Yangshengtang Launches Mother's Mushroom Beef Sauce New Product ▲▲▲ Mother's beef sauce is a brand under Yangshengtang, the parent company of Nongfu Spring. Mother's beef sticks used the 'Mother' image to make a name in the market, entering the market with its unique brand image. After more than a decade, it is still active in the first tier of beef jerky brands. In 2018, Yangshengtang's Mother brand launched a beef sauce series. Recently, Mother's sauce products have expanded their product line again, launching a new mushroom beef sauce, which is now available on Tmall Supermarket.
3. C'estbon Launches 'FIRE' Double Coffee Latte New Product ▲▲▲ According to reports, C'estbon recently increased its presence in the ready-to-drink coffee market, launching a double coffee latte new product. The product uses coffee beans from Brazil, Ethiopia, and Colombia, roasted over direct fire. The product specification is 280ml per bottle, with a shelf life of 12 months. Currently, the new product is in the preparation stage for market launch.
4. JD.com and Brands like Hsu Fu Chi and Abbott Launch Eco-Friendly Cartons That Can Transform into Storage Boxes ▲▲▲ According to China Good Packaging Network, JD Logistics recently joined forces with eight major brands including Hsu Fu Chi, Abbott, Want Want, By-Health, Luzhou Laojiao, Fulinmen, and C&S to launch creative eco-friendly cartons. Following the instructions on the express box, consumers only need to do simple folding and cutting, and the express box can transform into a multifunctional desktop storage box. A relevant person in charge of JD Logistics said that the creative cartons for this event will be randomly distributed in JD's self-operated warehouses before the Lunar New Year.
5. Nestlé Partners with Loop to Launch Sustainable Häagen-Dazs Packaging ▲▲▲ Nestlé has partnered with Loop to launch a new home subscription delivery service, where the packaging of food and household products provided will be recycled and reused. It is reported that as part of this collaboration, Häagen-Dazs will introduce a reusable double-layer steel ice cream container that keeps the ice cream in optimal condition during transportation and consumption. The canister design ensures that after the ice cream packaging is opened, the top melts faster than the bottom, allowing consumers to comfortably enjoy every scoop of ice cream. Image source: FoodBev Freixe Laurent, CEO of Nestlé Americas, said: 'Loop provides the innovative platform that the industry urgently needs, prompting companies to re-examine their values, integrate reusable products and packaging, and thereby reduce waste generation. Nestlé is proud to be a founding investor and partner of Loop. We are committed to working with consumers to protect our planet for future generations.'
6. Halo Top Launches Three Dairy-Free Ice Cream New Products ▲▲▲ As the demand for vegan dairy alternatives grows, American ice cream brand Halo Top is also following the trend and launching dairy-free ice cream new products. Halo Top will add three new flavors to its existing 14 dairy-free ice cream flavors, using coconut milk as the base: peanut butter jelly, mint fudge cookie, and chocolate hazelnut. Each pint has less than 360 calories and up to 20g of protein. At the same time, its seasonal flavors of peanut butter jelly, blueberry crisp, and peach cream will also return to the market and become regular Halo Top flavors, available all year round. Image source: FoodBev Halo Top, known for its low-calorie selling point, has performed remarkably since entering the U.S. market. The launch of dairy-free ice cream is also because more and more consumers want to improve their health, change their lifestyle, start trying vegetarianism, and try to avoid meat intake. According to a report released by Mintel last year, Germany has become one of the main markets for new vegan product launches, followed by the UK. The U.S. ranks third, being the third-largest market for new vegan product launches globally.
7. Nestlé Invests 27 Million Euros to Build Infant Nutrition R&D Center ▲▲▲ Nestlé has invested 27 million euros to build an infant nutrition product R&D center at its factory in Limerick, Ireland. The center will focus on innovative R&D to further expand the global maternal and infant dairy nutrition market. This is also Nestlé's first R&D center in Ireland. The center will focus on scientific maternal and infant products. It will include infrastructure such as experimental equipment and semi-industrial scale production equipment to support the development and testing of new products from design to configuration. It is located in the same area as Nestlé Wyeth Nutrition manufacturing plant, with more than 40 employees. The Wyeth Ireland Nutrition plant mainly produces maternal and infant milk powder products for overseas markets. Image source: FoodBev
8. Lelecha Launches Co-Branded New Products ▲▲▲ Recently, the popular tea drink brand Lelecha announced on WeChat that it will launch co-branded milk tea and bread products with the popular hot pot brand Gelaoguan from January 26 to January 27. The co-branded products are named 'Creative Century Hot Pot Soft Bun' and 'Hot Pot Milk Tea'. Although the names include 'hot pot', the two new products are actually desserts. The former is a hot pot-shaped soft bun neatly arranged with various toppings: black rice, purple sweet potato, taro balls, pearls, taro paste balls, vanilla sauce, etc. The latter adds various dessert toppings to a cup of milk tea like cooking hot pot, with rich ingredients.
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New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 16 to March 18. This conference, we will focus on the topic of 'Breakthrough' and conduct in-depth discussions with many brand owners, supply chain service providers, distributors, retailers, etc. Compared with previous conferences, this summit will be fully upgraded. In addition to the original topics such as channel innovation, city distribution logistics, and distributor transformation, it will also add new marketing cases, IP + FMCG empowerment, community group buying, innovative retail, etc. in multiple parallel forums. Through three days of ten high-density and high-quality expert sharing and exchanges, we believe that every brand owner and distributor can learn the latest business models, expert opinions, and practical methods, find new tools and methods for their own breakthrough in 2019, and return to the track of rapid growth.
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