The 2017 Silk Road International Exposition and the 21st China East-West Cooperation and Investment and Trade Fair just concluded in Xi'an, where Han Shui Xi Gu • Zhen Xi Shui once again served as the sole designated water for the event, capturing attention and gaining favor from foreign guests.

Han Shui Xi Gu Zhen Xi Shui is currently a high-end product in a niche brand, but it's not hard to see that this product has excellent market prospects and explosive potential. Not to mention the strong backing of the world's top 500 company Shaanxi Coal Group, but simply based on the fact that its water source is in Ziyang, a selenium-rich belt, this product already possesses the characteristics of essential demand. As they say, where there is demand, there is a market. Successful distributors must have keen insight into the market. For this water, if many distributors want to learn about it or have been observing it for a long time, then today's exclusive interview with FMCG expert Li Linchun and the sharing from Zhen Xi Shui distributors will make you more confident that choosing Han Shui Xi Gu Zhen Xi Shui is choosing a future product.

FMCG Expert Li Linchun's Views

Viewpoint 1: The market prospects for Zhen Xi Shui are immeasurable

"There are many types of mineral water on the market, but precious natural mineral water rich in natural selenium is still rare. I am very optimistic about the market prospects of Han Shui Xi Gu • Zhen Xi Shui."

Currently, the mid-to-high-end water market is divided into several categories, such as snow mountain water, imported water, spring water, mineral water, and rare mineral water.

Spring water is essentially surface water; as long as it meets drinking standards, it can be called spring water, but it's hard for spring water to be considered "high value." Snow mountain water, influenced by imported water, has already established its concept and is currently in a good market state. With the improvement of national consumption capacity and attention to health, the consumption proportion of imported water is also increasing.

There are many types of water on the market. In China, most mineral water meets the standard for metasilicic acid, which is hardly considered rare. Although China has vast territory, most of the land is deficient in selenium and strontium. Mineral water containing both selenium and strontium is relatively rare and is called rare mineral water. The benefits of selenium and strontium to the human body are beyond doubt, and the medical community can explain this more professionally.

From the perspective of the product's rarity and value, the market is unique, and the prospects are very promising. It's just that the market needs a process of acceptance. As people's awareness of selenium and strontium increases, this type of water will definitely have an explosive period.

Viewpoint 2: The internet will not subvert traditional marketing models; offline sales remain the mainstay

"Tradition has its advantages; the sales model formed over thousands of years has its own irreplaceable strengths."

Looking at e-commerce sales in the FMCG sector, the faster growth rates are basically for imported goods, such as milk powder, beer, and water. Because domestic distribution channels are not smooth, many consumers cannot buy these products and can only purchase what they need through e-commerce channels.

The advantage of online is lower prices, while the advantage of offline channels is the ability to do experiential marketing and interact with consumers, showing them real, intuitive experiences and feelings through interaction. From the perspective of consumer experience, offline has an irreplaceable advantage.

Real Sharing from Han Shui Xi Gu Zhen Xi Shui Distributors

Zhang Zhigang General Manager of Xiamen Beizheng Co., Ltd. Distributor of Han Shui Xi Gu Zhen Xi Shui

Mr. Zhang Zhigang said that his company was established in June 2016. After learning about it from multiple aspects, he decided to become an agent for Zhen Xi Shui in September of the same year. Currently, the company's main product is Zhen Xi Shui; it can be said that the company was established for this water.

Many people say that Han Shui Xi Gu Zhen Xi Shui is not well-known, so why choose this brand? That is precisely the reason the company chose this brand, because there is no space for big brands. You cannot do products that are currently hot; you must do products that will be hot in the future. Zhen Xi Shui will definitely become popular in about three years. With the improvement of public consumption concepts, consumers will definitely accept such products. The current sales situation in Xiamen is quite good.

Wang Qing General Manager of Hangzhou Liang Gong Trading Co., Ltd. Distributor of Han Shui Xi Gu Zhen Xi Shui

During the interview, Ms. Wang Qing talked about her connection with Zhen Xi Shui. The first time she came into contact with Zhen Xi Shui was because of a recommendation from her cousin. At that time, she was a cancer patient, and during treatment, her white blood cell count was very low. Her cousin said this water was very good, so she decided to switch to drinking Zhen Xi Shui. After drinking it for about a month, when she had a physical examination again, not only did her white blood cells rise, but they were close to the standard value. What also made Ms. Wang determined to become an agent was that her 10-year-old son stopped bedwetting after drinking it for a month. As a beneficiary of Zhen Xi Shui, Ms. Wang Qing expressed that it is only a matter of time before this water is accepted by the public, and she is very confident in this product.

The quality of Han Shui Xi Gu Zhen Xi Shui can withstand the test of time. If you also see potential in this product, you are welcome to call to learn more and discuss in detail.

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