** >>>>1. Beginner Level** "Principles of Marketing" (13th/14th Edition) "The Business of Discovery" > >>>2. Elementary Level "Marketing Management" "Positioning" "What's the Matter with Marketing?" (Kotler Says) If you encounter reading difficulties, refer to "Kotler Says"; you can also repeatedly compare the thinking frameworks of the introductory "Principles" and "Management" books, or compare the STP in "Principles" with the positioning in "Positioning" to gain deeper insights. > >>>3. Intermediate Level "Business Genius", "Customer Genius", "Marketing Genius" If you are tired of traditional marketing thinking frameworks, challenge yourself with this series of books! > >>>4. Advanced Level "The Red Book of Marketing" "The Red Book of Marketing" can be considered the Chinese version of "Principles of Marketing". I dare to elevate it to this level in my recommendation because it achieves comprehensive cost leadership in "marketing theory", differentiation in "Chinese local context", and focus on "Chinese-style marketing practice". Its guiding significance for building local Chinese brands is naturally extraordinary. > >>>5. Ultimate Level "Integrated Marketing Communications" The thinking mode and framework of this book are forever classic. Whether you are in advertising, public relations, market promotion, or brand planning, what you do is integrated marketing communications. "Chinese-style Marketing" If you are sure that you are building a brand in "China" (not abroad), if you are sure that you are "building" a brand in China (not fooling around), and if you are sure that you are building a "brand" in China (not other specious activities under the name of marketing or brand), being down-to-earth is very important. Sales Trilogy: "Sales Volume is King", "Sustained Growth", "Let Growth Change Destiny" The methods in the books are slightly extreme, so please consume them with caution. "The Perfect Guide to SME Marketing" A gem in integrated marketing communications: a masterpiece of guerrilla marketing system. Achieve high dissemination with low-cost methods, thereby building a brand. > >>>6. Crash Course Level "The E-Myth Revisited" (Enterprise Growth Pain) If you are an entrepreneur or a manager of a startup, grasping innovation with one hand and marketing with the other, both must be strong, and your outcome will not be too bad. Use Eric's "The E-Myth Revisited" to solve innovation problems, and use "Principles of Marketing" to solve marketing problems. Combining marketing and innovation to build a brand is more than enough. Perhaps other books are just excess information for you who are busy with a thousand things. "Start with Why" This book is dedicated to those who do not want to master marketing by "learning" marketing at all. Reply with the following keywords to categorize and query relevant professional articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Stagnation, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Trade Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing Deals, Market Visit and Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-regional Sales, KA, Terminal Merchandising, New Market, Market Operation, Learning, Reading Recommendations, Inventory Management, Sales Novice, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Inventory Pressure, Holidays, Distributor Cost Control, Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report.