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Articles by 周风波
Browse 2 New Distribution articles by 周风波.
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Don't Blame Sales When Marketing Falls Short
Many companies blame poor sales results on inadequate sales staff, but they should reflect on their own marketing. Marketing places products in consumers' minds, while sales puts them in front of consumers, yet SMEs often deviate from this in their marketing planning. After hearing many success-driven trainings and stories, marketers and bosses conclude that any product can be sold by a skilled salesperson, but with the rise of the internet and e-commerce, it's time to reconsider.
周风波Distributors: Why Do Your Top Salespeople Keep Jumping Ship?
Distributor companies are sales-oriented, making sales staff the backbone. High turnover directly impacts performance and can even cause overall decline. This article explores why distributors struggle to retain sales elites, citing inadequate pay, lack of emotional support, and unclear career paths as key reasons.
周风波