Click on the image for details As consumers pay more attention to health, whether a product is "natural, additive-free, and healthy" has become an important basis for many consumers when choosing food and beverages. With the deepening of this concept, China's soda water industry is quietly undergoing changes, and an industry reshuffle is imminent. Consumers' health awareness strengthens, and the health concept of soda water heats up After market cultivation, China's soda water industry entered a period of steady growth around 2010. According to the "2015-2050 China Soda Water Market Operation and Development Forecast Report," the market size of soda water in China has reached 5.22 billion yuan. It is predicted that within the next 10 years, the capacity of the soda water market will exceed 20 billion yuan. According to the report's analysis, natural soda water has initially completed market education, and the health concept has become an important driver for the rapid development of natural soda water. At the same time, through visits to Beijing supermarkets, reporters found that consumers have a certain awareness of the weak alkalinity, additive-free nature, and healthiness of natural soda water, with "health" becoming a common evaluation of natural soda water by consumers. This data comes from the Industry Information Network's "2015-2050 China Soda Water Market Operation and Development Forecast Report" Soda drinks are not soda water, and their healthiness is questioned As the saying goes, "success and failure are the same thing." On the one hand, the "health" concept has allowed soda drinks to grow rapidly by playing on the edge; on the other hand, soda drinks have also encountered difficulties and been widely criticized. It is understood that most commercially available soda drinks claim to be "soda water" and use the "weak alkaline" concept as a marketing edge. For example, brands such as Watsons and Mingren are actually artificial beverages, not alkaline healthy water. According to reports from the Health Channel of Global Times Online, long-term consumption of artificial soda drinks increases the body's metabolic burden and can cause obesity, poor metabolism, and other problems, and even significantly increase the risk of diabetes and stones. The "inherent defects" of soda drinks in terms of health have not only attracted media attention but have also been actively discussed by consumers on forums such as Zhihu and Guokr. Many consumers have begun to reduce their purchases of soda drinks and choose truly healthy natural soda water products. Natural soda water will replace soda drinks and become the new favorite in the industry Compared with soda drinks, natural soda water has multiple inherent advantages. It is understood that natural soda water is naturally sourced, additive-free, and contains no artificial additives, so it does not burden the body; it is rich in sodium bicarbonate, metasilicic acid, strontium, potassium, calcium, and other minerals and trace elements beneficial to the human body; at the same time, natural soda water has a pH of 7.5-9.0, showing natural weak alkalinity, which can transport oxygen, regulate metabolism, and help the body excrete acidic waste. Long-term consumption is beneficial to health. The "additive-free" feature of natural soda water can make up for the shortcomings of soda drinks and conforms to the current mainstream consumption trend, so it will replace soda drinks as a consumer purchase choice. In addition to this positive news, experts estimate that with the increasing health awareness of consumers year by year, the development speed of natural soda water will further accelerate. According to expert predictions, in the next decade, the natural soda water industry is expected to usher in a "blowout period." At the same time, according to reporters' market visits, there is currently no leading brand in the soda water field, which means that emerging brands will have excellent growth space and development opportunities. Natural soda water, as a rising new category, stands at the forefront of the health trend, and its industrial prospects are limitless! According to a report by Forbes magazine in the United States, the world beverage giant Coca-Cola is accelerating its layout in the soda water market. After launching zero-calorie Glaceau Fruitwater, it has also launched a new carbonated-flavored soda water, Dasani. The report shows that sales of carbonated beverages in the United States, represented by Coca-Cola, have declined for 11 consecutive years. By 2015, per capita consumption in the United States had fallen below 153.7 liters, the lowest in thirty years. Compared with carbonated beverages, which have sparked health controversies and encountered difficulties, the soda water category in the United States, although initially having a small market share, has shown strong growth momentum. From 2009 to 2014, sales of soda water in the United States tripled to $1.6 billion. It is expected that in the next five years, the growth rate of this market will not be less than 17%. To conform to this trend, since 2013, the carbonated beverage giant Coca-Cola has begun to try producing soda water products. It is understood that Coca-Cola launched zero-calorie Glaceau Fruitwater, which won 2.4% of the U.S. market share for Coca-Cola just three months after its launch. Following the success of this product, the following year Coca-Cola launched its flagship product, Dasani, a new-style soda water, intending to further increase market share through diversified soda water products. This market layout has been widely favored by mainstream media. According to Forbes magazine analysis, packaged water in the United States is expected to surpass carbonated beverages by the end of 2020 and lead the U.S. beverage market, and soda water will become the main category driving the growth of packaged water market share. Consistent with the heating trend in the U.S. soda water market, China's soda water market is also growing rapidly, with continuous positive market news. Source: Packaging Water Insider, edited by New Distribution -END-