Pain Points Addressed:
How to stop sales staff from helping customers demand promotional policies from the boss?
How to use zero base salary to improve warehouse logistics efficiency, encouraging staff to proactively deliver an extra ton of goods or make an extra trip?
How to make employees stop shirking responsibility and take initiative?
How to get employees to eagerly take on "temporary tasks"? Through practical coaching, participants will develop company-specific "Compensation and Performance Implementation Plans" + "Points-Based Management Implementation Plans" for distributor sales, logistics, and finance clerks:
- Compensation and performance plans align employees with the boss's perspective;
- Points-based management plans unlock employee potential at zero cost;
- Achieve net profit growth for bosses = increase revenue (open sources) + reduce expenses (cut costs) + improve efficiency (enhance operational efficiency).
Trainer Introduction: Anshan Hongye Hengda Trading Co., Ltd. serves as the regional general agent for Yihai Kerry Arawana in Anshan and Panjin, Liaoning. Starting with a 20,000 RMB loan in 1996, the company now operates 5 branches with fixed assets exceeding 100 million RMB. With 120 employees and 10,000 terminal outlets, sales grew 350% and profits 500% from 2013 to 2019. Despite being in a third-tier city, Hongye Hengda achieved the national No.1 ranking for Yihai Kerry Arawana Vitamin A Pure Fragrant Soybean Oil, became the first distributor in Northeast China to sell over 10,000 tons of small-pack oil, and ranked No.1 in Northeast for Yihai Kerry rice, flour, and noodle production lines. Drawing on 22 years of entrepreneurial and management experience, the trainer has developed a "Distributor Practical Management Methodology" to help micro and small enterprises implement compensation performance plans, lean logistics, financial management, and points-based management.
3 days and 2 nights, no theory, no empty talk. Take home a "Corporate Compensation Performance Handbook" and "Points-Based Management" implementation plan.
Module 1: Compensation and Performance Management Course Highlight 1: Business profit sharing aligns sales staff with the boss's stance on sales unit price and volume growth.
Course Highlight 2: Business profit sharing aligns sales staff with the boss's stance on expense levels and credit terms.
Course Highlight 3: Department general manager profit sharing plans tie to department sales targets, profit targets, and expenses—making the boss's business the employees' business.
Course Highlight 4: Sales Performance: (1) Year-over-year growth rate (addressed by base salary); (2) Task completion rate (addressed by profit sharing); (3) Profit margin (determined by alignment).
Course Highlight 5: Scientific KPI assessments achieve volume maintenance for old products and growth for new products.
Course Highlight 6: How to use zero base salary to solve warehouse and logistics staff's passive work attitude?
Course Highlight 7: How to make finance and clerical staff serve sales automatically and proactively?
Module 2: Points-Based Management for Trading Companies—Zero Cost Investment, Ensuring Excellent Employees Don't Lose Out Course Highlight 8: One compensation system, one points system, quantifying daily work for employees to unleash their initiative.
Course Highlight 9: Points-based implementation handbook: points design + points execution + points standards + points redemption.
Module 3: On-Site Simulation + Face-to-Face Consultation Course Highlight 10: On-site simulation and face-to-face consultation, providing different compensation plans based on each distributor's actual business situation. Participants ask questions on-site, and trainers answer on-site.
Note: All courses come with complete and detailed plans, from 0 to 1 to 10, covering initial entry, mid-term optimization, and long-term sustainability, so you can apply what you learn immediately!
Who Should Attend?
Distributor owners in alcohol, beverages, snacks, condiments, grain and oil, daily necessities, etc.;
Operators of regional FMCG distribution businesses;
Post-80s and post-90s young distributors about to take over family businesses;
Distributor owners bringing professional managers, marketing center managers, finance supervisors, logistics heads, and sales directors to attend as a team.
"Distributor Compensation and Performance Plan" Implementation Class: Start Date: February 17–19, 2020 Register now and receive a free observation class on "Hongye Hengda 2020 Annual Strategic Plan" (Date: February 22, 2020)
Course Notes:
Venue: Anshan Hongye Hengda Trading Co., Ltd.
Class Time: February 17–19, 2020
Travel Guide:
- Fly to Shenyang Airport; airport shuttle or business Buick to Anshan terminal every 40 minutes; travel time 1 hour 20 minutes;
- Fly to Anshan Teng'ao Airport; flights from Guangzhou, Beijing, Shanghai, Chengdu, and Nanjing; 30 minutes to downtown Anshan, 20 minutes to our company;
- High-speed rail: Get off at Anshan West Station; about 10 minutes to our company, 20 minutes to downtown;
- Hotels: We have arranged nearby Jinjiang Inn and GreenTree Inn at 140 RMB/night.
Course Fee: 9800 RMB/person for 3 days and 2 nights Note: Fee includes three days of training and lunch/dinner; other accommodation and transportation are at participants' expense.
Pain Points Addressed:
Salespeople don't want to sell new products, what to do?
To earn commissions, salespeople push stock onto customers, causing overstock, what to do?
Customers return goods due to poor sales, what to do?
Distributor warehouses have more and more soon-to-expire products, what to do?
Salespeople diligently visit customers 8 hours a day, but sales are declining, what to do?
Course Outline: Learn how to increase a trading company's sales by 350%, profits by 500%, and terminal outlets by 462% through daily sales management, terminal channel development, product strategy, and data analysis. If you learn just one strategy, your sales will increase.
Trainer Introduction: During tenure at Anshan Hongye Hengda (2013–present), helped this third-tier city distributor grow sales from 86 million to 300 million RMB, increase average sales team annual income by 233%, terminal outlets by 462%, and profits by 500%. Hongye Hengda, in a third-tier city, achieved national No.1 for Yihai Kerry Arawana Vitamin A Pure Fragrant Soybean Oil, first Northeast distributor to exceed 10,000 tons of small-pack oil, and No.1 in Northeast for Yihai Kerry rice, flour, and noodle lines. With 24 years of market management experience, addresses issues brand and distributor sales teams face: consumption upgrades, channel changes, channel sinking, new product promotion difficulties, e-commerce impact, and lack of data management. Based on market practice, developed eight marketing strategies for brand and distributor owners, and twenty strategies for sales growth for brand and distributor sales teams, helping achieve sales and profit multiplication.
2 days and 1 night, no ideals, only practical content! What you will gain:
Essence of Twenty Strategies for Sales Growth:
1. Company's profit breakeven point;
2. Salespeople willing to sell;
3. Customers willing to buy;
4. Consumers willing to use.
Strategy 1: Stimulate team potential to boost sales Strategy 2: Analyze terminal issues to boost sales Strategy 3: Target competitors' core customers to boost sales Strategy 4: Develop blank regional markets to boost sales Strategy 5: Multi-channel expansion to boost sales Strategy 6: Promote new products to boost sales Strategy 7: Analyze product dimensions to boost sales Strategy 8: Terminal market management to boost sales Strategy 9: Maintain price system to boost sales Strategy 10: Develop and execute scientific promotional policies to boost sales Strategy 11: Maintain customer relationships and service to boost sales Strategy 12: Meeting marketing plans to boost sales Strategy 13: Consumer education and promotion activities to boost sales Strategy 14: Integrate upstream and downstream partner resources to boost sales Strategy 15: Data-driven analysis and management to boost sales Strategy 16: Market inspection and supervision to boost sales Strategy 17: System execution and management to boost sales Strategy 18: Run good order conferences to boost sales Strategy 19: Focus on core key accounts to boost sales Strategy 20: Scientific planning, management, and timely expense reimbursement to boost sales
Who Should Attend?
Distributor owners in alcohol, beverages, snacks, condiments, grain and oil, daily necessities, etc.;
Sales directors of regional FMCG distribution businesses;
Post-80s and post-90s young distributors about to take over family businesses;
Distributor owners bringing sales teams to attend as a group.
"Twenty Strategies for Sales Growth" Implementation Class: Start Date: February 20–21, 2020 Register now and receive a free observation class on "Hongye Hengda 2020 Annual Strategic Plan" (Date: February 22, 2020)
Course Notes:
- Venue: Anshan Hongye Hengda Trading Co., Ltd.
- Class Time: February 17–19, 2020
Travel Guide:
- Fly to Shenyang Airport; airport shuttle or business Buick to Anshan terminal every 40 minutes; travel time 1 hour 20 minutes;
- Fly to Anshan Teng'ao Airport; flights from Guangzhou, Beijing, Shanghai, Chengdu, and Nanjing; 30 minutes to downtown Anshan, 20 minutes to our company;
- High-speed rail: Get off at Anshan West Station; about 10 minutes to our company, 20 minutes to downtown;
- Hotels: We have arranged nearby Jinjiang Inn and GreenTree Inn at 140 RMB/night.
Course Fee: 1980 RMB/person for 2 days and 1 night Note: Fee includes two days of training and lunch/dinner; other accommodation and transportation are at participants' expense.
Tips will be paid 400-2000 RMB upon adoption. If you like this article, click [Watching] and share with friends.