The 2024 'Double 11' online shopping festival has concluded, and this year's market performance clearly shows a trend of diversification and upgrading in consumer spending on 'health'. According to public data, demand for health products surged during this year's 'Double 11', with categories such as nourishing foods, green foods, and nutritional supplements experiencing sales growth, making health consumption a new market focus. High-quality mineral water also became a new consumer favorite this 'Double 11' due to its health benefits. Kunlun Mountain Mineral Water, as a leading brand in high-quality mineral water,凭借卓越品质和品牌影响力, secured the top spot in domestic high-end water e-commerce sales during 'Double 11', leading the high-quality mineral water segment for eight consecutive years.
According to public data, during the 'Double 11' period, Kunlun Mountain Mineral Water achieved sales growth across multiple channels including JD.com, Douyin, and Xioaxiang Supermarket, with sales on Xioaxiang Supermarket increasing by more than five times. In terms of individual product sales, the 5L family pack saw rapid growth, with sales increasing by over 40%. The 'Double 11' performance strongly confirms that Kunlun Mountain Mineral Water, as a quality water product, has once again won consumer favor. From Kunlun Mountain Mineral Water leading the high-end water segment, it is evident that the national demand for high-quality drinking water is gradually expanding to all scenarios. The significant sales increase of Kunlun Mountain Mineral Water's 5L family pack reflects the quality upgrade in household water needs; while the sales growth on Xioaxiang Supermarket indicates the growing immediate demand for quality drinking water. The commitment to quality water and the layout of diverse consumption scenarios are key to Kunlun Mountain Mineral Water's ability to stand out in the water beverage market.
In terms of diverse consumption scenario layout, Kunlun Mountain Mineral Water continuously reaches consumers in scenarios such as daily life, travel, and sports, conveying the healthy lifestyle concept of quality drinking water. Taking daily and travel water consumption scenarios as examples, Kunlun Mountain Mineral Water collaborated with the slow-life variety show 'Greater Bay Area Travelers', leading consumers to immersive 'cloud experience' of various application scenarios of quality water through methods like making soup and brewing tea. In terms of sports hydration, Kunlun Mountain Mineral Water is the preferred hydration choice for athletes at the China Open, leaving the brand impression of 'the same quality water used by China Open athletes'. Additionally, Kunlun Mountain Mineral Water precisely insightfully and innovatively opened a new track of 'wine-water integration'. Good wine paired with good water; Kunlun Mountain Mineral Water not only enhances the taste of baijiu but also timely replenishes water to improve the body's health environment and alleviate post-drinking discomfort. Through multi-scenario outreach, Kunlun Mountain Mineral Water effectively conveys the concept of healthy hydration, promoting the popularization of water upgrade concepts in multiple scenarios, and helping it achieve strong growth across all categories and individual products during this year's 'Double 11'. The key to Kunlun Mountain Mineral Water gaining recognition from numerous consumers lies in its unique product advantages.
Kunlun Mountain Mineral Water's sole water source is located at Yuzhu Peak in the Kunlun Mountains at an altitude of 6,000 meters, situated in the world's golden water source belt between 36 to 46 degrees north latitude. The ten-thousand-year-old glaciers slowly melt, seep into rock layers, and after more than 50 years of filtration and mineralization, the unique natural environment creates the four golden qualities of 'pure, mineral, small molecular cluster, and alkaline': the water is naturally pure, contains minerals such as strontium, calcium, potassium, sodium, and metasilicic acid, has a small molecular cluster structure, and is naturally weakly alkaline. The natural advantages of the water source create the excellent quality of Kunlun Mountain Mineral Water. With craftsmanship and unwavering original intention, Kunlun Mountain Mineral Water upholds the original aspiration of 'letting more Chinese people drink excellent quality water', continuously exploring in quality adherence, and with diverse scenario layout, persistently leading the national water upgrade, popularizing scientific hydration methods and healthy living concepts. In the future, Kunlun Mountain Mineral Water will continue to rely on its excellent quality to promote the high-quality development of the drinking water industry and contribute to a healthy China.