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FMCG Distributors: Twenty Tips on How to Effectively Use Equity Incentive Mechanisms!
In 12 years of FMCG service work, I have seen too many distributors encounter equity cooperation problems, commonly in a 'gather and scatter' pattern—at the company's founding, partners handle relationships with emotion and loyalty, with systems and equity either undefined or vague. Once the business reaches a certain scale, they start 'arguing over contributions, quarreling over spoils, and forming factions,' leading to internal strife or the scattering of members like heroes of Mount Liang. This is the so-called 'buddy-style partnership, enemy-style dissolution.' In business, when dividing equity, the entry mechanism is important, but the exit mechanism is even more so!
阿U哥Six Insights from a Veteran Salesperson on Developing New Outlets
First, be firm in your purpose for entering the store. If you leave just because the owner says 'it doesn't sell' or 'it's hard to sell,' you won't cover many stores in a day. You should understand that as long as the owner doesn't kick you out, keep pushing until he places an order: if a full set doesn't work, try half a set; if half a set doesn't work, try one piece; if one piece doesn't work, try half a piece for the freezer; if that doesn't work, consider a moderate credit sale based on the customer's creditworthiness, and agree on payment terms and timing. Second, pay attention to your appearance before entering the store: your image gives character to the product; your clean and tidy clothing gives a capable impression, and a steady image suggests the product is not bad either.
阿U哥20 On-the-Spot Closing Techniques for Salespeople
Salespeople can close deals by identifying sales opportunities, analyzing customer psychology, and quickly applying one of the following techniques. Direct request, alternative choice, benefit summary, and other methods are covered.
阿U哥Three Offensive Strategies for Regional Markets
When attacking a regional market, the direct pressure is the squeeze from numerous competitors. Without core competitiveness and innovative thinking, a company will either fail to grow or go bankrupt. To achieve different results, start with different approaches. There are three strategies for regional markets: flanking attack, direct attack, and local attack.
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