Time flies like an arrow, and Mid-Autumn Festival is here again. It is the time for family reunions. The 2023 CCTV Mid-Autumn Gala and Hunan TV Mango TV Mid-Autumn Night, exclusively sponsored by Blue Moon, will return as promised, offering audiences a splendid audio-visual feast on the night of 'Sharing the Moonlight from Afar'. This marks the tenth year Blue Moon has partnered with CCTV and Hunan TV to accompany Chinese people worldwide in celebrating the festival. It is reported that the 2023 CCTV Mid-Autumn Gala will be broadcast simultaneously on September 29, 2023, at 20:00 on CCTV-1 (CCTV Comprehensive), CCTV-3 (Variety), CCTV-4 (Chinese International), CCTV-15 (Music), as well as radio frequencies such as Music Radio, Literature and Art Radio, Greater Bay Area Radio, and Taiwan Strait Radio, and new media platforms including Yangshiping and CCTV.com, as well as overseas social media platforms. In addition, the station will launch a 'vertical screen viewing' for the Mid-Autumn Gala for the first time, inviting audiences to watch the vertical version via CCTV4 accounts on platforms such as Douyin, Kuaishou, WeChat Channels, Yangshiping, Sina Weibo, Toutiao, Sina News, Baidu Baijiahao, etc. The 2023 Hunan TV Mid-Autumn Night will be live-streamed on September 29 at 19:30 on Hunan TV and Mango TV simultaneously. Celebrating the Festival, Two Galas Create an Audio-Visual Feast Meeting at the head of the Yangtze River, the bright moon illuminates the nine provinces. The 2023 CCTV Mid-Autumn Gala will revolve around five cultural images: 'poetry, wine, moon, water, and bamboo', divided into three chapters: Part One 'Moon Surges from the Great River', Part Two 'Three Thousand Miles of River Water', and Part Three 'The River and Moon Year After Year'. Set against the majestic confluence of three rivers, the vast bamboo sea in southern Sichuan, and the spectacular Xingwen Stone Sea, the gala invites Chinese people worldwide to chant, appreciate, and worship the moon, celebrating the festival together. In addition, CCTV will launch a 'vertical screen viewing' for the Mid-Autumn Gala for the first time, inviting audiences to watch the gala via short video and social platforms such as Douyin and Kuaishou, providing fresh viewing angles and novel visual experiences. In terms of lineup, this year's CCTV Mid-Autumn Gala brings together seasoned actors, popular stars, new-generation singers, and art troupes, including Mao Xiaotong, Phoenix Legend, Li Qin, Wang Sulong, Zhou Shen, Lang Lang, Hu Defu, Karen Mok, Sa Beining, Jike Junyi, Good Sister, Shan Yichun, Zhao Zhao, Zhong Zhentao, Huang Qishan, Jam Hsiao, Cao Xuanbin, Tsai Chin, and others. The bright moon above the eaves illuminates ten thousand homes; chasing the moonlight to celebrate Mid-Autumn. The 2023 Hunan TV Mid-Autumn Night, with the theme 'Chasing the Moonlight to Meet You', brings the artistic conception of 'appreciating the moon under the eaves' into the venue, using 'eaves' as a unique visual symbol, creating a poetic and picturesque scene of 'above the eaves, under the moon, Mid-Autumn'. This year's Hunan TV Mid-Autumn Night adopts a live broadcast format, presenting innovative performances through various artistic forms such as song and dance, creative opera, and cross-screen situational chorus, making the theme expression more contemporary and humanistic, and the content creation more ornamental and artistic. It is reported that the gala will also feature generative AI writing poems and singing with guests, expressing love through poetry, and using moonlight to pick up the never-migrating family affection. Hunan TV Mid-Autumn Night also boasts a star-studded lineup, including He Jiong, Shen Mengchen, Jin Mengjia, Li Shaminzi, Dicky Cheung, Zhang Hanyun, Yuan Yawei, Yu Dingmi, Curley G, Wei Xun, Sun Ke, Teens in Times, Liu Yu, Jike Junyi, Huang Qishan, Hu Yuting, He Liangchen, Ocean Bo, Da Zhangwei, and Cai Chengyu, warmly joining to send Mid-Autumn surprises to the audience with the bright moon as company. Eleven Years of Companionship, Helping Consumers Upgrade Cleanliness Since ancient times, the Mid-Autumn Festival has carried Chinese people's attachment to home and yearning for a better life. As a professional home cleaning solution provider, Blue Moon also takes 'home' as its core, committed to making Chinese families clean and worry-free. Every year around Mid-Autumn, Blue Moon creates the Blue Moon Festival. With the arrival of the Mid-Autumn Festival, the 11th Blue Moon Festival is about to reach its climax. The Blue Moon Festival is a brand event held by Blue Moon in the third and fourth quarters of each year, where consumers can learn scientific washing knowledge and experience new cleaning products. During this year's Blue Moon Festival, while bringing audiences a spectacular Mid-Autumn celebration through the CCTV Mid-Autumn Gala and Hunan TV Mid-Autumn Night, Blue Moon also launched a series of multi-scenario, multi-channel interactive experiences, giving away a large number of cleaning gifts, bringing consumers a brand-new cleaning upgrade experience and cleaning lifestyle. Specifically, Blue Moon, together with CCTV, launched new media activities such as 'AI in Mid-Autumn, Writing Poems for the Moon' and 'I Make a Wish to the Moon', and with Hunan TV launched the offline check-in activity 'Mid-Autumn Full Moon, Who Do You Want to See', allowing more people to experience the romantic and beautiful Mid-Autumn atmosphere in novel and interesting interactions. At the same time, from September 25 to September 29, Blue Moon also joined hands with CCTV and Hunan TV to create the 'Blue Moon Mid-Autumn Interaction', inviting consumers to experience innovative products such as the Blue Moon Supreme Cleaning Set and the Refreshing Foam Body Wash, celebrating a clean Mid-Autumn. With no clouds for ten thousand miles, the mirror reflects the nine provinces; the most reunion night is Mid-Autumn. On the evening of September 29, let us meet at the CCTV Mid-Autumn Gala and Hunan TV Mango TV Mid-Autumn Night, and spend a clean and beautiful Mid-Autumn night with Blue Moon!