NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 77 of 125
Can Giants Prop Up Community Group Buying?
Community group buying has attracted significant capital and major internet companies like Alibaba and Meituan, but the industry faces challenges from low barriers and intense competition. The article examines whether these giants can sustain the sector's growth.
燃财经工作室Can the Frenzied Suning Xiaodian Add More Bricks to This 'Retail Empire'?
After Luckin Coffee's ambitious plan to open 10,000 stores by the end of 2021 was derailed by scandal and delisting, another new retail giant, Suning, has announced its own 10,000-store target for its convenience store chain, Suning Xiaodian. Despite rapid expansion, the chain has incurred significant losses, leading to store closures and a strategic shift to franchising.
懂懂本尊2020 China Convenience Store Top 100 Announced! Meiyijia Surpasses Kunlun Hao Ke for the First Time, Sinopec Yijie Continues to Lead
The China Chain Store & Franchise Association recently released the 2020 China Convenience Store Top 100 list. Sinopec Yijie ranked first with 27,699 stores, while Meiyijia surpassed PetroChina Kunlun Hao Ke to take second place with 20,706 stores, and Kunlun Hao Ke ranked third with 20,000 stores.
New DistributionThe Three Unavoidable Things in Life: Toxic Chicken Soup on Moments, Pretty Girls on Douyin, and Brainwashing Ads in Elevators
No matter the era, media are unavoidable, carrying distinct characteristics of their time and invading daily life while serving as vital tools for information dissemination. In ancient times, besides imperial edicts, there were hearsay and gossip; in modern times, newspapers and leaflets evolved into telegraph, telephone, television, and fax. With the internet, information became aggressive and overwhelming, with countless apps plastering text, audio, and video in your face, leaving no escape or refusal.
八米 万护侯Star Livestream Commerce: To Play or Not to Play?
Since 2020, an increasing number of celebrities have joined livestream commerce, but issues like lack of professionalism, data fraud, and high return rates have cast doubt on its effectiveness. Brands must carefully consider whether to enter this space, focusing on matching celebrity personas with product positioning and selecting appropriate products.
林川Head Community Group Buying Platforms Burn Cash to Grab Market Share, Why Did They Turn Profitable in Just Two Years?
Since early 2020, leading community group buying platforms have seen continuous financing waves, and the pandemic has validated the value and business model of community group buying, attracting giants like Meituan, Didi, and Alibaba to enter or increase investment. This article shares the entrepreneurial journey of a community group buying startup, hoping to provide insights for practitioners in the field.
长袖“Don't Let Small Shops Fall!”
Small shops are an indispensable part of a city and a microcosm of the social economy. The pandemic has severely impacted individual businesses, with many facing cash flow disruptions and potential closure. Government policies aim to support the 'small shop economy' to preserve jobs and economic vitality.
十里How Hot Was Livestream E-commerce in the First Half of 2020?
Livestream e-commerce has become a major traffic source for both platforms and brands. Consumer habits have formed, with 2.65 billion users engaging in livestream shopping as of March 2020. Platforms like Taobao, Kuaishou, and Douyin are competing fiercely, but challenges remain in regulation, cost-effectiveness, and the sustainability of top influencers.
零售商业评论Wang Baobao, Yungeng Wuzuo, Liumang Yike... A 10,000-Word Analysis of the Rise of Internet-Famous Food Brands from Zero to One
From the turbulent 2019 to the unstable 2020, the food industry, with its strong anti-cyclical attributes, has become a hot spot for capital investment. Brands like Wang Baobao, Yuanqi Forest, Xiaoxian Dun, and Renyang Yitou Niu have become sought-after internet-famous enterprises. As a boutique investment bank focused on the food industry, 30,000 Capital has deeply participated in the entire process from 0 to 1 for multiple food brands, including Wang Baobao, Yungeng Wuzuo, Shuimangmang, Mike Rice Wine, and Liumang Yike, not only assisting with financing but also participating in strategic sorting, talent recruitment, and channel docking.
黄鹤Many Brands Are Rushing into Livestream Selling—Should I Follow or Not?
In 2020, livestreaming is the hottest trend, with consumers snapping up products and brands rushing in. However, brands should consider the hidden pitfalls, such as failed promotions, data fraud, and loss of pricing control, before deciding whether to join.
长袖From Deep Distribution to E-commerce Rise, and O2O Breakthrough: Tsingtao Beer's Channel Innovation in Practice!
The pandemic accelerated the growth of home-delivery O2O business. According to New Distribution's research data, in the 30 days after the 2020 Spring Festival holiday, the number of people working remotely from home surged, and under the stimulus of the home economy, active users of fresh food O2O platforms increased by 58% year-on-year. In fact, in recent years, O2O business has maintained rapid growth in both catering and supermarket channels, cultivating a massive user base, and its business model has become increasingly mature and stable. Taking Meituan and Ele.me as examples, public data shows that Meituan Waimai has 400 million registered users and 50 million monthly active users...
袁来"Small Shop Economy" Targets 500 Million Shops in Five Years, Ministry of Commerce Issues Document to Further Promote
Small shops, as the capillaries of the market economy, bring convenience to consumers and drive the recovery of other industries. With the release of the "Notice on Carrying out the Action to Promote the Small Shop Economy" by the Ministry of Commerce and six other departments on July 16, the small shop economy has ushered in historic development opportunities. The Notice sets the goal of "five years, one hundred cities, one hundred enabling enterprises, one thousand small shop clusters, and one hundred million small shops."
赵述评 郭诗卉等Hema Steps Down from Its Pedestal
Hema has opened its first two mini stores in Beijing, marking a strategic shift from its upscale Freshippo format to smaller, community-focused outlets. The move aims to fill gaps in coverage and achieve profitability, but faces competition from traditional retailers and fresh food e-commerce players.
刘然In-Depth | We Must Unite with Intellectuals—Starting with Whether Wu Xiaobo Should Refund
This article discusses the backlash against intellectuals like Wu Xiaobo and Gao Xiaosong, arguing that while intellectuals have flaws, they are crucial for the real economy. It emphasizes the need for physical enterprises to unite with intellectuals to regain discourse power.
苗庆显How Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院“Oriental Magic Water” Jianlibao: Outshone Sanzhu and Apollo, Yet Reduced to OEM for Genki Forest
In 2020, Jianlibao launched new products, engaged with Douyin, live-streaming, and national trend marketing, while also serving as an OEM for the trendy beverage brand Genki Forest. Once the top national beverage brand, Jianlibao is striving to return to the public eye with determination.
黄晓军Retail Link Enters Community Group Buying: Can Alibaba Win the Same-City Retail War?
Alibaba's Retail Link has officially entered community group buying, leveraging its extensive network of small stores and partner teams. This move aims to counter competition in lower-tier markets and enhance store traffic, but faces challenges in fresh supply chain, team expertise, and a crowded market.
新经销刘少德First Xiaorunfa RT-mini Opens Nationwide, Mini-format Competition Intensifies
Today, the first Xiaorunfa RT-mini store opened in Nantong, Jiangsu, marking RT-Mart's entry into the community fresh food supermarket segment. Leveraging RT-Mart's supply chain and Alibaba's digital technology, the store aims to enhance customer experience and meet daily needs, intensifying competition in the mini-format retail sector.
New DistributionIs Domestic Milk Really Less Fragrant Than Imported? This Survey Reveals the Truth!
The notion that 'the moon is rounder abroad' periodically surfaces online, and this time it's the dairy industry's turn. Are domestic milk products truly less fragrant than imported ones? Is the protein content of domestic milk necessarily lower? Don't follow the herd; only investigation gives you the right to speak. To this end, Zebra Consumption dispatched a team to several supermarkets, randomly surveying nearly 20 types of UHT milk from 13 common Chinese and foreign brands, focusing on protein indicators, and concluded that domestic milk is not inferior to imported milk!
陈晓京Distributors, Stop Chasing Online Business—The Dividend Is Over!
In the past few months, due to the pandemic, lockdowns and road closures have frozen offline business. During this period, community group buying boomed, and manufacturers seemed to find a survival path, pushing distributors online with communities, Moments, and mini-program stores, but to little effect. Many distributors ask if online business is still viable, but the article argues that by the time traditional distributors see an online dividend, it's already the tail end, and they should focus on offline opportunities instead.
袁来The Battle for the Top 100 Supermarkets
During the pandemic, supermarkets were the least affected retail format. The 2019 China Supermarket Top 100 list shows that companies like Hema, Yonghui, and Jiajiayue achieved significant growth by focusing on fresh food and supply chain capabilities.
何意Community Group Buying: The Midfield Battle - It Starts with Group Leaders, Ends with Supply Chain
The battlefield has shifted: early community group buying relied on group leaders' private domain traffic and physical stores to achieve low-cost customer acquisition in an era of increasingly precious traffic. However, under the dominance of a 'traffic-centric' mindset, platforms over-relied on group leaders and missed the golden opportunity to build supply chains. The black swan event has brought a new spring to the fresh produce industry—can players seize the opportunity? If you had asked a VC a year ago to predict the hottest investment track in China in 2020, community group buying would not have been their answer. But now, the seemingly impossible has happened.
陈凯乐KA Stores: Enter and Die, or Stay Out and Wait to Die?
Entering KA stores is a dilemma for many companies: enter and risk failure, or stay out and risk being left behind. This article offers strategies for small and medium enterprises to succeed in local KA stores, including product differentiation, leveraging distributor relationships, and using promotional activities and technology.
肖有为2020: Digitalization and New Infrastructure Redefine Every Role in the FMCG Industry
Infrastructure is the foundation of society, and in the FMCG industry, it encompasses all steps from factory to consumer, including production, warehousing, logistics, distribution, retail, and communication. The article argues that digitalization is the core of new infrastructure, and in 2020, it has become the top priority for traditional manufacturers, surrounding enterprises, and innovative brands alike.
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