NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 79 of 125
Sun Art Retail Overtakes China Resources Vanguard to Become 'FMCG No.1' for the First Time; China Chain Store Top 100 Released!
The China Chain Store & Franchise Association recently released the 2019 China Chain Store Top 100 list. In 2019, the top 100 chains achieved sales of nearly 2.6 trillion yuan, up 5.2% year-on-year, accounting for 6.3% of total retail sales of consumer goods. The top 10 companies were Suning, Gome, Red Star Macalline, Sun Art Retail, China Resources Vanguard, Yonghui, Walmart, Easyhome, Sinopec Easy Joy, and Chongqing Department Store.
New DistributionThe Harsh Truth About Opening a Store: Why 90% of Small Shops Lose Money?
Many young people consider opening a small shop as an escape from the corporate world, but the reality is that only 5-10% of such ventures actually make money. This article explores the pitfalls in branding, location selection, and management, offering insights into why most small shops fail and how to avoid common traps.
陈淑雅 苑伶 杨轩The Battle of Beiping in Convenience Stores
I won't go to Beijing; let's first see how 7-Eleven develops, as it's the big brother. I won't go either; I'm the second child, no need to save face. I'm struggling, with slow store openings and constant ridicule; the waters are deep, only those who open stores know. Actually, this is a relief for me; the capital is not as simple as you think. I've had two fathers: my biological father was P2P, and my adoptive father lacked strength. I'm a model student with good site selection, operations, and team, but I met a disappointing dad who played with P2P. Let's talk about convenience stores, shall we? I'm shining, afraid of you, little media.
王拓Live-streaming commerce: Is low-price promotion the only way? Coca-Cola and Perfect Diary show how to leverage influencers for branding
Influencer marketing is a hot topic this year, but many brands mistakenly treat influencers as a sales channel, relying on discounts. This article argues that influencers should be used for branding, solving specific problems in specific scenarios, as demonstrated by Coca-Cola's use of Santa Claus and Colombia's Juan Valdez, and suggests a more effective strategy for creating trends with influencers.
杨泽2020 Ice Cream Battle: Faster Product Iteration, Online 'Internet-Famous' Brands Go Offline
High gross margins are the biggest reason manufacturers keep investing in internet-famous ice cream, but these products still need to stand the test of time. 40,000 ice cream bars sold out in seconds, and the party secretary's endorsement of Heihe soybeans generated 3.96 million yuan in on-site transactions.
李媛Cross-border co-branding and e-commerce: Can Wahaha, moving closer to the youth, return to its peak?
Wahaha, once the leader in the food and beverage industry, has faced a rapid decline since its peak in 2013. After years of seeking a breakthrough, its recent moves, including a milk tea store and e-commerce platform, have sparked industry discussion. Can Wahaha succeed this time?
陈峰How Does Alibaba's Hema Fresh Create a Hit Product?
Bai Lu, a marketing professional with diverse experience including at Meituan and Alibaba's Hema, shares insights on how Hema selects, positions, and markets hit products like crayfish, focusing on customer psychology, product differentiation, and strategic marketing rhythms.
晓玲Is Livestream E-commerce a Passing Fad or a Real Opportunity? FMCG Manufacturers, Evaluate Rationally!
Livestream e-commerce, another trend that manufacturers are flocking to after the home delivery business model, seems to be ushering in a new spring. First-tier brands such as Coca-Cola, Xiangpiaopiao, and Yili, and even senior executives, have joined the fray, standing in livestream rooms to hawk their products. On one hand, this can be understood as manufacturers under sales pressure due to the pandemic, facing high inventory and the need to match previous performance, are eager to try any opportunity. On the other hand, for manufacturers focused on online marketing channels, this trend has been evident, and the pandemic has accelerated the process.
邢仁宝Lawson, Jianfu, and Haolinju 'Three-Way Split' of Quanshi Convenience
Quanshi, the Beijing convenience store brand most resembling 7-Eleven, has not escaped a second sale. The three-way split is largely settled: Lawson takes over 94 stores in East China and Chongqing, Jianfu takes over 106 stores in Chengdu, and Haolinju takes over over 400 stores in Beijing.
商仲永Coca-Cola Can't Resist Either: Is Social E-commerce Really That Attractive?
On May 20, Coca-Cola's Tmall flagship store launched a new plant-based beverage called 'Zunxuan 28 Sleep Wake Beauty', positioned as a 'sleep aid and beauty' drink. As the new product was officially launched on Tmall, Coca-Cola China also announced that it would be sold nationwide through social e-commerce channels. As a popular subcategory under the health trend, Coca-Cola China's entry into plant-based beverages is not surprising, but notably, this is Coca-Cola China's first foray into social e-commerce.
New DistributionCommunity Group Buying Is a Good Business, but Why Do Most Distributors Fail at It?
Amid the pandemic, community group buying has once again become a focus of attention. While leading platforms like Xingsheng Youxuan, Shihuituan, and Shixianghui are expanding nationwide, this business model, which originated in 2018, is drawing increasing interest from brands, distributors, and retailers. For distributors, community group buying can be a good business, but most struggle due to a lack of fresh food category management, community operations, and supply chain organization capabilities. However, by partnering with platforms or software service providers, distributors can successfully transition.
New DistributionCity Manager on the Frontline: Facing Omnichannel Distribution, We Don't Need to Escape Our 'Comfort Zone'—Just Expand It!
A city manager reflects on how the COVID-19 pandemic has accelerated the shift to omnichannel distribution, urging frontline managers to expand their existing capabilities rather than abandon them. He provides a strategic framework for adapting the 4Ps (channel, price, product, promotion) to new and old retail scenarios, emphasizing precision and hands-on engagement.
许翔 Ryan XuLying Flat: 10 Futures of Livestream E-commerce
The author reflects on the evolution of livestream e-commerce from a mocked format to a mainstream industry, predicting major trends including the rise of professional anchors, virtual anchors, and the integration of live streaming with traditional media and retail.
躺平美滋滋的Nongfu Spring is like Meituan
Nongfu Spring, formerly known as Xin'anjiang Yangshengtang Drinking Water (renamed Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd. in 1997), was founded in 1996 with a registered capital of 20 million yuan. In 2001, it was restructured and renamed Nongfu Spring Co., Ltd. with a share capital of 147 million. Typically, restructuring into a joint-stock company is a preliminary step for an A-share listing, but it wasn't until 2003 that Nongfu Spring was designated as a 'prospective listed company' by the Zhejiang Securities Regulatory Bureau. It was not until May 2008 that Nongfu Spring signed an A-share listing tutoring agreement with CITIC Securities.
EastlandThe Private Domain Live Streaming You Want Is Here
Live streaming can do more than just have influencers sell products. With this in mind, the product managers at Field 365 developed private domain live streaming, which allows companies to build their own live streaming channels without paying traffic fees to platforms like Taobao or Douyin, and only show content to targeted viewers.
提升企业销售效率Quanshi Convenience Stores: Massive Sell-offs and Closures! Is the Convenience Store a Good Business? Has the Pandemic Changed the Rules of Survival?
Quanshi Convenience Store, a chain brand operating 24/7, issued a 'closure notice' that drew widespread attention, announcing that its Beijing stores would end operations on May 20, 2020. However, the official account quickly deleted the post and changed 'end operations' to 'operational adjustments' the next day. CCTV Finance reporters visited some Beijing Quanshi stores, revealing that direct-operated stores were clearing inventory, while franchise stores continued normal operations.
New DistributionThis Market, About to Reach 100 Billion Yuan, Is It Collecting 'IQ Tax'?
According to institutional forecasts, China's meal replacement market will reach a scale of 100 billion yuan in the coming years. Meal replacements are foods that can replace regular meals, such as black sesame paste and oatmeal. The market is growing rapidly, but the question remains: can these products actually make money? The reality may surprise you.
一念Yonghui Superstores, Which Made Tencent and JD.com a Fortune, Is Already a Top Student?
In the second half of the "middle-aged" supermarket's game: open small stores and rush online. On April 29, Yonghui Superstores released its 2019 annual report and Q1 2020 report. The financials show that Yonghui's 2019 full-year revenue was 84.877 billion yuan, up 20.36% year-on-year; net profit attributable to shareholders was 1.564 billion yuan, up 5.63%, compared with a decline of 18.52% the previous year. Upon the announcement, the capital market voted with its feet, evaporating 6.5 billion yuan, with a current market value of 100.6 billion yuan. But two days earlier, Yonghui had hit a new two-month high.
崔恒宇S2b: Mom-and-Pop Stores vs. Big Chains: From O2O to B2B, What's the Endgame?
For small shops, the most pressing need is to make more money. This article categorizes small businesses into supply-chain-oriented and service-oriented types, analyzes their pain points (customer acquisition, cheaper goods, capital, branding, SaaS), and argues that while O2O failed due to efficiency loss, B2B and S2b models can empower these small businesses by improving supply chain efficiency and providing services, ultimately returning to the fundamentals of business: cost reduction and profitability.
思维浓汤 张帆Heavyweight | 2019-2020 China FMCG Community Group Buying Industry Report (with download)
Affected by the epidemic, community group buying has attracted increasing attention from brand owners and distributors, who are eager to try it. However, as the impact of the epidemic gradually weakens, will community group buying become a regular distribution channel? What value and significance will it bring to brand owners and distributors? How should they cooperate with community group buying platforms? Based on these questions, the New Distribution research and consulting team, together with dozens of community group buying platforms, supply chain enterprises, and software warehousing service providers, has compiled the "2019-2020 China FMCG Distribution Channel Report - Community Group Buying".
新经销咨询团队Market: Online, Offline, or Community? How to Integrate the Three?
The article discusses the integration of offline, community, and online spaces through three paths, emphasizing the importance of three-dimensional connection for marketing. It highlights the need for high-density communication to achieve brand recognition and suggests strategies like rolling and sensational tactics for competitive advantage.
刘春雄Hema Exits Fuzhou: Strategic Retreat or Incompetence?
Perhaps the most competitive retail-to-home market in China is not in Beijing, Shanghai, Guangzhou, Shenzhen, or Hangzhou, but in Fuzhou. On May 6, news of Hema's temporary exit from the Fuzhou market stirred many nerves. Once upon a time, Hema's decision to open stores in Fuzhou was seen as a direct assault on Yonghui's stronghold, aiming to break through the defense line Yonghui had built in Fujian. Now, its defeat in Fuzhou is quite lamentable. The former triumphant march has become the beginning of cleaning up the mess.
New DistributionDeconstructing Livestream E-Commerce
Livestream e-commerce is booming, attracting everyone from top influencers to CEOs. This article deconstructs why it's popular, its business logic, how participants profit, and its strengths and limitations, emphasizing the importance of building a moat and acting as the user's agent.
刘润Internet: Brand Owners Must Be the Protagonists!
Without community groups, brand owners cannot universally connect with users. Just as e-commerce connects users through platforms, 2B connections also require an intermediary. During the COVID-19 pandemic in 2020, home delivery services, community groups, and live streaming became popular, with traditional businesses surprisingly taking the lead.
刘春雄