The meaning of sales is to love a product and share it with those who will love it. "Successful sales = proficient professional knowledge + appropriate sales skills and style. These two points have nothing to do with personality, talent, or a basic university diploma, but have a lot to do with your emotional intelligence." I have also been thinking about what qualities a salesperson really needs, and which characteristics are considered necessary by non-salespeople but are not actually very important. On this lonely Lantern Festival night, let me share my personal views from the perspective of an old salesperson:

  1. I often joke with newcomers in sales positions, saying that doing sales is very similar to pursuing a girl we like or falling in love. In both cases, the other party is someone we didn't know before (of course, it's better if introduced by an acquaintance, as it's easier to be accepted and thus has a higher success rate). We must go through the process of being known---from being resisted to being re-recognized---from being no longer so disliked---to being trusted---to being accepted for cooperation. So, I ask, can only tall, rich, and handsome men pursue the girl they like? Can only they have real love? The answer to this question is the same as the answer to "Can I succeed in sales if I'm not good at talking, introverted, and lack financial support?" Of course, this analogy is only made to help people understand better and may not be entirely appropriate.
  2. Personally, I believe that the premise for success in sales, or for signing contracts, is being trusted by the customer. The customer feels that you can bring specific benefits to his company and himself, and that it is safe (at least the benefits far outweigh the risks), so he can establish a cooperative relationship with you. Obviously, making someone feel safe and bringing reasonable and legal benefits is not necessarily exclusive to extroverted people. So being extroverted is not a necessary factor for successful sales; sometimes introverted people can give others a sense of safety, isn't that so?
  3. When non-salespeople mention sales, many seem to have a feeling of "talking nonsense, unreliable, glib, and cunning." Actually, this is a misunderstanding by people who don't understand sales. Perhaps some "salesmen" in the past did give people this impression, but this is not the essence of "sales." Sales is the process of introducing the characteristics of a product to meet the specific needs of customers. It is a very professional occupation, a systematic project, a scientific process, and a profound art. Setting aside certain unspoken rules, making an unfamiliar company and unfamiliar people go from being strangers to win-win cooperation is definitely scientific, artistic, noble, and proud work.
  4. Therefore, sales is not just about being eloquent and talking endlessly, nor is it just about being able to send red envelopes, nor is it just about finding a customer, quoting a price, and having the lowest price. Sales requires contacting, inquiring, analyzing, comparing, planning, decision-making, etc. It requires a proficient grasp of your profession, sufficient confidence in yourself and the company you represent, presence, and your own sales characteristics.
  5. So, most people, after appropriate training and practice, can generally become qualified or even successful salespeople, as long as they have the following abilities: diligence and persistence, awareness of continuous learning and self-improvement, clear analytical ability, insight to see the essence through phenomena, basic unimpeded communication skills, a steady and sincere personal style, and team cohesion. Sales experts often say: "Sales is about being a person." This statement is big, empty, but indeed very correct;
  6. Success in anything in the world is not easily achieved, and sales is no exception. "Sales starts from rejection." A successful salesperson must have traveled a long and bumpy road. Because it is difficult, it is precious. Returning to the beginning of this article, are introverted people suitable for sales work?
  7. First, to answer your question affirmatively, introverted people can do sales, but they need to find a sales type that suits them, so that they won't find it too difficult. I have many friends who are introverted but do well in sales.
  8. Sales is divided into many types. From the perspective of sales leads, there are proactive and reactive types. Based on your actual situation, I think introverted people may be suitable for reactive, service-oriented, or consultative sales. The sales leads for this type of sales are usually passive, requiring you to give professional opinions on technology, selection, etc., to facilitate the deal.
  9. Being extroverted is not a necessary trait for sales. I think more important traits than extroversion are: initiative, positivity, effort, learning ability, service, etc.
  10. However, introverted people have some natural disadvantages in sales compared to extroverted people. First, in interpersonal communication, introverted people are usually passive and don't actively interact with others. They are not good at quickly closing the distance with people. This may result in fewer opportunities. But we can find ways to compensate for these shortcomings. We can compensate through other traits. For example, we can put in more effort, be quicker and more considerate in service, which will also bring us closer to customers and gain their trust.
  11. It is difficult to change one's personality, but I think our behavior can be changed. Although we are introverted, we can "pretend" to be extroverted and "pretend" to be experienced. As long as we pretend for a long time, it will naturally become real. In fact, that's what I did, and so far it has "pretended" successfully. But before "pretending," you need to do some homework, such as basic communication skills and etiquette knowledge. After some training, I think we can "pretend" successfully. However, I personally don't recommend doing this because it will make you very tired.
  12. As someone who has been in sales, I think if you want to do well, first find a good sales role model in the company. As the saying goes, the power of example is infinite. Observe how others do it every day, how they interact, how they speak, and how they sell. Just imitate your role model. I think over time your behavior will change. As mentioned above, successful sales indeed has nothing to do with personality. Whether you are extroverted or introverted, your own efforts are the key factor in determining your success. Sales, on the road. -END- Running Brothers Cocktail National Recruitment Recommendation reason: A super delicious cocktail with a dealer reorder rate as high as 95%. Launched to ride on the popularity of the hottest reality show "Running Brothers," with cool and fashionable packaging that young people love. Made with high-quality imported rum, whiskey, and brandy mixed with various fruit juices, the taste is amazing! With mature market operation experience, strong manufacturer support, and diverse promotional activities that amaze consumers (sponsoring car teams, holding concerts, etc.), ensuring dealer profits and regional exclusive agency. A professional operation team and mature market model escort your business! Editor's PS: The editor has selected 1,067 featured articles from nearly 1,900 articles published in this official account, divided them into 14 categories and 57 knowledge points, and systematically organized frontline marketing management content into a library for everyone's learning. From market to customers, covering practical combat and management, all are dry goods. Follow the official account and reply with the number "1" to browse and view related content.