Salespeople face unmet targets every day, and they always have reasons and excuses to explain why sales are poor, many of which are ridiculous:

  1. The product has no distinctive features----------
  2. The product quality is poor----------
  3. It's the off-season, so sales are slow---------
  4. Our area is poor, people can't afford it---------
  5. Competitors have better policies and stronger promotions------
  6. The boss says business is bad, no money, will order more next time----------
  7. The weather is hot (cold), so fewer people visit the mall-------
  8. Our area is different from other regions--------
  9. The boss says shelf space is tight, no plans to introduce new products------
  10. The boss says XX brand gives a lot of fees------
  11. We haven't advertised-------
  12. XX brand has high awareness, that's why they sell so much------
  13. The product price is too expensive-----
  14. The company invests too little-----
  15. We've done everything we can, but sales still don't improve-----
  16. The product has no brand awareness, customers don't accept it------
  17. I'm too busy, so I don't have time to do it------
  18. The company doesn't understand the market---- Every salesperson should be responsible for their own success or failure. If you find yourself complaining daily: "I'm not cut out for sales, I'm unmotivated, I hate visiting clients, I'm afraid of rejection, my boss has problems," then you've already started going astray. If you truly want to become an excellent salesperson, you should avoid the following mistakes:
  19. You lack confidence. If you don't believe in yourself, who else will?
  20. You lack confidence in the product you sell. If you don't believe the product your company sells is the best, your performance will be terrible, and I might even doubt your motivation for this job.
  21. You don't set and achieve goals, and you don't make detailed sales plans. Without long-term, medium-term, and short-term plans to clarify "what you want" and "how to get what you want," you cannot achieve your set goals.
  22. You are lazy and underprepared for sales work. As a salesperson, if you can't self-motivate and prepare adequately, you'll never surpass yourself. If you don't have a strong inner desire and don't do any preliminary preparation, you'll never succeed.
  23. You don't know how to handle rejection. Many times, people are not rejecting you but the product or service you sell. Even if they reject you, it's normal; if they don't, that's abnormal. Why should customers accept you?
  24. You don't have sufficient knowledge about your product. Only with rich product knowledge can you focus on selling.
  25. You haven't learned to follow the basic rules of sales. Simply put, learn something new every day! That means reading more, listening to tapes, and attending seminars.
  26. You can't fully understand consumers and meet their needs. Salespeople who don't know how to listen and ask questions can't truly discover customer needs.
  27. You can't adapt to changes. Dealing with change is a core part of sales. Sometimes it's product changes, sometimes market changes, and sometimes technique changes. Since the only certainty is uncertainty, find ways to keep up with change!
  28. You don't follow principles. Think carefully about the principles of sales; breaking rules will only get you into trouble.
  29. You lack team spirit. Sales is never a one-person battle but a team effort. You must first form a team with your colleagues before you can become partners with your customers.
  30. You are too money-oriented. Some salespeople see commission as the sole purpose of sales and never consider what help they can provide to customers.
  31. You don't keep promises. Failing to do this will be a disaster for you and your company, and you won't be able to make up for it. Never make this mistake.
  32. You don't build long-term relationships. If you see money as the only motivation and focus only on getting commissions, you'll become insincere, lazy in service, and eventually fail.
  33. You don't recognize that diligence brings good luck. Look at those people around you who seem lucky; isn't it diligence that brought them their current results?
  34. You often blame others for your mistakes. Taking responsibility is always the fulcrum of success, and this applies to everything. The standard for taking responsibility is to be willing to accept it.
  35. You lack patience. Remember, most customers close deals after ten visits. Have you made ten visits? How many visits before you give up?
  36. You don't establish and maintain a positive attitude. Long press the QR code below, follow, and reply with number 1 to browse related articles by category.