Introduction: Deep distribution has many classic and successful cases. Amidst the jungle of competing theories, practice is the sole criterion for testing truth. Li Dayi 13 or 14 years ago, when I was still at Hainan Yedao, I studied Teacher Bao's deep distribution theory. Then, together with a group of brothers aged 23 or 24, we swept the streets doing terminal packaging, distribution, developing second-tier distributors, and even organizing thematic promotional activities, practicing the teacher's theory. Unconsciously, our skills improved greatly. We continued to apply it in the FMCG field until 2014, regardless of season. During this process, I saw many brands that came from behind and still hadn't escaped the teacher's theory. For example, the famous brand JDB. Because positioning theory is the most touted in society, people often overlook JDB's execution in deep distribution. JDB's true core competitiveness: its deep distribution capability is the strongest among all domestic FMCG companies, without exception. Unexpectedly, ten years later, I had the fortune to follow the teacher again and learn and practice the community business theory. I hope that today, after many years, I can leverage the teacher's theory to an even greater extent and benefit more people. At that time, the most hyped were Coca-Cola's 101 and Pepsi's channel intensive cultivation, but they didn't point out the core essence, so these companies couldn't outperform companies like JDB that truly mastered the deep distribution methodology. When Hainan Yedao was doing deep distribution, the execution was beyond ordinary imagination, just like Huawei—they were all a bunch of madmen. Zhang Xingwang Deep distribution helped Wanglaoji establish an integrated relationship system. Even when the name changed to JDB, the connection of this integrated relationship system remained in JDB's hands. Overnight, JDB rose again. That's the real reason. Li Dayi Around 2002, deep distribution theory was applied in Hunan and Chongqing, dramatically changing the industry's unspoken rule in the catering channel, namely credit sales. Yedao was able to change this rule, and this theory made a significant contribution. I have always believed that our group is the predecessor of JDB. When we followed the teacher to learn deep distribution, JDB was still messing around in Guangdong, far from the national market. Luo Shuhan Before joining Baozi Hall, we always said that the slogan "Afraid of getting heaty? Drink Wanglaoji" made it successful, and that positioning was the main reason for its success. Now it seems our understanding was too superficial. So, what is the relationship between business models and brand building? Zhang Xingwang A book we are about to publish will systematically answer this question. Brands are mainly the cognitive relationship formed between enterprises and consumers. There needs to be something happening, and then a relationship is established. Li Dayi @Luo Shuhan Teacher Bao's "The Essence of Marketing" and Teacher Xingwang and Teacher Linxian's "Community Business" perfectly answer your question. The teacher's theory has helped too many domestic companies achieve success, and many of them broke through as latecomers. Only those who truly understand know the power of this theory at that time. JDB and TCL both succeeded this way, with extremely high value. Bao Zheng In 1989, I did deep distribution for Suntory, a joint venture in Lianyungang, and the results were very successful. To this day, Suntory in China still leads Asahi and Kirin from Sapporo, Japan. Later, this plan was taken by the China Enterprise Management Association and applied to Yanjing Beer, also successfully. It only attracted attention after TCL's success. Because at that time, I borrowed a complete sales management plan, which was Japan's Shinichi Yano's ARS strategy. Thus, a complete operational plan was formed, allowing many people to follow suit and learn from the deep distribution method. I think theory alone is not enough; you also need practical experience and operational plans. That's why I decided to join Baozi Hall. I must practice what I preach, integrating knowledge and action. Even though I am 60 years old. Zheng Dongdong If we can thoroughly master the community business theory proposed by Teacher Bao now, and combine it with Trout and Ries's positioning theory, we will have achieved a comprehensive knowledge of marketing. If we can apply it in the coming years, I believe new outstanding entrepreneurs will emerge among our students. Huang Guipeng Huawei's overseas channel layout is also very successful, with extremely high value. I think according to Teacher Bao's theory, we can completely sort out the interests of all parties and take a broad path to improve the industry. I am grateful to have met Teacher Bao Zheng and to have the fortune to join Baozi Hall. I am so happy. Li Dayi While learning the technical aspects, we should also improve at the level of the Way. Otherwise, we can't even become thinkers, let alone achieve sustained success or become entrepreneurs. From this point of view, as students of Teacher Bao, we still have too much to learn. We must continue to learn with humility, not only from Teacher Bao but also from Teacher Xingwang, Teacher Linxian, and all the excellent classmates. Huang Guipeng I completely agree. Reading Teacher Bao's words, one feels a deep compassion for the world, guiding everyone to enjoy a beautiful community of mutual assistance with "shared emotions and shared values" in urban life. I learn from Teacher Xingwang, Teacher Linxian, and all the top students. Personally, I think the best way to repay the teacher is to apply what we learn, integrate knowledge and action, run our own enterprises well, and continuously share insights, feelings, and confusions. 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