Precise Planning divides the 100 marketing elements that influence the sales growth of food company products into five major parts: 1. Market Research; 2. Brand Planning; 3. Market Planning; 4. Creative Design; 5. Sales Planning. Together, these five parts form a complete integrated marketing planning system specifically for the food industry.

Part One: Market Research

  1. Industry market conditions; 2. Category competitive landscape; 3. Market capacity; 4. Market prospects; 5. Potential consumer needs; 6. Consumption purpose; 7. Consumer psychology; 8. Purchase channels; 9. Purchase decision process; 10. Dealer acceptance; 11. Competitor marketing strategies; 12. Competitor market position; 13. Competitor sales performance; 14. Competitor marketing dynamics; 15. Competitor strengths and weaknesses; 16. Market opportunities for this product.

Part Two: Brand Planning 17. Brand name; 18. Target consumer group; 19. Brand positioning; 20. Brand positioning (occupying a position); 21. Brand barriers; 22. Brand visualization; 23. Brand benefit points; 24. Brand slogan; 25. Brand personality and tone; 26. Brand goals; 27. Brand extension; 28. Sub-brands; 29. Brand integration; 30. Brand architecture; 31. Brand identity; 32. Brand manual; 33. Brand communication; 34. Brand establishment; 35. Brand enhancement; 36. Brand monitoring; 37. Brand maintenance; 38. Brand evaluation.

Part Three: Market Planning 39. Product line planning; 40. Product categories; 41. Target market; 42. Product positioning; 43. Product appeal points; 44. Product form; 45. Product specifications; 46. Product taste; 47. Product packaging; 48. Price positioning; 49. Product promotion strategy; 50. Model market; 51. Key markets; 52. Star product development; 53. Product communication strategy; 54. Advertising media; 55. Advertising regions; 56. Advertising locations; 57. Promotion budget; 58. Integrated promotion; 59. Communication effect evaluation.

Part Four: Creative Design 60. Company brand logo design; 61. Corporate VIS design; 62. Product brand logo design; 63. Brand cartoon character design; 64. Packaging design strategy; 65. Packaging design creativity; 66. Packaging forms; 67. Packaging specifications; 68. Packaging main color; 69. Packaging materials; 70. Packaging differentiation; 71. Packaging visual impact; 72. TV commercial creativity and production; 73. Print advertising main visual design; 74. Design of promotional materials for sales terminals (posters, leaflets, X-stands, POP hanging flags, product four-fold brochures, promotion tables, promotion staff clothing, shelves, display cabinets, stack displays, etc.); 75. Specialty store design; 76. Product recruitment brochure design; 77. Corporate website design; 78. E-commerce sales page design.

Part Five: Sales Planning 79. Sales goals; 80. Sales strategies; 81. Channel models; 82. Core sales channels; 83. Product recruitment policies; 84. Recruitment process; 85. Recruitment media; 86. Dealer selection; 87. Support for dealers; 88. Branding of sales terminals; 89. Terminal selection; 90. Terminal display; 91. Terminal sales guidance; 92. Terminal inventory management; 93. Terminal display; 94. Terminal promotions; 95. Marketing center organizational structure; 96. Sales management system; 97. Sales position functions; 98. Sales task breakdown; 99. Sales team management; 100. Sales team training.

To become a leading brand, you must win competitive advantages at every key point of marketing planning.

For a small or medium-sized food company, or a food company that has recently entered the industry, it is very difficult to think through and execute all 100 marketing elements that influence the sales growth of food company products. However, the competitive pressure from well-known domestic food companies and strong foreign food brands, as well as the belief in achieving rapid development or survival pressure, forces food company executives to pursue professional marketing planning. To escape the increasingly fierce competitive pressure and jump out of the marketing dilemma, food companies must win competitive advantages in each of the above 100 marketing elements of market planning, so that they can gradually become leading brands in local, regional, or national markets in their areas of expertise.

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