From March 24 to 26, 2023, the Mars Trendy Art Special Exhibition, co-created by the University Art Expo and Blue Moon, was held at the Wuhan International Convention and Exhibition Center. With the advancement of the University Art Expo's national strategic layout, the expo upgraded its project planning in Wuhan, a central Chinese city, launching the new 'Mars Trendy Art' project to bring a high-quality trendy art event to Wuhan residents. Creating a Trendy Sports Carnival Zone to Promote Positive Sports Energy At the opening ceremony of the 3rd University Art Expo (Wuhan), Li Yifei, Chairman and head of the University Art Expo, introduced: "The 'Mars Trendy Art Festival' is a trendy art project created by the University Art Expo, aiming to accelerate the domestic trendy art industry into a more professional, international, and large-scale 2.0 era. During this University Art Expo, the Mars Trendy Art Special Exhibition will debut to the public, held concurrently with the expo from March 24 to March 26." It is understood that the Mars Trendy Art Special Exhibition will provide an open, positive, and vibrant professional promotion platform for young creative groups, including independent artists and designers engaged in trendy art creation and art IP product design innovation, both domestically and internationally, integrating high-quality resources from all sectors to support their career development. The exhibition site is planned with two major sections: an international zone and an independent unit, covering diverse creative content such as trendy painting, trendy installations, and picture book illustrations. In addition, a rich array of on-site activities will be offered, creating a trendy art "party" that combines visual art and immersive experiences. Globally interesting and creative artists and designers gather together to convey the charm of trendy culture and art to a broader audience through a high-quality art event with an international perspective and professional standards. As a strategic partner, Blue Moon, together with the University Art Expo, created the Trendy Sports Carnival Zone at this Mars Trendy Art Special Exhibition. This zone invites consumers to participate in interactive experiences, experiencing new products and services, building an all-channel, multi-scenario experience ecosystem, and making clean and healthy lifestyles more accessible to consumers. The Trendy Sports Carnival Zone features three sections: Trendy Run & Parkour, Trendy Fun Basketball, and Trendy Sports Painting. Attendees can immerse themselves in trendy art and enjoy the thrill of sports through various offline interactive activities. The clever combination of trendy art and national fitness aims to convey the beauty of art, sports, and cleanliness to participants while promoting positive energy. Launching New Cleaning Products to Co-create and Share a Better Life In recent years, with the in-depth implementation of the "14th Five-Year Plan for National Health," more and more people are willing to participate in daily exercise. It can be said that exercise has gradually become a new lifestyle. The "National Fitness Plan (2021-2025)" clearly states that by 2025, the public service system for national fitness will be more complete, the number of participants in various sports will continue to increase, and the proportion of people regularly participating in physical exercise is expected to reach 38.5%. Since its establishment, Blue Moon has always adhered to resonating with social development. Under the new trend of national fitness, Blue Moon, together with the University Art Expo, presents a national fitness carnival that deeply integrates cleanliness and sports. The Trendy Sports Carnival Zone launched at this Mars Trendy Art Special Exhibition will provide a platform for the public who love art and sports to experience various offline interactive activities, allowing more people to participate in, understand, and promote national fitness. Under the new trend of national fitness, the improvement of consumers' quality of life has given rise to more consumer demands. As a consumer-centric provider of household cleaning solutions, Blue Moon has deeply insight into the pain points of clothing cleaning in multiple sweating scenarios such as sports and fitness, daily commuting, and parent-child play, and has launched a series of new cleaning products represented by sports laundry detergent, leading consumers to upgrade their cleaning experience. In addition to the diverse and interesting interactive sections, Blue Moon also set up a product display area within the "Trendy Art Carnival," where visitors can experience new cleaning products such as sports laundry detergent and personally feel the beauty brought by cleanliness. An on-site participant said, "Blue Moon's sports laundry detergent's function of leaving no odor after sweating is very impressive; in the future, I can participate in sports without any burden." It is hoped that under the new trend of national fitness, the new cleanliness brought by Blue Moon will allow more consumers to experience a clean and active new life. In the future, Blue Moon will continue to leverage its advantages as a cleaning expert, through an all-channel experience ecosystem, to convey a clean lifestyle through multiple channels and methods; at the same time, it will continue to adhere to a consumer-centric approach, driven by product innovation, continuously bringing new cleaning experiences to consumers and contributing to the realization of consumers' aspirations for a better life.