For distributors, is luosifen a good business? Some say yes, some say no. Let's look at the data: According to the Liuzhou Municipal Commerce Bureau of Guangxi, in 2021, the sales revenue of the entire Liuzhou luosifen industry chain reached 50.16 billion yuan, of which packaged Liuzhou luosifen sales revenue reached 15.197 billion yuan, a year-on-year increase of 38.23%. Despite the siege of traditional instant food categories, its development momentum remains the 'top trend' in the instant food category, and the answer is self-evident. In 2022, the luosifen market is still in the industry development period, with more and more brands joining this camp, which will inevitably dilute distributors' attention in product selection. How should distributors choose their ideal business partner from the many brands? Today we recommend a new brand in the luosifen track - ChouBao Luosifen. 01 Major Event in the Luosifen World: ChouBao Brand Enters Sam's Club Sam's Club can be said to be the benchmark of warehouse membership supermarkets. Different from the traditional retail model, the warehouse membership model takes membership fees as the main profit, and its business positioning is to be the user's 'housekeeper', providing users with carefully selected high-cost-performance products. 1. Sam's Club's Product Selection Logic First, it gains insight into demand and leads members by half a step. The logic is 'goods find people' rather than 'people find goods', meaning that all products on sale are only available in the store on the premise of a large amount of consumer demand; Second, it values repurchase rate, and products with the same quality are removed from the shelves. After determining the general principles of products, Sam's Club has an internal assessment mechanism called 'big exam, mid-term exam, and small exam' to evaluate specific product selection and new product launches, meaning that homogeneous products without unique selling points will not be selected; Finally, it pays attention to market space and R&D capabilities. In short, the category of the candidate brand must first have sufficient market development space, and also require the brand to have sufficient R&D capabilities. Under such strict conditions, ChouBao Luosifen, after layers of screening, became the luosifen brand cooperating with Sam's Club, and its strength is evident. 2. Entering at the Peak: ChouBao's 'Buy One Box, Get One Bag' Event Rocks the Scene ChouBao Luosifen entered Sam's Club and launched a themed event 'Buy One Box, Get One Bag' at Sam's offline stores. Looking at the specific content, it mainly cooperates with the offline sales activities of Sam's stores nationwide. Buying one box of ChouBao Luosifen gives a limited-edition ChouBao brand shopping bag, which triggered a rush to buy. Consumers lined up in front of the ChouBao Luosifen shelf, and Sam's staff restocked multiple times. Why does ChouBao spend great effort on offline promotion at high-energy sales points? The reason is simple: the growth point of the luosifen development channel has come to offline. This time, ChouBao's entry into Sam's Club created a successful case of brand-channel linkage, and it also proves to distributors its product's ability to occupy consumers' minds. 02 ChouBao Attracts Wide Attention from Distributors: What Are Their Focus Points? Products with strong topic appeal and strong sales momentum will inevitably attract distributors' attention. Many distributors have inquired about the current situation of ChouBao Luosifen through various channels. We have sorted it out as follows: 1. Real Ingredients, Creating Quality Differentiation for Luosifen Products are always the cornerstone of business. They not only need excellent quality, but also superior differentiation from peers, stimulating consumers' taste buds while forming strong brand memory. From the ingredients of ChouBao's 'Baoliao' (rich soup) luosifen, which is hot-selling in the Sam's Club channel, it is not difficult to find the difference: it comes with a 'one-suck-off-the-bone' tiger-skin chicken feet, and adds two whole pieces of tofu skin larger than a palm, making luosifen lovers exclaim satisfaction. Exceeding consumers' expectations is the basis for product sales, and this is one of the core points distributors pay attention to when selecting products. 2. Brand Communication: Multi-Dimensional Reach to Consumers For distributors, it is best not to touch products without brand power, and it is best to touch less products whose brand power cannot effectively reach consumers. How does ChouBao do this? At the content level, in order to enhance the memory points of the brand and products, it chooses to co-create planting ideas with food field influencers, through various forms such as food live eating shows, unboxing reviews, and cooking tutorials, focusing more on penetrating the minds of the target group; On Bilibili, it launched the #Drama Club# topic, co-creating with the Z-generation around luosifen, allowing brand awareness to resonate in the most network-communicative circle; on Weibo, a social sound field, it used topics with fun and content such as #How Amazing Is Luosifen Chicken Feet Pot#, #Calling a Centenarian ChouBao#, #Different Pets' Reactions to Luosifen#, #How Amazing Is Luosifen Meat Crab Pot#, etc., to rush to Weibo hot searches, achieving brand association at the public level. It can be seen that wherever there are young people, there are ChouBao topics, and the gathering place of young people is also the place where ChouBao spreads. What does ChouBao's multi-channel brand interaction with consumers mean for distributors? It means that the brand is no longer a castle in the air, but has penetrated the minds of target consumers, locking the brand and category. It is a weapon for channel operation, the cornerstone of distribution, and one of the core points distributors pay attention to when selecting products. 3. Do a Good Job of Channel Connection, Drive Product Sales in Multiple Scenarios Strictly speaking, some new consumer brands succeed online but are trapped offline. This is a common consensus among distributors, and is also called the fate of internet-famous products. In essence, these new consumer brands lack offline channel operation experience, and secondly, they do not have the strength and ability to make arrangements in this regard. ChouBao's advantage is that it has been walking on two legs from the beginning. While laying out the online e-commerce sector, it already has a relatively mature offline channel business team to carry out channel development, customer maintenance, terminal construction, crowd promotion and cultivation, etc., realizing the brand's reverse empowerment for channel distributors. ChouBao's professional business team regularly visits distributors, promptly communicating and jointly solving problems encountered by distributors in the process of expanding channel business. And every month, ChouBao carries out terminal image construction for thousands of stores, selects high-quality stores as model stores, invests resources to hold offline activities, and drives store sales growth. We can clearly see: ChouBao's ability to lay out high-energy outlets in offline channels is incomparable to that of ordinary new consumer brands. It covers 20 provinces and regions across the country, and has entered supermarket systems such as Wumart, Yonghui, Hema, RT-Mart, Sam's Club, and Aeon, with distribution to tens of thousands of stores. For distributors, the high ground of the regional market has been occupied, and consumer minds have been occupied. Channel distribution is a natural step, and it is the most important core of business product selection. 03 The Birth of a Hit Product and the Success of Business Are Inseparable from Efficient Cooperation between Manufacturers and Distributors Today's FMCG competition is even more fierce. With the disappearance of the demographic dividend, market competition has shifted from incremental to existing, and from existing to the current shrinking. Unilateral efforts by manufacturers cannot create a hit product. Distributors are well aware that the success of a product requires good cooperation between manufacturers and distributors. The most basic prerequisite for cooperation is that each performs its own duties and does its own job well. 1. At the Brand Level: Optimize the Supply Chain and Do a Good Job of Brand Building A good supply chain is the premise of manufacturer-distributor cooperation, and this is also a shortcoming of many new consumer brands. The core reason why ChouBao can accurately complete product upgrades lies in the deep and heavy layout of the entire luosifen industry chain by its parent company Weinian. It has established long-term stable cooperation with rice-snail breeding bases and bamboo shoot planting bases in Liuzhou, and has also invested in tofu skin and pickled vegetable processing plants, controlling quality and taste from details such as ingredients. The way of controlling the source and building its own factories integrates production and research into product power, ensuring that every consumer demand is seen. In terms of brand building, it digs deep and hits hard through multiple online and offline channels, with both short-term product marketing and long-term brand building, helping the brand break out of the circle and reach the top. 2. At the Distributor Level: Keep Up with the Pace and Do a Good Job of Channel Construction ChouBao's offline business philosophy is: to make friends with channels, to grow together with the distributor group through various methods such as operation guidance, marketing planning, and brand empowerment, and to promise long-termism to offline. This is a very friendly signal for distributors. The cooperation between manufacturers and distributors is no longer a simple and crude cooperation model, avoiding the problems that distributors most headache about, such as increasing inventory and cash flow pressure. Cooperating with ChouBao means that distributors can be steady, do a good job of channel foundation, and grow and develop together with the brand.