- This is a grand event that signals the strongest trend in the FMCG industry!
- This is the last chance to compete for the industry's peak!
- This is a golden opportunity to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands gathering together! Gain insights into future trends, seize market opportunities, solve operational challenges, and find inspiration right here! Only one ticket away from making your business growth a reality! **Grab your ticket now to secure your industry future >>**Get Tickets Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference Conference Date: March 17-19, 2025 Conference Venue: Chengdu, China This conference is hosted by New Distribution, co-hosted by Amto Intelligent Logistics, co-organized by Zhoupu Data and Mingsu Soda Water, and specially sponsored by Abstract and Castel. As the co-host, Amto Intelligent Logistics is committed to providing end-to-end digital supply chain solutions, having served 3000+ brand enterprises with one-stop supply chain and logistics services. With its unique "1+3" supply chain service model, it helps enterprises drive channel transformation and supply chain efficiency optimization, leveraging supply chain innovation for new growth and sustainable development. Why hold this conference? Over the past 40 years, based on a market that has continuously expanded, the industry has built a strong order system. Brand owners, distributors, and retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order is in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are shaky; inventory pressure is bursting, cross-regional selling is rampant, growth is gone, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today's China FMCG industry stands at the crossroads of the collapse of the old order and the reconstruction of a new order. In 2024, China Resources Beer proposed a channel strategy of "building a community of shared future for manufacturers and distributors"; Yihai Kerry proposed a plan to "create a joint business entity for manufacturers and distributors"; regional supply chain alliances are also spreading across the country... In the future, various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a massive historical project for China's FMCG industry, and every role in the FMCG supply chain must not be absent! Based on this, this conference centers on the core theme of "New Order · Symbiosis", with 3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering over 100 FMCG industry leaders, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of "New Order · Symbiosis", on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of top consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference Up to now, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discounting trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. Currently, full-category discount/wholesale supermarkets are exploding, expanding from snacks to all categories. What does this mean for the FMCG supply chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:
Conflict perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.
Opportunity perspective: Different roles in the supply chain can gain insight into the essence of change and seize the opportunity to establish their roles and division of labor in the new order, winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be discussed on site. The 4th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first to the fourth distributor conference, we have clearly seen the major changes distributors have made in response to environmental changes, including challenges, business model changes, operational method changes, and role positioning. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! Behind this retail transformation is the return of dominance in commodity circulation. Brand owners are adapting to changes, while distributors will show K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, large distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional distributors must transform! The 4th China FMCG Distributor Conference will bring together 600+ benchmark distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. Forum/Seminar: Strategies for Supermarket Adjustment and Reform In 2024, the hottest keywords in the retail supermarket industry are none other than Pangdonglai and adjustment. This year, after Pangdonglai initiated assistance and adjustment for Bubugao and Yonghui, their performance skyrocketed. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Ginza Supermarket have all started their own adjustments. Behind the rush to adjust is the stark contrast of "ice and fire" in the chain supermarket industry. On one side, Sam's Club and Pangdonglai continue to be hot; on the other side, many retail enterprises are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making supermarket adjustment imperative! At this conference, the "Strategies for Supermarket Adjustment and Reform" forum will deeply discuss the following five core topics. Ticket Purchase Channel Purchase a guest ticket to receive 2 industry insight case collections on "Market & Channel & Retail & Distributor"! Limited-time offer, first come, first served! 【New Order · Symbiosis】 The 10th China FMCG Innovation Conference Time: March 17-19, 2025 Venue: Chengdu, China