In 2016, Jing Brand achieved sales revenue of 9.215 billion yuan and paid taxes of 2.501 billion yuan. Among this, Baijiu sales reached 2 billion yuan, and Maopu Tartary Buckwheat Wine sales approached 1.6 billion yuan. Additionally, according to insiders, Jing Brand is planning to acquire a German liqueur factory, and in 2017 the company will definitely pursue internationalization. Jing Brand's Historical Sales and Taxes 2016 marked the beginning of the 13th Five-Year Plan and the tenth year that Jing Brand published its social responsibility report. Over the past decade, Jing Brand has adhered to the philosophy of "Caring for Society, Creating Prosperity Together," consciously integrating social responsibility into its corporate development strategy. Let us explore Jing Brand's development trajectory and find the secret to its enduring success. Exterior of Daye Sports Park, newly built with Jing Brand's investment Health First: Providing Safe and High-Quality Products to Consumers According to the Compendium of Materia Medica, "The best wolfberries for medicinal use are produced in Ningxia." In Zhongning County, Ningxia, rows of wolfberry seedlings stand tall and green under the blue northwest sky, dotted with red berries. This is the location of Jing Brand's wolfberry base. "The specific natural conditions in Zhongning determine the unique quality of the wolfberries," said the person in charge of the wolfberry planting base. "Wolfberries are divided into summer and autumn fruits, and Jing Brand uses the higher-quality summer fruit." Just like the wolfberry base, "Angelica from Min County in Gansu, Chinese yam from Wuzhi in Henan, Cistanche from Hetian in Xinjiang, and cinnamon from Pingnan in Guangxi are all major medicinal herb raw materials for Jing Brand," said the person in charge of Jing Brand's Chinese herbal medicine raw material procurement. These bases are either hidden in remote areas or nestled in high mountains and forests. To find these "treasure lands," they spent decades and traveled over 100,000 kilometers, gradually establishing more than ten medicinal herb planting bases. Five of these bases have passed GAP certification, ensuring direct supply from origin and the authenticity of the raw materials. Drying scene at Jing Brand's wolfberry base Not just medicinal herbs. In the natural caves of the remote Mufu Mountains, a clear spring is hidden deep within. "Sweet springs produce fine wine; good water makes good liquor" is a brewing truth passed down for thousands of years. With pure water, the wine gains its soul. In search of high-quality water sources, as early as 1999, Jing Brand invited geological and water quality experts to conduct water selection. They visited almost every mountain and lake in southeastern Hubei and ultimately chose this location as the brewing water source. Water quality experts confirmed: The spring water from Mufu Mountain is pure and rich in 33 minerals, meeting the standard for natural drinking mineral water. It contains trace elements such as strontium and selenium, which are beneficial to human health and have anti-cancer and detoxifying effects, with an average value of 0.48 mg/L, significantly higher than the national standard of 0.20 mg/L. Why go to such lengths to build bases and find water sources? "High investment in basic raw materials lays a solid foundation for building a century-old enterprise and a century-old brand," said the person in charge of Jing Brand, with conviction. How many checks does a bottle of "small square bottle" go through from the field to the shelf? Jing Brand people gave the answer: It must go through 1,591 processes before reaching the consumer, of which 195 quality standards are higher than national standards. "From the collection and storage of raw materials, to the extraction and blending of active ingredients from medicinal herbs, to the aging and bottling of base wine, these 1,591 standards, combined with Jing Brand's comprehensive quality management and traceability system that covers all aspects, ensure stricter control over lead, manganese, fusel oil, methanol, and other substances, guaranteeing product quality and safety," said the person in charge of Jing Brand. Strict adherence to standards is one of the details of Jing Brand's product strength. Over the years, Jing Brand has been committed to becoming a world-class health food enterprise, always with the mission of "continuously improving consumers' physical fitness and quality of life," and treating the production of safe and high-quality products as its primary responsibility. They use pharmaceutical standards to produce health wine, striving for zero defects in quality. Substandard wine never leaves the factory; unsafe Chinese herbal medicines are never used, not even a gram. They have established a product first-responsibility mechanism to ensure trustworthy quality. The product's first responsible person is accountable for the product for life. They must taste and test their own products before they are launched for consumers. "To scientifically and accurately evaluate the safety and stability of products, the company cooperated with Charles River Laboratories in the United States to conduct safety evaluations on its flagship products, China Jing Wine and Maopu Tartary Buckwheat Wine, laying a solid foundation for the company's entry into the international market," said Liu Yuancai, Jing Brand's Technical Director and Dean of the Research Institute. The laboratory's experimental results have been recognized by the U.S. Food and Drug Administration and can withstand the scrutiny of the world's strictest regulatory organizations. In product innovation, Jing Brand adheres to the "health" concept. Maopu Tartary Buckwheat Wine is the company's first health Baijiu launched in China. This Baijiu selects high-quality tartary buckwheat and uses modern Xiaoqu Baijiu brewing technology. Through fermentation and aging, it retains the nutrients of tartary buckwheat. The unique brewing technology maintains the taste and flavor of traditional Baijiu while ensuring its health connotation, and it has been well received by the market since its launch. Jing Brand's "Celebrating New Year's Day, Welcoming the New Year" employee mountain climbing activity The market is ever-changing, but Jing Brand thrives. In 2016, Jing Brand achieved sales revenue of 9.215 billion yuan and paid taxes of 2.501 billion yuan. From Applied Research to Basic Research Exploring the Sustainable Development Direction of Jing Wine In November 2016, the National Food Industry Intelligent Manufacturing On-site Exchange Meeting was held at Jing Brand. This was a high-level meeting organized by the Ministry of Industry and Information Technology, where 45 food enterprises from across the country gathered to learn about Jing Brand's new processes. Workshops were steaming hot, workers were drenched in sweat, men worked bare-chested, and women were not allowed. This seemed to be an unchanging scene for thousands of years of Chinese wine-making. However, entering Jing Brand's Fenglin Distillery, visitors were full of surprise. The three-story three-dimensional production line ensures that grain never touches the ground. Trucks of grain are lifted to an 18-meter-high conveyor and transported to the soaking workshop. In the Fenglin brewing workshop, workers sit in the monitoring room and click the mouse, and the special pressure cooker on the second floor begins to cook the grain. After cooking, the grain is cooled by an automatic cooling machine and mixed with Qu (fermentation starter), then transported to a constant-temperature and constant-humidity saccharification box. Only one worker is needed to monitor temperature and humidity for eight saccharification boxes. In the fermentation workshop, which previously required the most labor, the two-meter-deep fermentation pits have been replaced by stainless steel hoppers. The saccharified raw materials are fed into the hoppers and then transported by forklift to the first-floor constant-temperature fermentation workshop. Most notably, a group of robots are busy waving their arms in the workshop. In the distillation area of Workshop 4 at Fenglin Distillery, 12 robots are lined up, each responsible for two steaming retorts. These robots replace the previous manual method of shoveling grains, marking a step toward intelligent production processes. The aroma of the wine remains rich, but the thousand-year-old brewing tradition has been quietly revolutionized by Jing Brand's technological innovation. The changes brought by technological innovation are gratifying. Jing Brand's grain-to-wine yield increased by 5%, and annual grain consumption decreased by 10%. Entering Jing Brand's digital extraction workshop for Chinese medicine, workers in the monitoring room click the mouse, and large stainless steel extraction tanks extract the essence of various Chinese herbal medicines. Extraction, separation, purification... a series of modern pharmaceutical processes maximize the retention of active ingredients while removing ineffective components and impurities. "Digital extraction technology has upgraded the quality of Jing Wine," said Liu Yuancai. "Jing Brand quantitatively controls the beneficial components in each raw material, making the formulation more scientific and precise, and ensuring that the quality of every bottle of Jing Wine is more stable and excellent." Technological innovation is endless. To find sustainable momentum for corporate innovation, in October 2016, the Jing Brand Research Institute was officially established. This is a basic and applied technology research institution for health wine, Baijiu, and biomedicine, designed and built to the standards of world-class similar R&D laboratories, with a total investment of 380 million yuan. The institute focuses on the modernization of Chinese medicine and the refinement and intelligence of brewing, equipped with five professional research laboratories: Chinese medicine formula, safety and pharmacology, product stability, healthy drinking, and pharmaceutical chemistry. It has established pilot and technology transfer laboratories closely integrated with production units, including five pilot workshops for modern extraction and separation of Chinese medicine, health wine, brewing technology, microbial expansion culture, and solid health food, forming a complete R&D and application technology system. "If previously Jing Brand focused more on integrated innovation, the establishment of the Jing Brand Research Institute marks a greater emphasis on original innovation in the future," said Liu Yuancai. "The Jing Brand Research Institute will provide a continuous source of technological power for Jing Brand's ongoing upgrades." Hard work pays off. In December 2016, Jing Brand's "Key Technology and Industrialization of Modern Manufacturing of Health Wine" won the First Prize of Hubei Province Science and Technology Progress Award. To date, the company has completed over 100 process development and improvement projects and successfully developed more than 30 new products. It has undertaken key projects such as the National "863 Plan," the "Twelfth Five-Year Plan" Support Program of the Ministry of Science and Technology, and the "National Agricultural Science and Technology Achievement Transformation Fund," obtaining more than 30 authorized invention patents and 10 utility model patents. A single flower does not make spring; a hundred flowers bloom in the garden. Jing Brand says that the technological achievements it has created are not for its own exclusive use but for the entire industry to share. In 2016, a total of 62,578 people from across the country visited the Fenglin Distillery. Now, driven by Jing Brand, a number of peers have begun to adopt mechanized production lines, promoting the overall improvement of the industry's development level. Cultivating "Craftsman Spirit" for Employees and Enterprise to Grow Together Can a nose identify counterfeit wine? Do you believe it? Tong Guoqiang joined Jing Brand in 1999 and was appointed as the director of the blending workshop in 2002, serving for seven years. In 2009, Tong Guoqiang resolutely gave up his middle management position, resigned as the director of the blending workshop, and became an ordinary technical employee. His friends angrily scolded him, "You've got water in your brain!" Tong Guoqiang smiled and said, "There is a position there that needs me more." After entering the technology center, Tong Guoqiang spent every weekend in the laboratory practicing wine tasting skills, arriving at 8 a.m. and practicing until 6 p.m. When he got home, he felt dizzy, as if half-drunk. After long-term "soaking" in wine glasses, Tong Guoqiang developed an extraordinary skill of "never forgetting a scent." In the 2010 "Second National Baijiu Tasting Professional Skills Competition Finals," he advanced through the rounds, standing out from 205 contestants nationwide, becoming the only contestant from Hubei Province to make it into the top 20. He was awarded the honorary title of "National Technical Expert in the Wine Industry" and also obtained the qualification of "National-Level Baijiu Judge." Once, a friend who owned a specialty store suspected that a new batch of wine was counterfeit and asked Tong Guoqiang to help identify it. After the wine was served, Tong Guoqiang took a slight sniff and was certain it was fake. The store owner sent the goods to the Quality Supervision Bureau, which quickly confirmed Tong Guoqiang's judgment. From then on, Tong Guoqiang's nose could detect counterfeit wine, becoming a well-known "secret" at Jing Brand. Through hard work and research, Tong Guoqiang also obtained the titles of "National First-Class Wine Taster" and "First-Class Blender," and was awarded the title of "Jingchu Craftsman" among the first batch in Hubei Province. Tong Guoqiang is a representative of Jing Brand's cultivation of the craftsman spirit and a representative of employees growing together with the enterprise. "Carry forward the craftsman spirit, focus on your own job, be down-to-earth, and strive to do everything to the extreme," said the person in charge of Jing Brand. "This is a culture advocated by the enterprise." After more than 60 years of entrepreneurship, the craftsman spirit has permeated every corner of Jing Brand's entrepreneurship, not only cultivating a large number of craftsmen like Tong Guoqiang who strive for excellence for society but also achieving remarkable results. Commissioned by Jing Brand, a well-known psychological counseling institution in Beijing once conducted a psychological assessment of Jing Brand employees. The results amazed the consulting company—among the more than 3,000 enterprises assessed nationwide, Jing Brand's indicators were all higher than the national average. Among them, psychological state and psychological support indicators were the highest. "Being a member of Jing Brand, I feel very lucky!" This is the voice of Jing Brand employees. Where does Jing Brand's appeal come from? "Treat human capital as the most unique and precious wealth of the enterprise, always adhere to a people-oriented approach, let employees have dignity, happiness, and a sense of gain, and strive to achieve common development of employees and the company," said Wu Yongcheng, Jing Brand's Management Director. At Jing Brand, employee benefits are as follows:

  • Non-local employees who settle in Huangshi can receive a subsidy of 50,000 to 70,000 yuan, and can also be provided with a loan of up to 180,000 yuan. Single employees can be provided with free employee apartments.
  • Employees with serious illnesses can receive large-scale assistance. On top of medical expense reimbursement, family caregiver subsidies are provided. If an employee's direct relatives suffer from serious illnesses, assistance is also provided based on specific circumstances.
  • All vegetables in the company cafeteria come from organic vegetable bases with strict quality standards. The origin of all raw materials and the feed for poultry can be traced back to the source.
  • In addition to regular shuttle buses for commuting, the company has built an internal free "carpooling" platform, which is well received by employees.
  • All employees can enjoy 7 days of travel leave per year and a free travel opportunity every two years.
  • The company explicitly requires adherence to the principle of inclusive growth, with compensation tilted toward grassroots employees. Currently, the average monthly salary of grassroots employees is 4,500 yuan, higher than the local average wage level. The comprehensive welfare system allows employees to "not spend money on food, clothing, housing, and transportation, and not worry about birth, aging, illness, and death." Many common social problems such as difficulty in buying a house, seeing a doctor, commuting, and food safety issues have been relatively well resolved within the company. "On this basis, the company strives to create a good learning environment for employees, smooth promotion channels, and enable employees to better realize their self-worth here," said Wu Yongcheng. The company innovates human resource management methods, improving the selection, cultivation, use, and retention of talent in recruitment process design, personalized professional training, promotion channel improvement, and positive corporate culture construction. At the same time, the company tailors personal career development plans for each employee, establishes a training course system covering 39 major categories and 204 subcategories, and an online training sharing platform. It also co-hosts MBA core course training classes with prestigious universities such as Wuhan University and Huazhong University of Science and Technology to cultivate management personnel and key employees. It has cultivated more than 100 internal lecturers and developed nearly 100 courses, covering professional knowledge in various positions and employees' psychology and quality, effectively improving the professional competence and professionalism of all employees. Learn professionalism, but also improve ideological quality. Adhering to the standard of "both ability and integrity," ideological and moral education activities such as "Jing Brand Moral Lecture Hall" are widely carried out in the company to fully improve the ideological and moral quality of employees. Passionate about Public Welfare: Turning Great Love into Concrete Actions In June 2016, Hubei was hit by torrential rain and severe flooding. Huangshi was in danger, and Daye was in danger. "At critical moments, party members step up!" During the flood relief efforts, Jing Brand's Administrative Director Yu Dunwen led a flood prevention突击队 (assault team) of 30 party members to the front line. "When reinforcing the protective embankment, we encountered heavy rain, but the assault team insisted on working in the rain until the acceptance inspection passed before withdrawing," said Yu Dunwen. "When our hometown is in trouble, Jing Brand people will never stand by." After the once-in-a-century flood disaster, the company immediately donated 6 million yuan through the Hubei Provincial Charity Federation to the disaster areas in Hubei, Anhui, and Jiangxi for post-disaster reconstruction. The love of Jing Brand people is not limited to this. Jing Brand people believe that the growth of an enterprise cannot be separated from the nourishment of society. Using part of the wealth created by the enterprise for charitable causes such as the Hope Project, poverty alleviation, and giving back to the hometown is an important manifestation of realizing self-worth. To this end, the company turns its love into concrete actions. Walking along Yinjia Lake in Daye City, the newly completed Daye Sports Park has comprehensive gymnasiums, heated swimming pools, basketball courts, tennis courts, and other venues. This sports park, which is second to none among county-level cities in the province, was built with 100 million yuan provided free of charge by Jing Brand for the main project construction. In 2016, the company also invested 175 million yuan to donate the construction of Huangshi Ke'er Mountain and Baima Mountain Park. After completion, it was directly handed over to the local government for management, with the explicit requirement that it be provided free of charge to citizens. Water is the source of life. To give back to the hometown, the company invested 700 million yuan to build a water diversion project for the benefit of the people, bringing clean drinking water from Wangying Reservoir in Yangxin County to urban and rural residents of Daye and Yangxin County. The project is 90 kilometers long, and the main project has been completed. It is expected to be fully completed in May 2017, and will meet the water needs of more than 1 million people in Daye and Yangxin. Giving back to society, education first. Since the establishment of the first "Jing Brand Sunshine Class" at Huanggang Middle School in Hubei in 2004, Jing Brand has established 326 "Jing Brand Sunshine Classes" in 78 high schools across 31 provinces, municipalities, and autonomous regions nationwide, benefiting 16,300 students, with a cumulative investment of nearly 140 million yuan over 12 years. In 2016, a total of 1,750 Jing Brand "Sunshine Class" students took the national college entrance examination, and 1,685 were admitted to national regular undergraduate programs, with an undergraduate admission rate of 96.29%. To create a positive atmosphere of respecting teachers and valuing education in society, the company invested 10 million yuan to establish the "Jing Brand Daye Education Development Fund," mainly used to reward outstanding teachers and educators who have achieved remarkable results in education and teaching management. Targeted poverty alleviation, leaving no one behind. To support rural construction in ethnic minority poverty-stricken areas, the company decided to invest 100 million yuan for the construction of poor rural areas in Hechi City and Luocheng Mulao Autonomous County in Guangxi Province. In 2016, it donated 61 million yuan to the Hechi City finance department, mainly for road construction in all poor villages in 8 poor counties (districts) of Hechi City. According to incomplete statistics, in 2016, Jing Brand's investment in public welfare and charity reached 298 million yuan, with a cumulative total donation of 700 million yuan over the years. Upright and Clean: Committed to the Marathon "Track" Entering Jing Brand's office building, on one side are the nine characters of corporate culture: "Uphold Integrity, Be Responsible, Sustainable," and on the other side are the 24-character socialist core values. "Not only do we memorize them, but every word and action of the enterprise and employees must conform to these requirements," said the person in charge of Jing Brand. "No accepting kickbacks, no borrowing money from partners without permission, no inviting colleagues to gamble..." Opening the "Jing Brand Employee Integrity Standards and Management System," the requirements are strict and detailed. "This year, an old employee borrowed money from a distributor without an IOU. After being reported and verified, the company dealt with it," said Wang Nanbo, Vice President of Jing Brand. "The system is not just on paper; every case found is dealt with." The company stipulates that for superiors' weddings or funerals, subordinates' gifts must not exceed 100 yuan. A young middle-level manager got married, and colleagues voluntarily gave 200 yuan red envelopes. The middle-level manager immediately returned the excess. Family members said, "It's only 100 yuan more, returning it is troublesome, and others won't know." He said, "Party members must take the lead in implementing the system and cannot take the lead in breaking it." Not only does Jing Brand require employees to uphold integrity, but it also requires cooperative distributors to do the same. "Pay taxes according to law, actively assume social responsibility, support charitable causes, donate to social welfare, love the country and family..." Opening the "Jing Brand Co., Ltd. and Partners Civilization and Integrity Cooperation Treaty," the requirements for distributors' morality, conduct, and other "soft power" occupy a large portion. "This year, due to violations of company regulations, we dismissed 4 regional directors and terminated contracts with several distributors," said Wang Nanbo. Whether internally or externally, Jing Brand demands "integrity" in all aspects. GDP goes up, but smog comes, and pollution comes too. The awkward reality is that corporate responsibility cannot be shirked. Jing Brand has specially established a "Circular Economy Business Department." It fully funded the construction of a factory in Fenglin Town, Yangxin County, responsible for the harmless treatment of all company waste. From production waste such as wastewater, waste gas, waste packaging, coal ash, coal slag, medicinal residue, glass bottle residue, and pallets, to every piece of paper or waste battery in office or logistics, the company has a unique recycling system. Currently, through finding partners or self-processing, coal slag is sent to blast furnaces to become cement; waste packaging materials are recycled and reprocessed into new packaging materials; environmental sludge and medicinal residue are fermented into organic fertilizer; distiller's grains have become the most sought-after feed; wastewater is treated into reclaimed water for irrigation of flowers and plants... The company plans that by 2020, non-fossil energy and renewable energy will account for 20% of total energy, higher than the national target, and renewable energy (photovoltaic and biogas) power generation will account for 30% of total electricity consumption. The market economy is ever-changing. Every day, a large number of enterprises are born, and a large number close down. Jing Brand's goal is clear: to build a century-old enterprise and a century-old brand. In recent years, some enterprises have developed at an extraordinary pace, with astonishing scale expansion, but Jing Brand remains calm and unhurried. They believe that market competition is like a sports competition. A 100-meter sprint may win more flowers and applause, but a marathon tests one's determination and perseverance. Only by recognizing the track, aiming at the goal, and making steady progress step by step can one laugh last. Actively adapting to the new normal of the economy, Jing Brand follows the development principle of "healthy, steady, and sustainable," bringing the enterprise back to a rational track. It does not blindly pursue quantity growth, does not pursue excessive profits, does not over-packaging, creates healthy marketing relationships, insists on steady progress, and establishes a good interactive relationship between the enterprise and the market. Social Honors ● June 2016: Jing Brand's "Health Wine Intelligent Manufacturing Project" was included in the 2016 National Intelligent Manufacturing Pilot Demonstration Project list. ● May 2016: Jing Brand was awarded the title of "2016 China Food Industry Intelligent Manufacturing Pilot Demonstration Enterprise." ● April 2016: Jing Brand's "Key Technology Research on Quality Control of Health Wine" project won the "2015 China Alcoholic Drinks Association Science and Technology Award First Prize." ● January 2016: The project "New Technology for Quality Control of Traditional Chinese Medicine Based on Active Ingredients and Its Application in Medicinal Materials and Safflower Injection" completed with Jing Brand's participation won the Second Prize of the National Science and Technology Progress Award. ● November 2015: Jing Brand was again awarded the honorary title of "National AAAA Standardization Good Behavior Enterprise." ● June 2015: China Light Industry Federation awarded Jing Brand the title of "China Light Industry Top 100 Enterprises." ● February 2015: At the National Spiritual Civilization Construction Commendation and Lei Feng Volunteer Service Conference held in Beijing, Jing Brand was awarded the honorary title of "Fourth National Civilized Unit" by the Central Civilization Commission. ● August 2014: In the selection organized by the All-China Federation of Industry and Commerce, Jing Brand was listed among the "2014 China Private Enterprise Manufacturing 500 Strong," ranking 398th. ● July 2014: Approved by the Ministry of Industry and Information Technology, Jing Brand's experience in implementing the performance excellence model was rated as the "2014 Industrial Enterprise Quality Benchmark." ● June 2014: In the "2013 China Light Industry Top 100 Enterprises" selection, Jing Brand ranked 95th. ● April 2014: Jing Brand was awarded the "Hubei Province Yangtze River Quality Award." In this selection, only four enterprises in the province were awarded, and Jing Brand was the only private enterprise and the only enterprise from Huangshi City to receive the award. ● April 2013: Forbes China released the 2013 China Charity List, with Jing Brand ranking 30th with annual donations of 49.1 million yuan. ● April 2013: The 2012 Hubei Province National Tax Top 10 Taxpayers list was announced, with Jing Brand ranking among the top, entering this honor for three consecutive years, leading China's health wine industry and Hubei private enterprises. ● March 2013: In the selection organized by the All-China Federation of Industry and Commerce, Jing Brand was successfully selected for the "2012 China Private Enterprise Manufacturing 500 Strong" and the "Hubei Province Private Enterprise 100 Strong." ● February 2013: In the selection organized by the Ministry of Industry and Information Technology, Jing Brand was awarded the title of "Industrial Brand Cultivation Demonstration Enterprise." ● December 2012: In the selection organized by five associations and groups including the Consumer Protection Foundation and the Environmental Journalists Association, Jing Brand was awarded the title of "2012 China Social Responsibility Outstanding Enterprise." ● September 2012: In the selection organized by the China Light Industry Federation, Jing Brand was awarded the title of "2012 National Light Industry Informatization and Industrialization Deep Integration Demonstration Enterprise." ● June 2012: In the selection organized by the Light Industry Federation, Jing Brand was awarded the title of "China Light Industry Top 10 Enterprises in the Alcoholic Beverage Industry." ● November 2011: Jing Brand was awarded the honorary title of "1981-2011 China Food Industry Outstanding Contribution Enterprise" by the China Food Industry Association. ● September 2011: Jing Brand's "Optimization of Extraction Process and Process Control Technology for Chinese Medicine Health Wine Raw Materials" won the First Prize of the "China Food Industry Association Science and Technology Award" for 2009-2010. ● May 2011: In the selection organized by the China Light Industry Association and the China Alcoholic Drinks Industry Association, Jing Brand was awarded the title of "2010 China Light Industry Top 10 Enterprises in the Alcoholic Beverage Industry." -END- Click the image to read directly The most professional and practical knowledge base in the FMCG industry 【 Reply with the yellow number in the background to view the corresponding keyword content 】 | 001 Excellent article selection | 002 Distributor market operations | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new salespeople | 015 Internet, brand | 016 Distributor B2B transformation |