I: Principles
- Say what you don't do, do what you don't say.
- Better to break the rules than to incur public wrath.
- There is only disclosure, no truth. The masses don't need truth, as Shakespeare said.
- It's easier to get things done with connections in high places.
- The root of conflicts between manufacturers and distributors is unequal profit distribution.
- The beauty of small enterprises is that you can enjoy the joy of creating something from nothing.
- Big enterprises should do small things, while small enterprises must do big things.
- The advantage of small enterprises is that they often leave marketers with no platform to rely on, ultimately forging strong skills.
- Corporate culture is the boss's culture.
- Use a sledgehammer to crack a nut. A big fire can extinguish a small one, again as Shakespeare said. II: Practices
- Marketing has patterns but no fixed rules. Though not an art, it requires some finesse.
- Lock onto one industry, one enterprise, one career, and you will eventually succeed. The survivor is the king.
- Marketing matters often lie outside marketing itself, like your knowledge reserve and learning. Having common sense is essential.
- Marketers are often stereotyped as "carousing" and "glib-tongued." In reality, this is just a packaged image. True marketers are very professional.
- Marketing is three things: speak well, write well, and do well. "Speak well" means communication and presentation skills; "write well" means the ability to write summaries and speeches; "do well" means execution.
- Building a brand is actually simple, so simple that everyone truly understands it. How you conduct yourself is how you build your brand.
- "Read classics, watch news." With information overload, calm down and truly read a few classics, like Kotler or Drucker.
- Data can reveal the truth, but it can also conceal it.
- Even if it's fake, data is better than mere words.
- Play by your own rules. III: Ideas
- Most trainers have never worked in the industry; it's a case of outsiders training insiders.
- Paratroopers (external hires) have the highest casualty rate, simply because they are often "appointed during crises."
- The main role of a regional manager is to act as the operator for distributors and as an advisor for small accounts.
- Empathy benefits both sides.
- Go directly to the front line and work as a salesperson or promoter a few times. Bamboo shoots become bamboo when they fall to the ground; fish become dragons through constant movement.
- Drink to slight intoxication, view flowers half-open; excess is as bad as deficiency. "Alcohol capacity reflects sales capacity, and alcohol character reflects personal character" is pure nonsense.
- As long as your thinking doesn't slide, solutions will always outnumber problems. In the face of difficulties, we stand; before us, there are no difficulties.
- A so-called director is a general part-timer; if all subordinates run away, you alone can solve all problems.
- Weekly plans, daily arrangements.
- Continuous improvement, never-ending. IV: Methods
- Few can resist the temptation of gray income, just as few can resist the temptation of beauty.
- If there's a chance to be lazy, one will be lazy; if there's a chance to be corrupt, one will be corrupt.
- The essence of governance: if you can win hearts, dissent will disappear; since ancient times, those who know war are not warlike. If you don't assess the situation, both leniency and strictness will be wrong; later rulers of Shu should think deeply.
- Understand how religions govern their followers and how governments govern their people, and you will be a top governance expert.
- Governance in sixteen characters: convince with reason, move with emotion, motivate with benefits, and deter with penalties.
- Internal strife is also a form of competition.
- Governance is nothing more than: assign people, set times, set quantities, set goals, set standards, and set rewards and punishments.
- The best systems are those linked to fame or profit.
- Motivation is just four words: promotion and wealth.
- The best motivation is self-motivation. V: Perspectives
- Escalate through levels, but complain to higher-ups directly.
- The squeaky wheel gets the grease.
- Doing good things well is an art.
- Even if thousands oppose me, I go.
- Those who wait long will fly high; those who bloom early will wither soon.
- Focus on work during work hours; think about work outside work hours.
- Effectiveness matters more than being right. Action matters more than thought.
- When you desire nothing, your character is naturally noble.
- Character determines destiny, and habits shape character.
- Heaven rewards the diligent; that's indeed true.
Source: Li Ke Tobacco, Alcohol, Tea -END-
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