From October 16 to 17, the first stop of the 'B2b Platform Dealer In-depth Study Tour Training Class' was held in Luoyang Shendu Yigou, achieving complete success! Over the past year, New Distribution has organized multiple study tours. As the first in the series, the B2b Platform Dealer In-depth Study Tour Training Class originally planned for only 60-80 participants. However, driven by the high enthusiasm of dealers, the event scale kept expanding, and ultimately all 180 seats on site were filled. The study tour was rich in content, from the insightful sharing by New Distribution's Chief Content Officer, to the valuable experience of the general manager of Luoyang Hecai, to the selfless teaching by the B2b platform instructor and founder of Shengyihao Consulting, as well as the on-site inspection of Luoyang Hecai's warehouse. Dealers from various regions who came to learn all expressed that they gained a lot. The study tour focused on the following topics:
Traditional trade transformation to B2b: practical path from 0 to 1.
Practical course on B2b startup and operation. Entering Shendu Yigou Every study tour organized by New Distribution basically includes the segments of 'classroom sharing + on-site visits + interactive Q&A', and the B2b Platform Dealer In-depth Study Tour Training Class was no exception. On the first day, Yuan Lai, Chief Content Officer of New Distribution and initiator of Tameng, deeply interpreted the 'Dealer Transformation to B2b Strategy Insight Report'. Starting from the current business changes of dealers and the purpose and value of becoming a local platform operator, he analyzed in detail the pitfall avoidance guide and key strategies for B2b platform dealers. After learning Teacher Yuan's theoretical knowledge, Luo Kai, General Manager of Luoyang Hecai Trading, used his own enterprise as an example to personally narrate the practical path of transforming a traditional trading company into a B2b platform, sharing valuable experience from 0 to 1. Luoyang Hecai started its local B2b platform business in early 2021, and by 2024, the local B2b platform segment had over 6,000 SKUs. Due to digitalization and platformization, the company significantly increased sales, achieving over 30% growth for three consecutive years. Beyond the classroom, trainees also visited Luoyang Hecai's 7,000m2 three-dimensional warehouse, learning the entire warehouse-picking-distribution operation process. On-site staff provided in-depth explanations for each step of the warehouse-picking-distribution process and answered trainees' questions with on-site practical teaching. On the second day of the study tour, Yunchuan, a tutor for over 40 B2b platforms nationwide and founder of Shengyihao Consulting, was specially invited to the scene. He shared a practical course on B2b startup and operation, providing in-depth explanations from three dimensions: product organization, platform operation, and sales management, helping everyone understand how to run a B2b business. Teacher Yunchuan usually deals with large B2b dealers across the country, so his sharing was rich in practical experience, deep, and not superficial. In the final segment of the study tour, 'on-site interactive Q&A', the sharing teachers provided in-depth answers to the questions raised by dealers during the tour. Why do we organize the 'B2b Platform Dealer In-depth Study Tour Training Class'? Currently, the supply-demand relationship has reversed, entering a buyer's market, and the distribution order is being restructured. In the buyer's mode, retailers, as the agents closest to consumers, are reshaping the entire supply chain and taking on more roles. Dealers need to gradually shift from a brand-oriented model to a retail-oriented model, which is a gradual and coexisting process. In this process, dealers' business is becoming increasingly difficult. In the supermarket system, mainstream large dealers, despite high sales volume, face numerous tasks and thin profits; some large dealers focusing on small and medium stores face the dilemma of low business volume per store, low sales per category, and high coverage costs per store. To find new ways out, mainstream large dealers have to consider expanding into small and medium store business, while large dealers focusing on small and medium stores also have to increase average transaction value by horizontally expanding categories. Whether seeking new growth points or increasing average transaction value, if they still use traditional trading thinking to simply add a channel or a brand, they still cannot break the deadlock. To deepen and expand the 'small and medium store' business, one must do business with platform thinking and store thinking. Under the model shift, although it is still selling goods, there is an essential difference. For traditional dealers, how to successfully transform into a platform is a key issue. New Distribution hopes that through the form of the 'B2b Platform Dealer In-depth Study Tour Training Class', it can bring together outstanding large dealers from different regions but the same category, to deeply discuss, share, and learn around the topic of B2b platformization. The aim is to help those dealers who are stuck in existing business difficulties and want to try B2b but don't know where to start, learn the experience from 0 to 1; for those who have already started B2b business and want to further improve, provide more successful cases so that they can apply what they learn to practice. Why did we choose Luoyang Hecai for the first stop? Luoyang Hecai is a typical case of a traditional dealer transforming to B2b. Luoyang Hecai Trading Co., Ltd. was established in 2006, representing over 70 snack brands such as Strong, Wuqiong, and Lay's, with over 2,000 SKUs. During operation, the company gradually faced internal operational ceilings and external environmental challenges. To find a second growth curve, Luoyang Hecai chose to transform to B2b. In March 2020, Luoyang Hecai built its own mini-program, operating 800 products and serving 500 customers. Due to slow response times and poor customer experience, the platform started slowly. In November 2020, to open the project upgrade more professionally and quickly, they introduced a platform software system, upgrading hardware, software, and warehousing and distribution. After 45 days of preparation, they successfully opened the warehouse on December 15, 2020, achieving orders from 300+ customers on the first day, completing the digital transformation of the dealer. By December 2023, through three years of intensive cultivation, reaching channel customers to understand their needs, and extremely upgrading customer experience, the current customer count is 5,000+, monthly active customers are 3,200+, and effective SKUs are 5,000+, making it the mainstream supplier for small and medium supermarkets in Luoyang. New Distribution hopes that through the Luoyang Hecai study tour case, it can provide inspiration and thinking for dealers in B2b transformation, helping everyone avoid detours. In the future, New Distribution will continue to visit various places, communicate with different types of dealer bosses, find excellent practical cases, organize study tours and content sharing, and discuss together. Preview: On November 15-16, the second stop of the 'B2b Platform Dealer In-depth Study Tour Training Class' will be held at Fan Lianguo B2b Platform in Changde! At the second stop, we will lead everyone to inspect how general merchandise dealers start B2b business. Fan Lianguo B2b Platform covers more than 4,000 small stores, has a 6,000-square-meter large warehouse, and achieves annual sales of 80 million yuan, making it an industry benchmark in prefecture-level cities. Interested dealer bosses, welcome to scan the QR code for consultation!