-01- Go to Hainan! On April 21, the Boao Forum for Asia Annual Conference 2021 concluded in Boao, Hainan. From May 7 to 10, the first China International Consumer Products Expo (also known as the "Consumer Expo") will open in Haikou, Hainan. In June 2020, the "Overall Plan for the Construction of Hainan Free Trade Port" was officially released. "Go to Hainan!" became the loudest voice across China and the consensus among outstanding Chinese enterprises. To date, hundreds of Fortune 500 companies and central state-owned enterprises have established their headquarters or R&D centers in Hainan. Today, any forward-looking enterprise or brand will focus its future vision on this promising land of Hainan. Shenzhen in 1992, Hangzhou in 2000, and Hainan Free Trade Port in 2021—each strong pulse of China's economy injects robust momentum into the next phase and brings historic opportunities for countless astute enterprises and brands to rise. As a headquarters economy enterprise in Hainan Free Trade Port, Guojian Group is one of the outstanding representatives. Guojian Group owns the proprietary brand Goldmax (Gaopei) from New Zealand and has completed a business ecosystem with a new "land, sea, and air" brand strategy for Goldmax. Besides entering over 10,000 maternal and child stores nationwide, it has also entered duty-free shops in both China and New Zealand and laid out cross-border e-commerce. According to a 2020 report by Hainan Radio and Television Station in "Strivers in the Free Trade Port," Goldmax milk powder has become one of the top three milk powder brands exported from New Zealand to China and has been the best-selling milk powder brand in duty-free shops for four consecutive years. Today, Goldmax milk powder continues to maintain its leading position among duty-free shop milk powder brands, while also having over 800 distributors in China, with the brand entering more than 10,000 store terminals, providing high-end, high-quality nutritional milk powder for Chinese babies. With the construction of Hainan Free Trade Port and the implementation of the new offshore duty-free policy, the huge potential and opportunities for the Goldmax brand are being rapidly unleashed.
-02- One of the World's Best Milk Sources, Worthy of Chinese Babies Based in Hainan Free Trade Port, the founder of Guojian Group, Wu Suguo, has a vision of looking at the world with open eyes. From the beginning, he focused on integrating high-quality resources on a global scale. New Zealand is one of the world's best milk source regions. Therefore, when Goldmax was founded in 2008, it locked its milk source to New Zealand, globally recognized as a golden milk source region. After more than a decade of development and accumulation, Goldmax's supply chain system has been continuously improved. Especially through deepening cooperation with global dairy giant Fonterra, it has developed its flagship product, Goldmax Zhenai Grass-Fed Milk Powder. In recent years, through duty-free channels, Goldmax has become a leading milk powder brand in duty-free shops. Under the Goldmax brand, besides the Zhenai Grass-Fed Milk Powder series, there are also other maternal and child channel milk powder series, nutrition product series, cross-border e-commerce product series, and duty-free product series. In terms of R&D, Goldmax cooperates with the University of Auckland, a key national research center for dairy products in New Zealand, sparing no effort in R&D investment, continuously advancing bioactive protein research and the development and innovation of infant nutrition products. While continuously strengthening the Goldmax brand and products, Wu Suguo, founder of Guojian Group, has also seized the historic opportunity of Hainan Free Trade Port to build the Goldmax International Industrial Park, centered on maternal and child products, to incubate Hainan's cross-border e-commerce industry.
-03- Laying Out Cross-Border E-Commerce, Goldmax International Industrial Park Accelerates Development As a headquarters economy enterprise in Hainan, Guojian's Goldmax International Industrial Park "Cross-Border E-Commerce Industry Incubation Park" brings continuous new growth opportunities for Goldmax. Located in the Haikou Comprehensive Bonded Zone, the Cross-Border E-Commerce Industry Incubation Park is currently a gathering place for offshore duty-free and cross-border e-commerce enterprises and a distribution center for cross-border goods. It is also the best park for enterprises planning to settle in Hainan for cross-border trade in advance. Goldmax Industrial Park can provide cross-border e-commerce enterprises with a complete one-stop service chain from customs clearance to taxation, payment, cloud warehousing, and logistics. This layout also opens up broader channels and brings more development opportunities for Goldmax. Since 2020, with the further opening of Hainan Free Trade Port's duty-free policies and the continuous introduction and implementation of major favorable policies supporting cross-border e-commerce, promoting duty-free goods and cross-border e-commerce consumption has become a new growth point for the consumer economy. On the one hand, especially since July 1, 2020, the annual duty-free quota for outlying island travelers has been raised from 30,000 yuan to 100,000 yuan, leading to a significant increase in duty-free sales. On the other hand, under the background of Hainan Free Trade Port's "zero tariff" and "first-line opening," Hainan has become an international cargo distribution center, with cross-border e-commerce reducing tax burdens, reducing category restrictions, and increasing quota control. Currently, Goldmax has laid out multi-dimensional channels including duty-free shops, national maternal and child chain stores, and cross-border e-commerce, with a good environment, resources, and strength, and has great development potential. In the future, Goldmax will continue to enter duty-free and cross-border channels, forming a new retail pattern integrating duty-free, cross-border e-commerce, and general trade. Through the differentiated development of its various high-quality product series and leveraging the advantages of Hainan's international tourism consumption center construction, Goldmax aims to become an internationally renowned brand.
-04- What Is Ours Is the World's, and What Is the World's Is Ours Looking at the future from today, competition among milk powder brands has entered an era of global competition. Global competition in milk sources, technological R&D, and market share will be the future challenges that Chinese enterprises will collectively face. We certainly welcome global brands to compete in the Chinese market, as evidenced by the establishment of a more open and freer Hainan Free Trade Port. At the same time, we must have the courage to compete with foreign capital in the global market, just like the Goldmax brand, competing globally in milk sources, quality, technology, and brand. From now on, the distinction between Chinese and foreign, internal and external, will become increasingly blurred. What is ours is the world's, and what is the world's is also ours. Only by possessing the courage, mindset, and vision like Goldmax can the Chinese enterprise community truly win the future, winning the Chinese market and even the global market.