To support brand development and accelerate market building and channel connection for FMCG brand enterprises, New Distribution launches the Brand Growth Program. Leveraging years of accumulated channel and network resources, it helps brand owners efficiently connect with innovative channels such as B2B, community group buying, home-delivery e-commerce, and MCN platforms, enabling full-channel coverage and all-scenario marketing to seize channel dividends and win in distribution.

1. Who is New Distribution? New Distribution is China's leading industry service media for FMCG + Internet, with hundreds of thousands of professional vertical users across the web, covering FMCG brand owners, distributors, and supply chain service providers. It has deep understanding and research in Chinese FMCG brand building, market channel layout, product-specific research, and consumer insights, and has become the most influential, appealing, and well-known new media brand in the domestic FMCG industry.

Companies served by New Distribution include: Coca-Cola, Unilever, Master Kong, Tsingtao Brewery, PepsiCo Foods, China Resources, P&G, Jiangxiaobai, Uni-President, Blue Moon, Yili Group, Liby Group, Bright Dairy, Budweiser, Shell, Alibaba Retail Link, JD New Channel, Tencent Smart Retail, Cainiao Network, Ant Financial, Weijie City Distribution, Youzan, Weimob, Meicai, Pinduoduo, Best Group, Zhongshang Huimin, Yijiupi, Yonyou Group, Guanjiapo, etc.

2. What does New Distribution have?

  1. The largest distributor database in China's FMCG industry;
  2. The most professional research capability in FMCG distribution channels;
  3. The deepest service capability in the FMCG B2B industry;
  4. The broadest coverage in the community group buying industry;
  5. The most efficient insight capability across various sub-channels.

3. What can New Distribution provide? 1) Channel Connection: Efficiently reach large and medium-sized distributors nationwide, as well as founders and merchandise procurement of sub-channel platforms such as FMCG B2B, community group buying, and short-video live-streaming e-commerce. 2) Business Guidance: Senior FMCG marketing experts and new retail channel experts provide product consultations, analyze product features and selling points to find the best matching channels, and offer the most suitable marketing plans. 3) Consulting and Training: Provide brand owners and their sales teams with the latest industry trends, and customize executable and implementable marketing and channel strategies. 4) PR and Promotion: Precisely place ads to 300,000+ vertical FMCG users and 80+ high-engagement communities nationwide to enhance industry presence.

4. Which channels can New Distribution connect? 1) B2B Platforms: Alibaba Retail Link (National), JD New Channel (National), Yijiupi (National), Best Dianjia (National), RT-Mart e-Lufa (National), Zhongshang Huimin (National), Meicai (National), Caihua Commerce (South China), Wanquan Mall (East China), Kuaile Zhanggui (East China), Dianda Mall (East China), Dunjie Supply Chain (North China), Rongcheng Yigou (Southwest), Liancai Wang (Central China), Tao Miaomiao (East China), Furong Xingsheng (Central China), Xingaoqiao (Central China), Jiayun Yushi (Northwest), Meitian/Bangbianli (Northwest), etc. 2) Community Group Buying: Xingsheng Youxuan, Shihuituan, Shixianghui, Tongcheng Life, Meijia Maicai, Youjingyoutian (Central China), Xiaoxiongle (East China), Zhihuazhiguo (Central China, Northwest), Caihong Xingqiu (Northwest), Linlinyi (East China), Chongma Linlituan (East China), Diaodaojia (East China), Dimao Youxuan (East China), Youle Tuan (North China), Kaola Jingxuan (Central China), Youshang Community Group Buying (Central China), Keke Jingxuan (North China), etc. 3) Home-Delivery E-commerce Platforms: Hema Fresh, Dingdong Maicai, Shixing Fresh, Yipin Fresh, Pupu Supermarket, Fresh Legend, Meituan Maicai, Yonghui Home, Ele.me, Taoxianda, Daily Youxian, Caijie Caishi, Qiandama, Biyouxuan, Xiaobu Youxian, Yun Caiyuan, Baiguoyuan, Benlai Life, etc. 4) Social E-commerce Platforms: Zantuan, Haituan, Chenghetuan, Wukong Zhanggui, Weishijie, Global Hunter, Weizhegou, Global Good Products, Shuaishuai Baby, Retuan Group Buying, Maimai Tuan, Dududa Tuan, Caishen International, Pinshaoshao, Shanzuan Family, Yunji, Weidian, Future Market, Momo Tuan, Gegejia, Global Moment, Huasheng Riji, etc. 5) MCN Agencies: Qingteng Culture, Tencent Live, Jingtong, Qianxun, Meiyan, Wanghongmao, Kamila, Yitu, Jitao, Nasi, Goumei, Wenzi Hui, Benxin Culture, Ruhan, Xiduo, Fanwei, Akali, Mingrui Media, Kuaihuo, Dadake, Duohong Daren, Qipao Culture, Xifu, Ruiqu, Soudao, Pengni, Ruyi, Manxiu, Diechuang, Yike, Zadui, Wanshangtang Live, Mengju, Dingshu, Kuaizixun, Guogan, Weijina, Xiuzhu, Jufacai, Tiandao, Jinjiuxing, Huoxing, Luohang, Manyi, Chenju, Huanya, Green Media, etc.

More innovative channels are being connected...

To accelerate supply-demand connection and improve efficiency, New Distribution launches the Brand Enterprise Membership Growth Program as follows:

Member Price: 1,980 RMB/year Benefits:

  1. Industry Information: Continuous provision of industry research reports and practical cases to keep you updated on the latest dynamics of FMCG distribution channels and understand underlying patterns;
  2. Channel Connection: Precise connection with no fewer than 10 innovative retail channel platforms (via group chat);
  3. Headhunting Service: Leverage New Distribution's 80+ online communities and extensive expert/KOL networks to efficiently connect with industry talent, solving talent challenges;
  4. Brand Exposure: Logo exposure at all New Distribution offline events, displayed as annual member on sign-in walls, conference publications, etc.;
  5. Annual Service Discount: 5% discount on all New Distribution products including exhibitions, advertorials, reports, live streaming, study tours, etc.

VIP Member Price: 4,980 RMB/year Benefits:

  1. Industry Information: Continuous provision of industry research reports and practical cases to keep you updated on the latest dynamics of FMCG distribution channels and understand underlying patterns;
  2. Industry-Finance Connection: Assist innovative brand manufacturers in efficiently connecting with capital and investment/financing institutions;
  3. Offline Regional Event Exposure: Product display at New Distribution's offline regional events such as distributor growth forums and community group buying summits;
  4. New Distribution Offline Exhibition Tickets: Tickets for all offline exhibition events throughout the year, three tickets per event;
  5. Channel Connection: Precise connection with no fewer than 30 innovative retail channel platforms (via group chat);
  6. Headhunting Service: Leverage New Distribution's 80+ online communities and extensive expert/KOL networks to efficiently connect with industry talent, solving talent challenges;
  7. Brand Exposure: Logo exposure at all New Distribution offline events, displayed as annual member on sign-in walls, conference publications, etc.;
  8. Annual Service Discount: 15% discount on all New Distribution products including exhibitions, advertorials, reports, live streaming, study tours, etc.;
  9. Industry Expert Product Consultation: Directed communication with industry experts on product features and channel matching for no less than 60 minutes (via phone, WeChat voice, or Tencent Meeting);
  10. New Distribution Video Live Exposure: One video live exposure, with the sharing teacher or host verbally mentioning at least 5 times during the live stream to generate investment leads;
  11. New Distribution Study Tours: Free participation in three offline study tours per year, limited to 2 people (travel expenses self-paid). Companies previously visited include: Weimob, Lidu Liquor, Alibaba, Etern, Weijie City Distribution, Tongying Tianxia, Zhongke Shangruan, Shuhai Supply Chain, Maideline, Haiding, Wangcang Technology, Japan AEON, Japan MUJI, Japan MINISTOP, Xingaoqiao, Caihua Commerce, Three Squirrels, etc.;
  12. New Distribution Online Courses: Free access to New Distribution's paid online courses.

SVIP Member Price: 19,800 RMB/year Benefits:

  1. Industry Information: Continuous provision of industry research reports and practical cases to keep you updated on the latest dynamics of FMCG distribution channels and understand underlying patterns;
  2. Industry-Finance Connection: Assist innovative brand manufacturers in efficiently connecting with capital and investment/financing institutions;
  3. Offline Regional Event Product Exposure: Product display at New Distribution's offline regional events such as distributor growth forums and community group buying summits;
  4. New Distribution Offline Exhibition Tickets: Tickets for all offline exhibition events throughout the year, three VIP tickets per event;
  5. Channel Connection: Precise connection with no fewer than 50 innovative retail channel platforms (via group chat);
  6. Headhunting Service: Leverage New Distribution's 80+ online communities and extensive expert/KOL networks to efficiently connect with industry talent, solving talent challenges;
  7. Brand Exposure: Priority logo exposure at all New Distribution offline events, displayed as annual member on sign-in walls, conference publications, etc.;
  8. Annual Service Discount: 25% discount on all New Distribution products including exhibitions, advertorials, reports, live streaming, study tours, etc.;
  9. Industry Expert Product Consultation: Directed communication with industry experts on product features and channel matching for no less than 60 minutes, twice (via phone, WeChat voice, or Tencent Meeting);
  10. New Distribution Video Live Exposure: Five video live exposures, with the sharing teacher or host verbally mentioning at least 5 times during each live stream to generate investment leads;
  11. New Distribution Official Account Article Bottom Long Image Product Promotion for 1 day (product materials required, content subject to review);
  12. New Distribution Study Tours: Free participation in all offline study tours, limited to 5 people (travel expenses self-paid);
  13. Advertorial Promotion: Three article promotions on New Distribution's official account (three positions, articles required);
  14. New Distribution Private Sharing Sessions: Two high-end industry salons per year to connect with high-level industry contacts;
  15. New Distribution Online Courses: Free access to New Distribution's paid online courses for one year;
  16. One professional interview by New Distribution journalists, published on the New Distribution official account.

5. Membership Requirements:

  1. Recognition of New Distribution team, products, and service concepts; 2) Brand owner or manufacturing factory (currently only serving food, beverage, daily chemical, and personal care industries); 3) Annual sales of 50 million RMB or above; 4) Complete qualifications and certificates for enterprise, trademark, production, and product testing; 5) Reasonable product pricing with attractive channel profit margins.

Click "Read Original" to register!

For more details, scan the QR code to add our editor's WeChat.

Tips will be paid 400-2000 RMB once adopted.