1. "The Wave of the Peak" (Five-star recommendation) The most rewarding book I read last year. It tells the entire history of American technology and is very helpful for understanding the tech industry. If I could only recommend one book, it would be this one.

  2. "Jack: Straight from the Gut" (Jack Welch's Autobiography) After reading it, I realized that Alibaba's management in many aspects was actually learning from GE. A management book combined with real experience, worth reading.

  3. "Category Killers" (Must-read for e-commerce) Although it mainly focuses on category killers, the author analyzes them against the backdrop of the entire American retail history, which is very helpful for understanding the retail industry. E-commerce is also part of retail. Only by understanding the history of traditional retail can you know where you stand in the coordinate system. Highly recommended.

  4. "Poor Charlie's Almanack" (Personal favorite) The only work by Charlie Munger. Recommended for people in any industry. Among living people, he is the one I admire most for wisdom. Learning Charlie Munger's way of thinking is something that benefits you for life.

  5. "The Great Game" (A Financial History of the United States) A history of American finance. Highly recommended.

  6. "Influence" Originally a psychology work, it was packaged by Chinese as a marketing book. Anyway, this book is worth reading for everyone. Psychology is the most important theoretical weapon for understanding the world.

  7. "Confessions of an Advertising Man" A classic by David Ogilvy, a must-read for those in advertising and marketing.

  8. "The Tipping Point" (Must-read for branding) This book by Malcolm Gladwell is the most practical and explanatory communication masterpiece I have ever read. Those who want to build their own brand must not miss it.

  9. "The Practical Password for Network Marketing" Zac's masterpiece systematically describes various tools for network marketing, very practical. Suitable as an introductory reading for those who need to understand network marketing.

  10. "The 36 Military Rules for Entrepreneurship" Written by Sun Taoran (Weibo), it is clearly written by someone who has actually started a business. Very down-to-earth and enduring.

  11. "The Three-Body Problem" (Once you start, you can't stop; read with caution) No one would object to calling it China's greatest science fiction novel. A novel that you can't put down while reading and feel lost after finishing. Its reflection on science and humanity has a high philosophical level.

  12. "High Output Management" (A down-to-earth management book, strongly recommended) Written by Andy Grove, former CEO of Intel. Very practical, suitable for professional managers.

  13. "One Win, Nine Losses" and "One Day, Let Go of Success" Works by Yanai Tadashi, founder of Uniqlo. To understand Uniqlo, you must read these two books.

  14. "Out of Control" (Personally, I think it's the most important philosophical work of the 20th century) A somewhat philosophical book, and very thick, so it may be tiring to read, but if you have time, it's really worth reading.

  15. "Wild Growth" (Down-to-earth, highly recommended) A book that doesn't pretend. Extremely helpful for understanding Chinese business. Highly recommended.

  16. "The Black Swan" (Personal favorite) Another philosophy book. I like it very, very much. I even made many annotations back then.

  17. "The Game Has Changed" (Must-read for Taobao people) Everyone in e-commerce should read this. It's by Pang Hufei, a former Taobao小二. Currently the best book on e-commerce in China.

  18. "The Wealth Creation Course That MBA Can't Teach" A work by Diao Ye, the boss of Afu Aroma. A management book that is easy to read and very rewarding.

  19. "Genius on the Left, Madman on the Right" Not related to e-commerce, but a personal recommendation, and a strong one. You'll know why after reading it.

  20. "From 900 Million to 17.9 Billion: Growing Madly Like Belle" The title is terribly chosen, but the content is quite good. To understand the operating methods of traditional retail, this book is a good introduction.

  21. "Advanced Brand Management: Practice and Case Analysis" Philip Kotler's "Marketing Management" is too long, and few people can finish it. This "Advanced Brand Management" is not too long, with good theory and readability. Recommended.

  22. "The Effective Executive" A small book by Peter Drucker, excellent.

  23. "Give You a Hundred Million" Understand VC, understand financing, understand entrepreneurship.

  24. "Freedom and the Market Economy" A work by Xu Xiaonian (Weibo), very worth reading.

  25. "Contemporary China's Economic Reform" Written by Wu Jinglian, it sorts out the course of China's economic reform, somewhat academic.

  26. "Derailment: The Chinese-Style Divorce of Wahaha and Danone" A very solid business case book.

  27. "The Great Defeat" In doing business in China, you must see how others have died.

  28. "Gold Collar: The Way to Win in 21st Century Careers" (Personal favorite, had a great impact on my life) The only book by Wei Zhe, and also my personal favorite. Super five-star recommendation. But this book is no longer available for purchase; you can download the e-book from my Weiyun.

  29. "Peter Lynch's Successful Investing" Even non-investors can read it to see how a master evaluates a company's quality.

  30. "My Years with General Motors" A management book recommended by Bill Gates and Peter Drucker, worth reading.

  31. "The Inverted Red Wheel: The Intellectual Journey of Russian Intellectuals" This book was recommended by an elder I respect. I haven't read it yet, but according to him, it's the best book he's read recently. A big tome analyzing the history of the Russian revolution. Revolution is dangerous; readers are advised not to attempt it without adult guidance.

  32. "The Age of Big Data: A Revolution in Life, Work, and Thought" When it comes to big data, the internet immediately splits into two camps: one camp believes big data is awesome but can't explain why, so the other camp mocks it as hype, just a new concept for old ideas. In my opinion, read this book first. Big data is indeed very important. If we are in the internet era now, the big data era is coming soon, and it will completely overturn our production and thinking methods. Recommended to read together with "Out of Control."

  33. "Fooled by Randomness" Everyone should be familiar with "The Black Swan." This is another work by Nassim Nicholas Taleb, recommended by Teacher Huang Ruo. It's the only paper book I brought back after the New Year. I haven't read it yet; I'll write a review in a few days. For now, I'll recommend it.

  34. "On China" This is the recent work of the respectable Henry Kissinger. He is extremely knowledgeable and has personally experienced many major historical moments, so he can compare and analyze China from the dimension of historical time and the spatial dimension of Eastern and Western civilizations, which is more penetrating than simply discussing China on its own or viewing China from a Western perspective.

  35. "The Technium" (Highly recommended) "The Technium" is the name of Kevin Kelly's personal blog, and this book is a collection of his blog posts. Compared to big tomes like "Out of Control," this book is easier to read and covers a wider range of topics, including not only his philosophical thoughts on technology but also innovative ideas about the new economy and business models. After the Spring Festival, I will repost some of his works.

  36. "The Common Sense of Business" (Down-to-earth, highly recommended) Produced by Shen Yin, it must be a masterpiece. I had a paper copy, and later I spent 6 yuan to download an e-book on Duokan, planning to read it again when I have time.

  37. "Political Struggles in China's Reform Era" (Must-read for understanding modern Chinese history) If any friend goes to Hong Kong or Taiwan, you can ask them to bring a copy back. Written by Yang Jisheng. In addition, his "Deng Xiaoping's Era" (same name as the one by Vogel, but Yang's version came first) is also excellent. I read it twice in college. It's a level above "Confrontation" and "Changes." It is said to be much better than Vogel's version, but I haven't read Vogel's, so I won't comment.

  38. "How the Red Sun Rose" Written by Gao Hua. If you understand the Yan'an Rectification, you can understand the Anti-Rightist Movement of 1957 and the Cultural Revolution of 1966. To avoid repeating mistakes made in history, we should understand what happened during that period. The paper version should be out of print; download the e-book online.

  39. "Democracy in America" and "The Old Regime and the Revolution" Works by French thinker Tocqueville. Recently, the latter has been hyped as a bestseller. I read both in college; they are truly good books. I've forgotten some details now, so I plan to read them again.

  40. "The Second Chief" (A novel about officialdom) Reply with the following keywords to categorize and read related professional articles: Sales Supervisor, Second-Tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Stagnation, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Trade Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing, Market Visit and Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-Region Sales, KA, Terminal Merchandising, New Market, Market Operation, Learning, Reading Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Inventory Pressure, Holidays, Distributor Cost Control, Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report.