Click 'Read Original' for details 1. Coca-Cola Launches New Product, So You Can Drink Cola and Lose Weight! Cola is delicious, but its calorie count is also impressive. Driven by the concept of healthy eating, brands are racking their brains to win back consumers' favor. Recently, Coca-Cola came up with an idea: launching a new weight-loss cola for the Japanese market, claiming it can help you lose weight—Coca-Cola Plus! Image | Coca-Cola Japan Official Website This is Coca-Cola's first beverage touted as a "health drink." Coca-Cola Japan stated that this cola took six years to develop, retaining the original taste while adding "indigestible maltodextrin," which is mainly used to inhibit fat absorption and stabilize blood lipids. It has zero calories and, when consumed with meals, can help control triglyceride levels in the blood, reducing the risk of cardiovascular disease. Currently, this weight-loss cola is confirmed to go on sale on March 27, priced at 158 yen per bottle (approximately 9.6 RMB). Image | ET Fashion Looking at Coca-Cola's actions in recent years, under the trend of health and wellness, they have put considerable effort into changing the perception that cola is unhealthy. They have successively launched Diet Coke (Light), Coke Zero, Coca-Cola Life, and other products. Several years ago, Coca-Cola Plus was introduced in the United States but had to be withdrawn because it did not comply with U.S. regulations. Image | Getnews Now, Coca-Cola Plus has chosen to make a comeback in Japan, a country with an aging population, targeting people over 40. The goal is to use the "healthy cola" concept to minimize consumers' concerns about the health effects of soda drinks. Upon the announcement, many Japanese netizens excitedly said, "Now I can be a foodie without guilt!" However, many nutritionists also reminded the public that such drinks only add some fiber and dextrin, and do not truly reduce fat; the actual effect may be minimal. So, for those who want to be as slim as lightning, sticking to a controlled diet and exercise is the real way. So, what do you think of Coca-Cola's new weight-loss cola? Share your thoughts with us in the comments below! 2. Coca-Cola's Biggest Packaging Upgrade in 130 Years Begins in China Coca-Cola is promoting its most significant packaging upgrade in 130 years globally, and this wave has now reached China. On February 4, Coca-Cola announced the news on its official WeChat account. In the article titled "Coca-Cola Launches Global 'One Brand' Strategy, Packaging Upgrade," the company stated that it is launching a new "One Brand" marketing strategy in global markets, for the first time promoting all Coca-Cola trademark products—Coca-Cola, Diet Coke, and Coke Zero—as a whole, highlighting the 'iconic status' of the Coca-Cola brand. Currently, in the Chinese market, the Weibo account "iCoke Club," which specializes in Coca-Cola news, and some netizens' photos support this claim. Coke Zero, originally featuring a black color scheme, has taken the lead in wearing new packaging: more red tones. Additionally, "iCoke Club" stated that the new packaging will first be launched in Tianjin and Hebei regions, and the mainland market will also introduce cherry-flavored Coca-Cola. According to the photos they shared, in Hong Kong, the packaging change is already in full swing. According to data, Coca-Cola announced the so-called "One Brand" strategy a year ago. At that time, Coca-Cola stated that all Coca-Cola trademarks would be unified under a global creative campaign, namely "Taste the Feeling" (officially translated in Chinese as "这感觉够爽"). Coca-Cola's Chief Marketing Officer, Marcos de Quinto, said then that the company wants to strengthen the idea that Coca-Cola belongs to everyone. Coca-Cola is one brand, and all its products are variations, sharing the same values and visual system. People drink Coca-Cola in their own way, but no matter how they choose, they are choosing a Coca-Cola brand with "great taste and refreshment." Last month, Coca-Cola announced in Australia that it would apply the "One Brand" strategy to its product packaging there, including bottles and cans. Australian media quoted the company's Vice President of Global Design, Jamine Sommerville, as saying that the Coca-Cola brand had been diluted in the past due to different designs on shelves. It is reported that the company hired five international design firms to execute this strategy. The new design means that the four products will adopt a similar red color scheme, which is the first time in Coca-Cola's 130-year history that such a strategy has been used, as previously they had distinctly different colors. Going back further, this strategy was first tested in markets like Mexico before gradually rolling out globally. The Vice President noted that when these products are all "dressed in red," the products on shelves will become a display board, delivering a consistent impact to consumers. Additionally, each market can initially decide whether to have more or less red on the packaging. Coca-Cola will use a guiding approach to help consumers gradually become familiar. He also said, "Market reactions have been very positive." It is not yet clear when the Chinese mainland market will fully switch all three products to the new packaging, but it is certain that this action is not far off. Compiled and organized by from Brand Geometry and Xiaoshidai -END-