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Articles by 陈谨文
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Multiple Capitals Flock to Xiao Jiaolou, a Dark Horse Emerges Among Sichuan Famous Liquors
Recently, according to industry insiders, several well-known investment companies, including professional liquor investment teams, are successively heading to Sichuan famous liquor Xiao Jiaolou for investment inspections. Meanwhile, it is reported that a co-founder of a well-known innovative baijiu brand is also in deep strategic cooperation talks with Xiao Jiaolou. Other industry media reports indicate that since last year, leading liquor distributors from various regions, such as Minjiu.com, Guangxi Pengrun, and Henan Shenglin, have been joining the Xiao Jiaolou brand, with many super distributors visiting continuously. Why has a provincial baijiu brand attracted sustained and high-density attention from capital and major liquor distributors in 2021? The last golden decade of baijiu created countless fortunes; will there be another decade of opportunity? Where is the opportunity?
陈谨文Champions League is Coming! Heineken Brings the Champions League Trophy on a Tour of China, Deeply Crafting a Premium Brand Experience
The Champions League trophy, the holy grail in the hearts of football fans, has arrived in China. Starting May 1, the trophy symbolizing the pinnacle of European club football began a tour across multiple Chinese cities. Notably, China is the only country in Asia to host the trophy tour this year, and it is Heineken, the premium beer partner of the Champions League for 25 years, that has brought it here.
陈谨文International Consumer Expo Opens Soon: Opportunities to Tap into Hainan Free Trade Port
The first China International Consumer Products Expo (CICPE) will be held in Haikou, Hainan from May 7 to 10, 2021, following the Boao Forum for Asia Annual Conference. As the Hainan Free Trade Port construction accelerates, companies like Guojian Group are seizing opportunities in duty-free shopping and cross-border e-commerce, leveraging their brand Goldmax (Gaopei) to expand globally.
陈谨文