NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 80 of 125
Retail Link Unveils 'A New Way of Life for a Million Small Stores': One-Click Access to Alibaba's Economy
On April 28, Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, officially announced a digital assistance plan for six million small stores. He also shared his thoughts on small store businesses, Alibaba Retail Link's support for small stores during the pandemic, and the core advantages of empowering six million retail small stores. As an industry media, New Distribution had the privilege of participating in the press conference; the following content is organized based on the on-site proceedings.
新经销刘少德Yonghui Surpasses Walmart, Set for a Billion-Yuan Showdown with RT-Mart
Before the May Day holiday, Yonghui Superstores finally released its long-awaited 2019 annual report. As one of the leading players in China's supermarket industry, Yonghui's performance has always attracted industry attention. The impact of the pandemic and the surge in fresh food formats have also made investors curious about the next steps in the fresh food retail track. This report not only explains Yonghui's development over the past year but also provides insights into the overall development of the fresh food industry. After reading the report and combining it with the 2019 annual report of another industry leader, Sun Art Retail (RT-Mart), several basic conclusions can be drawn.
房煜Convenience Stores: Ultimately a Mom-and-Pop Business
Speed and 'algorithms' are the core strategy of Bianlifeng. Its ultimate goal is to build a convenience store system driven by big data and algorithms, minimizing human involvement. It sounds like another myth created by the internet's 'golden touch,' but who knows how long it can last?
刘戈City Manager in a First-Tier City: Beyond Execution, Think Deeper and More Thoroughly About Promotions!
It's raining today, and foot traffic in the store is sparse. In the quiet personal care section, there are more promoters than shoppers. Old Wang, with a worried look, has already paced back and forth several times from the main shelf to the floor display in the main aisle... "Manager Wang, I don't know why, but this promotion mechanism used to sell over 200 bottles a day, and now it's less than half. Is it getting tired?" asked A Ling, a star promoter who has worked at this supermarket for seven years. "A Ling, your observation is correct! The business environment has changed, and customers' shopping habits are also changing. If our promotion mechanisms and strategies don't change, we're dead."
许翔 Ryan XuA Practitioner's Deep Review: The Essence, Inherent Problems, and Future Possibilities of Community Group Buying
Like other trends, community group buying started in 2018 and gradually faded after a year and a half, leaving only a few leading companies quietly cultivating and merging. However, the outbreak of the pandemic has brought this business model, which combines fresh produce, home delivery, and private domain traffic, back into the spotlight. For players forced into the game, what kind of market is community group buying now? What possibilities and new opportunities lie ahead? Recently, in a sharing session for members of Langchao New Consumption, Xing Yunfei, who entered the community group buying industry in 2017 and held senior positions at several well-known platforms, deeply reviewed the current landscape, models, inherent problems, and future directions of community group buying.
邢云飞Discounts and Price Cuts No Longer Work: How Can Food Promotions Win Hearts?
The pandemic has shifted daily life online, making e-commerce and digital strategies crucial for food brands. However, online promotions require more than just price cuts; they must engage consumers' hearts and minds. This article analyzes innovative online promotion tactics, using Telunsu's QR code campaign as a case study, and discusses how to win and retain customers through personalization, emotional connection, and private traffic.
FBIFKuaishou Live Streaming: A Practical Guide for Merchants to Sell Goods
This article provides a comprehensive guide for merchants on how to sell products via Kuaishou live streaming, covering team setup, operational strategies, finding带货 anchors, and the current state of the Kuaishou e-commerce ecosystem. It emphasizes the importance of live streaming over content creation for sales, and highlights the effectiveness of '打榜' (ranking battles) as a key traffic acquisition method.
Keny伟After 8,000+ Livestreams, 7 Formulas for Explosive Sales
Livestreaming is one of the most controversial tracks today. On one hand, it has become a vital tool for many companies to survive the pandemic, and with Luo Yonghao's entry, the field is booming. On the other hand, some marketers criticize it, saying only incompetent marketing departments rely on livestream selling, and that it doesn't build brand equity. But livestreaming is not just about selling; it's also marketing. Using Luo Yonghao's first livestream on April 1 as an example, the article explores the three key elements of viral products (people, goods, and place), common misconceptions, and provides seven formulas for success.
见实Wahaha Brand Social E-commerce 'Hadodo' Accused of False Advertising and Suspected Pyramid Scheme; Company Responds: 'Dealer Behavior Unrelated to Us'
Wahaha's e-commerce arm has been led astray by its dealers. After publicly criticizing Jack Ma's e-commerce model, Wahaha has nonetheless ventured deep into e-commerce. Its partner, Hadodo, which markets itself as 'Wahaha Brand Social E-commerce,' is now accused of false advertising and suspected pyramid scheme activities. Wahaha claims Hadodo is merely a national distributor with no equity or management ties, while Hadodo denies all allegations, attributing any improper conduct to individual dealers.
左尔Can Alibaba and JD.com Solve the Long-standing 'Milk Dumping' Problem?
On both sides of the market, supply and demand have always maintained a 'fragile balance.' When the COVID-19 pandemic hit, the impact on the economy became increasingly significant, and the fragile balance was further disrupted. Following the milk dumping illustration in middle school history textbooks, we have witnessed a repeat of the 'milk dumping' event. Recently, dairy farmers in Wisconsin, USA, were forced to dump hundreds of thousands of gallons of milk due to a sharp drop in demand caused by the pandemic, sparking market discussion again. Although such a scene is absurd, under the pandemic, oversupply and insufficient demand have amplified the contradictions on both sides of the market.
财经新媒体Wahaha to Build Four E-commerce Platforms: What Is Zong Qinghou's Big Move?
On the evening of April 17, Wahaha Group Chairman Zong Qinghou announced plans to enter e-commerce by building four platforms, including health products, food and beverages, cross-border, and Habao Amusement Park. He emphasized that he is not against e-commerce but opposes burning money and selling counterfeit goods, and he aims to integrate online and offline channels to drive digital transformation.
周淳淳The Two-Dimensional Model of Community Group Buying
The most important knowledge system I studied in 2018—the business dimension—can explain many innovative retail e-commerce business models, including the currently popular community group buying. Since the second half of 2018, community group buying has attracted over 3 billion yuan in capital, with top-tier institutions like Sequoia, Hillhouse, IDG, GGV, and Today Capital placing bets. To fully understand the impact of community group buying on the future of retail e-commerce, let's first review the main content of the 'business dimension'...
我是庄帅Community Group Buying: A Major Shakeout on One Side, Unconventional Players Entering on the Other
Community group buying is based on trust in the group leader, a trust that carries warmth. As the industry undergoes a major reshuffle, unconventional players such as restaurants and supply chain companies are entering the scene, leveraging their unique advantages.
田巧云May Day Promotional Season: Is It Just About Setting Up Displays and Offering Discounts?
Many people's most direct impression of retail stores is promotions, which often follow a uniform pattern focused mainly on price—lower prices lead to higher sales. Other aspects are handled by routine and copying experience, with little detailed consideration of execution, especially by distributors, who rarely evaluate the return on investment or long-term effects. This article discusses how to run effective promotional activities.
海游After Over a Decade in FMCG Sales, It's Time to Shift from Channels to Scenarios!
When it comes to channels, many practitioners first think of traditional ones like hypermarkets, community supermarkets, and grocery stores, which have dominated the market for years. Recently, online channels such as community group buying, O2O delivery platforms, e-commerce, and livestream selling have emerged, but their sales share is limited, and frontline salespeople often find them hard to reach or influence. However, this doesn't mean frontline business is confined to traditional channels; instead, we should adopt a scenario-based mindset to discover new opportunities. By understanding that behind every channel lies a consumption scenario, salespeople can identify new scenarios, match them with appropriate products, and create incremental growth.
潘利华FMCG Manufacturers, It's Time to Embrace Home Delivery E-commerce!
Home delivery e-commerce has become an unstoppable trend after the pandemic. According to a survey by the China Chain Store & Franchise Association, home delivery business for offline retailers grew 80%-200% during the outbreak, with some seeing online sales triple year-on-year. Walmart reported a 4.4x increase in O2O sales and a 15.2x surge in orders via its mini-program. As consumers shift from forced to habitual online shopping, FMCG brands must seize this opportunity early.
袁来The So-Called 'Revenge Spending' Is Just Another 'Pep Talk' Pie in the Sky
The article argues that the widely discussed 'revenge spending' after the pandemic is largely a myth, as most consumption is either time-sensitive, delayed, simplified, or shifted, and overall consumer confidence and purchasing power will decline. It advises businesses to avoid risky ventures and instead adopt a cautious, 'active pessimist' approach to navigate the changing market.
苗庆显Imported Red Bull Appears in Beijing, Thailand's T.C. Pharma 'Plan B' Takes Shape
Imported Red Bull has landed in Beijing, but its future is uncertain. On April 8, Beijing Business Today reporters found that Thailand's T.C. Pharma's imported Red Bull Vitamin Flavored Beverage (hereafter 'Thailand Imported Red Bull') appeared in Beijing supermarkets. Previously, due to the unresolved dispute between T.C. Pharma and Hua Bin Group over Red Bull Vitamin, and the poor consumer acceptance of Red Bull Anji due to taste issues, T.C. Pharma established a branch in Beijing to operate imported products, which the industry calls 'Plan B'. The appearance of Thailand Imported Red Bull in Beijing marks the concrete implementation of this plan.
李振兴Too Late to Misunderstand Fresh Food Home Delivery
During the COVID-19 pandemic, fresh food home delivery demand surged, prompting retailers like Fresh Legend and Rainbow to rapidly develop their own delivery services. The article analyzes whether this demand will persist, the challenges of supply chain and logistics, and the trend of retailers building self-operated delivery systems over third-party platforms.
房煜After the Pandemic, Where Will Community Group Buying Go?
At the start of 2020, affected by the pandemic, people's activity radius across the country was greatly reduced. Many retail enterprises suffered heavy losses, but the pandemic also forced businesses to adjust and evolve, with more physical retailers and even brands beginning to try community group buying. This model has gained user base and may change consumers' future fresh food purchasing habits.
New DistributionCity Manager in a First-Tier City: Can We Make Up for Sales Lost to the Pandemic in Q2?
From the office balcony, the traffic on the main road below has returned to its usual congestion, but foot traffic in stores remains sluggish. After a conference call, Lao Wang is worried, as the provincial manager insists that headquarters requires making up for lost sales in the next two months. He resolves to fight competitors for sales, no matter how difficult.
许翔 Ryan XuLuo Yonghao Sells 'Nuts' Again in Livestream?! What Does This Have to Do with the Food Industry?
On April 1 at 8 PM, Luo Yonghao made his debut in livestream e-commerce. After announcing his livestream sales, netizens were abuzz: what was Old Luo up to this time? On March 31, he announced his first official product: the Xiaomi Mi 10 phone. But when viewers tuned in expecting to see him sell Xiaomi, they saw... Old Luo selling nuts again! (April Fool's joke, albeit late.) Don't worry, it's not the same 'nuts'—this time it's Qiaqia's Daily Nuts.
FBIFWhen Wahaha Spends 200 Million on E-commerce: Never Go Against the Trend!
The situation is indeed stronger than the individual! A few years ago, Zong Qinghou, who had topped the Hurun Global Rich List (mainland China) three times, was skeptical of Jack Ma's e-commerce model. Now, at 74, he has finally embraced e-commerce by registering Hangzhou Wahaha E-commerce Co., Ltd. with 200 million yuan. From resisting to embracing e-commerce, Zong Qinghou's journey reflects the dramatic changes in China's business ecosystem.
电商君本尊2020, the Battle of "Selling Vegetables"! Hema, Miss Fresh, Meituan, Suning, JD.com...
For online grocery shopping, we need more patience and time. But 2020 is destined to be a fierce competition. In 2020, "selling vegetables" will eventually become a hot topic of continuous discussion. Whether for industry development or market competition, a critical moment may be coming. From an industry perspective, fresh e-commerce is becoming a major trend, but the growth rate remains to be seen. In terms of market competition, competition between current models and between giants will be even more brutal this year. Any company that has not yet reached the shore faces a huge crisis. This...
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