On February 15-16, the fourth stop of the「B2b Platform-based Distributor Deep Inspection Training Class」was successfully held in Shanghai at Kuaile Zhanggui, marking the perfect conclusion of the first study tour of the year!

Key Topics of This Study Tour:

Distributor strategies amid retail transformations such as supermarket adjustments and discount stores; CEO's personal account: building a profitable local B2b platform; Digital transformation methodology for distributors;

How to build a high-quality regional B2b platform.

More than 120 distributor owners from across the country gathered together with Kuaile Zhanggui CEO Yang Qiming, Kuaile Zhanggui General Manager Zhang Jianguo, national 40+ B2b platform instructor and founder of Shengyihao Consulting Yun Chuan, and Chief Content Officer of New Distribution Yuan Lai, to conduct in-depth discussions on the study tour topics.

Inside Kuaile Zhanggui

This study tour continued the innovative model of "classroom sharing + on-site visits + interactive Q&A," breaking the limitations of traditional tours that are "superficial and not truly educational," truly achieving goals such as "hands-on experience, on-site learning, learning from others, and deep connections," ensuring every participant gains practical benefits.

Chief Content Officer of New Distribution and founder of Tameng, Yuan Lai

On the first day, Yuan Lai, Chief Content Officer of New Distribution and founder of Tameng, shared "2025 Distributor Business Strategy Thinking," providing an in-depth analysis of the latest strategic layouts for distributors in provincial capitals, prefecture-level cities, and county-level cities, as well as development opportunities for distributors amid supermarket adjustments and discount store transformations.

Kuaile Zhanggui CEO Yang Qiming

Kuaile Zhanggui CEO Yang Qiming used his own company model as a case study to share how to operate a continuously profitable B2b enterprise.

Revealing how to leverage less than 10 million yuan in capital to drive 1 billion yuan in sales; with only 4 procurement specialists, how to manage 4,000 SKUs, ensuring no stockouts and zero return rate.

Warehouse on-site visit and explanation

Beyond the classroom, participants also visited the warehouse of Shanghai Kuaile Zhanggui, experiencing the entire warehouse, picking, and distribution operation process firsthand. On-site staff provided in-depth explanations of each step and answered participants' questions in real-time.

Kuaile Zhanggui General Manager Zhang Jianguo

On the second day, Zhang Jianguo, General Manager of Kuaile Zhanggui, shared how to build a B2b platform with local characteristics from 0 to 1. Through detailed case studies, he explained the four core elements for distributors to do B2b: people, goods, warehouse, and stores, and emphasized systematic operation and internal resource synergy.

National 40+ B2b platform instructor and founder of Shengyihao Consulting, Yun Chuan

Yun Chuan, national 40+ B2b platform instructor and founder of Shengyihao Consulting, shared how to build a high-quality regional B2b platform, using 15 key points combined with actual B2b cases to explain the core work logic of various operational segments, providing a wealth of practical knowledge.

In the final segment of the study tour, "Interactive Q&A," the sharing teachers provided in-depth answers to questions raised by distributors during the tour.

Why Visit Kuaile Zhanggui?

Shanghai Kuaile Zhanggui is a regional FMCG B2b platform established in 2016. In just 8 years, it achieved annual sales of over 1 billion yuan in the Shanghai market through its unique business model.

Unlike traditional distributors, Kuaile Zhanggui adopted a completely new operational logic from the start, using digital means and outsourcing models to maximize product distribution coverage.

As of now, Kuaile Zhanggui's warehouse covers 12,000 square meters, with split-case picking, inventory turnover of 6.5 days; over 4,000 SKUs, 500+ brands, with 41% beverages, 24% alcohol, and 13% snacks, all managed by only 4 procurement staff.

On the front-end business, 100% online payment, 70% WeChat and 30% Alipay, with over 15,000 monthly active stores, zero credit period, cash on delivery, and no returns.

While the success of any model depends on organizational genes and external environmental factors, such as Shanghai being a high-density city with numerous stores, bringing economies of scale and lower per-store service costs,

the business philosophy behind Kuaile Zhanggui is highly worth learning for distributors: "Focus on the core business of product distribution, and use data to drive decisions."

Through full-process digitalization, outsourcing non-core business, optimizing SKU structure, strict payment policies, and efficient customer service, Kuaile Zhanggui effectively solves the common inefficiency problems of traditional distributors, achieving high efficiency and low-cost operations, and maintaining a cost leadership advantage in the regional market.

New Distribution hopes that through the Kuaile Zhanggui study tour case, distributors can broaden their horizons, gain more inspiration and thinking on B2b transformation, and help them avoid detours.

In the future, the「B2b Platform-based Distributor Deep Inspection Training Class」series will find more excellent distributor practice cases and continue to provide opportunities for distributor members to interact with peers and experts on-site.

Friends interested in the「B2b Platform-based Distributor Deep Inspection Training Class」can scan the QR code to add WeChat, and the monthly training class schedule will be synchronized to you in a timely manner!

【New Order · Symbiosis】

The 10th China FMCG Innovation Conference

Time: March 17-19, 2025

Location: Chengdu, China