On August 28, 2019, Dali Foods Group Co., Ltd. (hereinafter referred to as "Dali Foods") released its interim results for 2019, showing revenue of 11.13 billion yuan for the first half of 2019, a year-on-year increase of 1%; gross profit of 4.56 billion yuan, up 5.1%; gross margin rose 1.6 percentage points to 41% from 39.4% in the same period last year; net profit of 2.07 billion yuan, up 5.27%. Among them, the food segment's sales revenue increased from 5.101 billion yuan in the first half of 2018 to 5.184 billion yuan, a year-on-year increase of 1.6%. Sales of pastries, potato-based puffed foods, and biscuits increased by 0.9%, 3.4%, and 1.2% respectively compared to the first half of 2018. The beverage segment's sales decreased from 5.307 billion yuan in the first half of 2018 to 5.235 billion yuan, a year-on-year decrease of 1.3%. Among them, sales of functional drinks, plant protein drinks, and dairy-containing beverages (including Doubendou) increased by 6.8% and 1.6% respectively, while herbal tea and other beverages decreased by 9.8% and 14.6% respectively. In the food segment, the Daliyuan brand continued to maintain its leading market share. Through new product development and product upgrades, the company promoted industrial development. The announcement showed that in the first half of 2019, Daliyuan launched new products such as Xingbing Linpai and Boluoluo bread, and upgraded products under the "Daliyuan" brand to meet the diverse requirements of different consumers for pastries. In 2018, the market demand for short-shelf-life bread gradually expanded. After gaining insight into consumer demand, Dali Foods launched the short-shelf-life bread brand Meibeichen in October 2018. In the potato-based puffed food segment, Dali Foods focused on pure-cut potato chips as the key investment. At the same time, KEBOKE continued to upgrade its packaging, create independent flavors, and cooperate with well-known IPs. Haiduolang launched more diverse flavors and different specifications. The dairy-containing beverage brand Doubendou achieved good results in the first half of the year, expanding its product line with richer flavors and nutritional characteristics, strengthening brand concepts through a three-dimensional communication strategy, and promoting industrial upgrading. In the first half of 2019, the overall herbal tea market showed weak growth. As a herbal tea brand that has deeply penetrated consumer minds, Heqizheng collaborated with NetEase Cloud Music to create the "Guofeng Zhengchao" series packaging and became a partner of two programs, "Shenqi de Hanzi" and "Qimiao de Hanzi". In terms of functional drinks, as the domestic functional drink industry pattern has basically taken shape, Lehu is in the first tier and became the official functional drink of the Basketball World Cup. Dali Group stated that with the completion of the sales team adjustment, it will re-plan resource investment and channel construction in the future. At the same time, since Heqizheng already has a relatively solid brand awareness, the brand marketing strategy will focus on strengthening the connection with traditional culture and deepening the brand connotation. In addition, starting from the second half of 2018, Dali Foods initiated a sales system reform, which was basically completed by mid-2019. It is reported that the new sales system architecture can better leverage Dali Foods' strategic advantages, helping the company more accurately meet the diverse needs of consumer groups with different characteristics. This also lays the foundation for Dali Foods' future sustained growth. Currently, Dali Group has formed three major business segments: snack foods, beverages, and household consumption. In the announcement, Dali Foods stated that in the first half of 2019, it continued to explore the household consumption market; at the same time, it injected new growth momentum into mature brands through new product development, flavor derivation, and channel structure expansion and optimization; in the relatively weak consumer market, Dali Group further improved profit margins by reasonably allocating resources and improving operational efficiency, maintained strong cash flow, and strengthened its ability to resist risks. Compiled and edited by New Distribution Once the tip is adopted, a payment of 400-2000 yuan will be made.