As the Spring Festival approaches, the festive atmosphere grows stronger. From January 12 to January 31, JDB, in collaboration with Kuaishou, is launching the special New Year event 'Five Routes to Treasure, Unbox to Find Treasure'. This online and offline celebration offers users a unique 'lucky package' filled with surprises and prizes.
Online Carnival: Unbox to Find Treasure, Good Luck Never Stops This Spring Festival, Kuaishou users can participate in JDB's 'Unbox to Find Treasure' lucky draw with just a few clicks, igniting the joy of the New Year with excitement and surprises! Open the Kuaishou or Kuaishou Lite app, enter the event page, say the auspicious phrase 'Unbox to Find Treasure, Attract Wealth and Fortune, Drink JDB' in your hometown dialect, use the song 'Zhao Cai Jin Bao' by Jing Long as background music, and successfully publish your work to get a chance to win prizes such as the 'Unbox to Find Treasure' New Year gift box and the 'Attract Wealth and Fortune' cultural creative peripheral gift box, bringing real New Year goods and blessings home.
Challenge Upgraded: Video Creators Gather to Share New Year Gifts If you want to get more creative, don't miss the #FiveRoutesToTreasureUnboxToFindTreasureChallenge. The event features a 'Video Creativity PK' where every user has the opportunity to tell their own 'good luck story' in their hometown dialect. Simply appear in the video, shout the slogan 'Unbox to Find Treasure, Attract Wealth and Fortune, Drink JDB' in your hometown dialect, and use Jing Long's 'Zhao Cai Jin Bao' as background music. Successfully publish your video for a chance to share generous cash rewards. Whether you're a creative expert or a newbie, as long as your video is interesting, you have the chance to gain both fame and fortune.
Offline Celebration: Five Routes to Treasure, Festive Atmosphere Reaches You Where is the most lively place during the Spring Festival? Of course, it's JDB's offline 'Five Routes to Treasure' event! JDB, together with Kuaishou, is launching the offline version of the 'Five Routes to Treasure' event in five cities: Liaocheng, Shandong; Jinhua, Zhejiang; Shangqiu, Henan; Langzhong, Sichuan; and Xianyang, Shaanxi. In addition to lively folk performances and colorful offline games, many well-known Kuaishou influencers will also be present for interactive check-ins.
In the just-concluded 'Five Routes to Treasure' events in Shandong and Zhejiang, the enthusiasm of the audience remained high, and even after the events ended, people were reluctant to leave. Besides traditional performances such as dragon dances, Chinese-style magic, instrumental performances, and intangible cultural heritage fish lanterns, which brought a rich Spring Festival culture, multiple rounds of lucky draws were held, distributing 'Unbox to Find Treasure' New Year gift boxes, JDB beverages, and other generous prizes. In both events, lucky citizens scratched open box cards on-site and won the first prize: a 10g gold ingot.
"I just joined in the fun, scratched a red envelope to get some luck, but I never expected to actually win a gold ingot. I still can't believe it..." said a lucky citizen from Liaocheng, Shandong, a young man who loves to join in the fun. He had only intended to participate, but he became the lucky winner of this New Year's fortune.
Similarly, at the 'Five Routes to Treasure' Zhejiang event, another lucky citizen won the 10g gold ingot grand prize on-site. When the host asked about his feelings, he humorously said: "I've rarely even won 'Buy One Get One Free' since I was a child, but this time I directly won a gold ingot. It shows that good luck is coming in 2025. JDB's 'Unbox to Find Treasure' really lets you find treasure, and 'Attract Wealth and Fortune' really attracts wealth."
Meanwhile, well-known Kuaishou influencers like 'Da Yi Ai Ce Ping' also came to the event site to taste JDB and interact joyfully with the audience. Both events were live-streamed on Kuaishou, with high viewership, allowing more people to witness this fortune and surprise.
This collaboration between JDB and Kuaishou, leveraging the dual linkage of online and offline, creates a Spring Festival feast full of fun and benefits for users. This Spring Festival, whether you want to attract wealth with your hometown dialect, share prizes with friends, or meet fortune face-to-face offline, you can participate. JDB has prepared a festive surprise experience for you.
Open Kuaishou, search for 'Five Routes to Treasure, Unbox to Find Treasure', and start your New Year fortune!