Introduction: Many companies still blame poor sales results on inadequate sales staff, but they should reflect on themselves. Anyone with a bit of marketing knowledge knows that marketing is about placing products in consumers' minds, while sales is about placing products in front of consumers. However, these facts often deviate in the marketing planning of small and medium-sized enterprises (SMEs). Marketers and bosses have heard many trainings and stories with strong success-oriented desires, and learned about many capable people in the sales industry, then concluded that as long as it's a product, if you're an expert, you can definitely sell it. Undeniably, in the early years of the market economy, when market information was still scarce, trained salespeople could indeed quickly find customers and create benefits for enterprises. It is also undeniable that even the best products need passionate and creative salespeople to promote them in the market. But as the market and environment change, especially with the rapid development of the internet era and the fact that many products no longer need traditional sales channels, with e-commerce occupying half of the marketing share, many companies should reflect when they blame poor sales results on inadequate sales staff. It should be said that brand marketing development requires both traditional salespeople for ground promotion and scientific marketing strategies and communication. Let's analyze several current marketing situations in enterprises to improve their marketing goals. First, saying salespeople lack combat effectiveness and cannot quickly open up markets. Market development is indeed the most basic work for salespeople. To place products in front of consumers, the sales team needs to use their personal charm, sales skills, and focused sales behavior to get products to the desired channels. In this process, salespeople must not only exert strong physical labor but also have strong stress resistance to complete the company's channel tasks. But we can see in the market that every day, many salespeople, whether in wind and rain or under the scorching sun, are fighting on the front lines of the market, constantly developing markets for their ideals and the company's goals. However, we also find that the larger the brand, the less hard the salespeople need to work, while the smaller the brand, the harder they work, but the sales results are unsatisfactory. But company leaders do not reflect on whether the company has a detailed top-level marketing design and brand planning, so that salespeople can clearly communicate these marketing plans with customers, gain customer recognition, and make customers willing to introduce new brands for market operations. Second, salespeople do not understand the company's marketing strategy, resulting in weak promotion. Salespeople are the front-line combat troops of marketing. Their main responsibility is to lay out and display products well in channels, make the company's products available to consumers, give distributors more confidence in the company's products, and get products quickly to consumers. However, they may not be very professional in executing marketing promotion activities. Especially for SMEs, due to the small size of the marketing team, if the company's marketing promotion plan is disconnected from the market, salespeople will not understand the core strategy of the marketing promotion activities, and ultimately the execution will be greatly discounted. In the end, time and energy are spent, but the results are terrible. In fact, the company should fully understand the positioning of its products and brands in the market, and then formulate targeted marketing promotion plans accordingly, so that salespeople can control the flexibility and goals when executing marketing promotion activities, allowing the sales team to act with purpose and achieve effective promotion results. Third, sales cannot continuously create customer stickiness, causing distributors and the company to fail to move forward together. The sales team is in the market every day, spending time with customers. As long as a salesperson has a strong sense of purpose, they can definitely unite customers closely around the company, making customers strive to operate the company's products and promote the brand served by the sales team. But when the company's marketing operations are weak, such as when the company's marketing policies cannot be sustained, the brand planning has no clear direction, the marketing strategy is not continuously promoted, and when there is no action in marketing, it will affect market sales, cause product backlog in channels, be strongly suppressed by competitors, and ultimately make distributors lose confidence. In fact, no matter how hard the sales team tries, they cannot revive the brand or make products sell well. Marketing and sales are the two links of the marketing chain, like the left and right hands of a person. Relying only on one side's strengths will not allow the brand to develop sustainably. Only when these two aspects go hand in hand can the brand become a famous brand and products be recognized by consumers. Don't try to make up for marketing shortcomings with sales, nor use sales strengths to fill marketing gaps. SMEs should promptly address common marketing problems, avoid complaints from the sales team, channel loss, and product unsalability. In the future, let marketing and sales go hand in hand. -END-