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Whether from the perspective of the company's future development or the customer's perspective, your brand needs a complete experience. If you fail to achieve this, you will be overtaken by competitors. Today's consumers have more channels to interact with your brand. Therefore, when marketing, you cannot focus only on one channel and ignore others. This article introduces six common mistakes that most marketers make daily and provides some suggestions to help them improve. We know that so-called "multi-channel marketing" means that your advertisements on print media, television, and radio should be consistent. Compared to the past, today's consumers have more channels to interact with your brand, so building a holistic marketing experience means getting everything right, including social media, search, automation, analytics, and more. Simply put, when marketing, you cannot focus only on one channel and ignore others. Whether from the perspective of the company's future development or the customer's perspective, your brand needs a complete experience. If you fail to achieve this, you will be overtaken by competitors. This article introduces six common mistakes that most marketers make daily and provides some suggestions to help them improve:

  1. Marketing has no content strategy, or only a poor one If the old mantra of senior salespeople was "always close the deal," now it should be "always post." As David Meerman Scott likes to say, "On the internet, your image is determined by the content you publish." Therefore, a brand's digital content strategy is still very important. Generally speaking, the biggest obstacle for marketers is lack of inspiration for content planning or insufficient resources. But in reality, you don't need to organize a dedicated team to write marketing content. What you really need to do is keep your promises and provide your customers with unique content. If you need inspiration, consider GE's Pinterest page, Zappos' blog, Aaron Levie's Twitter account, and GrubHub's Facebook page. Perhaps you can get some creative ideas from their content, and these ideas are not too related to industry or company size.
  2. Blindly providing marketing content Some brand companies have their content strategies, but they still feel like they are wandering in an empty room without a clue. This is because they don't understand their user base. According to a recent survey by research firm Razorfish, only 38% of marketers can segment existing customers and target different marketing content accordingly. If you sell customers products they have already purchased, it will definitely be annoying. Therefore, you need to learn to use some technologies and tools to help understand the entire market, when, through which channels, and to whom to publish relevant marketing content. Although this may seem trivial, it will ultimately affect your entire marketing strategy.
  3. Website loading speed is too slow In the marketing field, speed is often an important factor. If your website takes three seconds to load, 40% of users will leave directly. But besides that, there are more problems. Compared to slow website loading, search is also a problem. That is, if you don't try some keyword search marketing, people won't find your website. Also, if the website still loads slowly after search results appear, it will be completely abandoned by users. In 2006, Greg Linden published a blog post revealing that researchers at Google and Amazon found that website bounce rate and revenue are closely related to website loading speed. They found that half a second is the optimal website loading time. If this research was published in 2006, then today this issue is obviously even more important.
  4. Constantly talking about yourself If you attend a cocktail party and someone keeps talking about their work, life, and hobbies, completely ignoring others, they will definitely not be popular. The same is true in the social media circle. Marketers think customers want to know everything about the company, so they keep introducing it, but that's not the case. The best brand marketing is to spend 70% to 80% of the time discussing content related to customers' lives and work, and the remaining 20% to 30% of the time talking about your own products and services.
  5. Not understanding relevant business data Marketing is often regarded by company executives as an internal "craft," so if your company wants to succeed, marketers must understand relevant business data. Of course, as a marketer, this will also help your career. Customer lifetime value, percentage of marketing customers, capital recovery time, etc. If these data sound like a foreign language to you, you'd better quickly brush up on your math before coming to work.
  6. Being constrained by word count The average time an adult focuses on something is 2.8 seconds. This time is long enough to read a microblog post, let alone have the patience to read a 210-page e-book. For this purpose, you need to create a content strategy that matches the time people actually consume content. If you want information to be conveyed quickly, try visual content, such as images and videos. It is said that 90% of the information transmitted to the human brain is visual, meaning you should show people visual content as soon as possible rather than editing text. Moreover, visual content is not only easy to understand but also convenient to share. If you also know some common mistakes marketers make, feel free to tell us in the comments section. (Source: Fast Horse) --------------------------------------------