Salespeople just need to identify the sales opportunity, analyze the customer's psychology, and quickly apply one of the following techniques! Believe that there will always be a result!
Direct Request Method: Example: Boss Li, since you like it so much, let's order a set!
Alternative Choice Method: Change "Do you want it or not?" to "Do you want A or B?" Example: Boss Li, do you want one set or two sets?
Benefit Summary Method: Summarize the benefits of closing the deal and rank the customer's concerns: "price," "gross margin," "differentiation."
Discount Closing Method: A. Make the customer feel special, that the policy is only for him. B. Show that your authority is limited and you need to apply. C. Remember not to give discounts casually.
Pre-framing Method: Boss Li, our company mainly sells products to customers who can afford them. Someone with your business acumen can definitely take one or two sets!
Provocation Method: There is a boss named XX who dares to sell our product, and he sells XX pieces per month, earning XX money each month.
Social Proof Method: "Boss, you have good taste. The drink you're holding is currently our best seller. Bosses on XX Street all sell this. We sell XX pieces per month, and consumer feedback is XX."
Scarcity Method: A. Limited quantity B. Limited time C. Limited service D. Limited price.
Loss Aversion Method (Implying Risk): Boss Li, our product has an XX label. If you sell products without this label, there may be quality issues, and consumer complaints will be troublesome.
Step-by-Step Pressure Method (When Customer Hesitates): Affirm → then press: "I'm curious, what are you considering? Are you doubting our after-sales service?" → "No!" → "Is it because I'm not handsome enough or lack integrity?"
Assisted Closing Method: Many customers, even if willing to buy, don't like to place orders quickly. So we act as consultants to help them choose.
Comparison Method: Compare pros and cons of competitor products and our products (customers are not stupid; just respond correctly).
Small Point Closing Method: If a set doesn't work, try half a set; if half a set doesn't work, try one piece; if one piece doesn't work, put a few bottles in the freezer.
Play Hard to Get Method: When the customer wants to order but is dragging, pretend to pack up and leave.
Apprentice Method: "I'm sure this product can bring you many benefits, but I'm not smart and have poor eloquence, so I can't explain clearly. Can you help me by telling me what I'm doing wrong so I can improve?"
Approval Closing Method (Assumed Closing): Like the meat seller at the market: as soon as you ask the price, she quickly cuts the meat or makes a cutting gesture, even weighing it.
Order Form Method: Use the order book well; when the customer is hesitating, have the order written and ask him to sign to confirm.
Trial Method: Give him stock to sell for a week, but require vivid display and freezer display. Let him trial for a week. After a week, if it works, cooperate normally.
Special Treatment Method: "Boss Li, you are our big customer, so..."
Storytelling Method: "Boss Li, I understand your thoughts. If I were you, I'd worry too. Last year, there was a customer, Boss Zhang, who had the same situation..."
Source: Same Marketing
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