NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 103 of 125
Changes in Offline Channels Should Not Be Underestimated: FMCG Must Keep Up or Be Left Behind!
In the past two years, besides the rise of online channels, changes in offline channels for FMCG have been significant. For FMCG companies, channels are crucial to present products to consumers. Since the reform and opening-up, channels have been divided into traditional (wholesale markets, grocery stores) and modern (hypermarkets, supermarkets, convenience stores). Now, new offline formats like convenience stores, specialty stores, vending machines, and unmanned supermarkets are emerging, reshaping the retail landscape.
丁忠卫Alibaba to Acquire RT-Mart Parent, Tencent Eyes Strategic Stake in Yonghui: Two Giants Rapidly Expand Offline Retail!
On December 8, according to an announcement by Sun Art Retail Group, Taobao China made a mandatory unconditional cash offer to acquire all issued shares of RT-Mart's parent company Sun Art Retail at HK$6.50 per share. The announcement also revealed that Alibaba Zetai signed a business cooperation agreement with Sun Art and its subsidiaries Auchan China and RT-Mart China on December 7, aiming to adopt the 'Taobao to Home' model in their stores.
New DistributionWill Hypermarkets and Convenience Stores Inevitably Clash?
Convenience stores have become the new favorite in the retail industry, and this is not a trend but a fact. Major hypermarket chains like RT-Mart, Yonghui, Carrefour, China Resources Vanguard, and Auchan are all entering the convenience store sector with increasingly high-tech offerings.
宋九亮Reflections on Transformation: The Landmines We Stepped On Were All Fatal; The Tricks We Learned Over the Years Are All Effective
This article discusses the pitfalls traditional enterprises encounter when transitioning to the internet, emphasizing the need for strategic thinking rather than blind imitation. It highlights common mistakes such as treating the internet as a mere tool, over-relying on external experts, and rushing into marketing without a plan, and offers insights on how to avoid these traps.
New DistributionVending Machines Poised to Take the Top Spot in 'Unmanned Retail'
Did you know that as early as the 1st century AD, the ancient Greek Heron's device for dispensing holy water is considered the world's earliest vending machine? Modern vending machines began in 1925 when the United States developed a machine to sell cigarettes, followed by various modern machines for stamps, tickets, and beverages. Today, vending machines cover a wide range of products, from drinks and snacks to adult products, fruits, and fresh food, with payment methods evolving from coins to bank cards, and now WeChat, Alipay, and Best Pay. In China, the market gap for vending machines is estimated at over one million units, and with the support of the Ministry of Commerce and the trend toward self-service, vending machines are set to thrive.
许景涵The Winter of Beijing's FMCG Industry
Initially, they continuously supplied nourishment to the city; now, as winter arrives, the cold forces them to leave. This article tells the story of dealers and distributors in Beijing facing challenges such as demolition, rising warehouse costs, and the rise of B2B platforms, leading to a decline in their numbers and profitability.
刘少德Youyou, Jinzai, Zhou Hei Ya... 'Spicy' Forces Break Regional Barriers, Ushering in Rapid Expansion
According to the latest data from JD Super, leisure meat products are showing a good development trend with strong momentum. Market research indicates that 'spicy' has become an indispensable flavor. With upgraded consumer demand, the spicy meat product market is also taking on a new look. Cultural integration is bringing regional specialties to the national stage.
张玉Yonghui Chairman Zhang Xuesong's First Public Speech: The Birth of a Super Species
Zhang Xuesong, chairman of Yonghui Superstores, delivered his first public speech at a talk co-hosted by Zaochu and Tsinghua PBC School of Finance on November 28, 2017, discussing the company's new 'Super Species' business model, its evolution, and its philosophy of shared entrepreneurship and ecological balance.
张轩松No Cooking, No Boiling, Just a Bottle of Water: How Self-Heating Hot Pot Became the New Internet Sensation, Selling Over a Million Units Monthly?
If you had to pick an essential food for train travel, instant noodles would likely be most people's choice. Many have experienced being tempted by someone else's bowl of braised beef noodles on a train. A recently emerged instant food marvel allows you to make even cup noodle eaters envious on the train. It doesn't even require boiling water—just a bottle of mineral water and a wait of about ten minutes to enjoy a hot pot with both meat and vegetables! This is the self-heating hot pot that has swept across major e-commerce and WeChat business platforms this year, also going viral on social media. Also known as instant hot pot, convenient hot pot, or light hot pot.
子乐How to Scout Contract Terms Before Entering a New Retail Outlet
Knowing yourself and your opponent ensures victory. Before developing a new retail outlet, it's essential to gather intelligence on the outlet's background, entry barriers, and style. The development process hinges on negotiating commercial terms, and the contract determines the sincerity, plans, and future of the cooperation. Therefore, thorough preparation is needed before signing a contract, including understanding the other party's details and intentions.
黄静6.2 Million Mom-and-Pop Stores, an 11 Trillion Yuan Market That Capital Cannot Shake, but Distributors Value!
For distributors, controlling the terminal means conquering the market. In the new retail era, more and more distributors are shifting their focus: some are exiting hypermarkets, some are entering convenience stores, and some are venturing into mobile internet for their first online business. But what they have never given up on are the 6.2 million mom-and-pop stores nationwide, which account for 40% of retail channel shipments. For volume-driven products, these stores scattered across every corner of the city are their best destination. More importantly, for third- and fourth-tier cities, towns, and rural markets, mom-and-pop stores are like convenience stores in big cities, becoming an essential part of the community.
冷冻君Wu Xiaofeng: Retail Battle Intensifies as Millions of Convenience Stores Enter Deep Water?
The density of convenience stores and their reach to consumers align closely with the retail transformation from selling goods to managing people. As new retail formats emerge, the battleground has shifted to convenience stores, with giants like Alibaba and JD.com racing to upgrade millions of small stores through internet-based supply chain reforms.
吴筱凤From Mengniu Salesman to Alibaba's Hupan University First Cohort, How Did He Build a Chain of Over 300 Convenience Stores?
Today convenience stores are now as ubiquitous as hot dry noodles in Wuhan. In July 2014, Today began enriching the city's convenience landscape. On November 20, Today announced the completion of its Series B financing, led by China Equity Group, with Sequoia Capital China increasing its stake, and Taihe Capital serving as exclusive financial advisor. Founder Song Yingchun, a former Mengniu employee, shares his entrepreneurial journey and the keys to Today's success.
New DistributionDo You Know How Major Retailers Operate Their Omnichannel Strategies?
Driven by the dual forces of consumption and technological upgrades, transitioning online has long been a consensus among traditional retailers. Starting with RT-Mart's Feiniu.com in January 2014, traditional retailers have successively tested online businesses, and by this year, after continuous exploration, the omnichannel retail systems of major retailers have begun to take shape. 01 Operating Models: Self-operated and Third-party in Parallel We have reviewed the omnichannel businesses of Walmart, RT-Mart, Carrefour, Yonghui, Bubugao, Wumart, China Resources Vanguard, and Bailian, and it can be seen that there are two omnichannel operating models for retailers: self-operated and cooperation with third-party platforms. RT-Mart, Yonghui, China Resources Vanguard, Bubugao, Carrefour, and Bailian all have their own independent O2O platforms. In addition, most retailers have also initiated cooperation with third-party platforms.
Kantar RetailCan Food Delivery Shake the Instant Noodle Market? What Are the Advantages of Master Kong and Others?
Yesterday we discussed a strange news issue: instant noodle sales declined, but Master Kong, a giant in the industry, saw a counter-trend increase, which we ultimately attributed to consumption upgrading. A reader then asked in the background: with the increasing competition from the food delivery market, who will ultimately prevail in this battle between instant noodles and food delivery? We think this question may be difficult to explain in a few sentences, so we might as well use an entire article to specifically discuss how this offensive and defensive battle between instant noodles and food delivery will evolve in the internet era...
江瀚Always Getting Pushed Around by Retail Buyers? Time for a Comeback?
Huang Jing, a researcher on retail issues, explains why salespeople often get disciplined by buyers and how KA managers can turn the tables by giving buyers valuable information and insights during meetings, thus elevating their status and securing better cooperation.
黄静Panel Discussion: How Can Distributors Leverage Centralized Warehousing and Distribution for E-commerce Transformation?
At the 3rd FMCG + Internet Conference hosted by New Distribution on November 8-9, 2017, in Chongqing, industry leaders discussed how distributors can use centralized warehousing and distribution (统仓统配) to transform their businesses for e-commerce. The panel, featuring logistics and software executives, debated whether distributors should build their own logistics capabilities or partner with specialized providers, emphasizing cost reduction, efficiency, and the importance of trust and scale.
New DistributionExpert Discussion: How to Empower Small Stores in the New Retail Era?
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was held grandly at Chongqing Yuelai International Conference Center on November 8-9, 2017, attracting thousands of industry distributors, manufacturers, and internet companies from across the country. The following is the roundtable forum discussion on the afternoon of November 8, featuring Qiu Hao (founder of Dianchi), Zhao Wen (general manager of YeePay's industry line), Zhang Jiabo (sales director of Heading), Wang Jun (retail expert specially invited by New Distribution), Chu Zheng (general manager of Yunmei's cloud warehousing division), and Zhang Li (founder of Jianfu convenience stores), on the topic 'How to Empower Small Stores in the New Retail Era?'
New DistributionMore Data, Still Can't Understand Customers? Meiyijia, with 3.5 Million+ Daily Footfall, Tries Something New
Meiyijia, based on its membership system and leveraging mini-programs, is opening a community platform offering comprehensive services including products, services, entertainment, consulting, and logistics to provide richer services for members. More and more physical retail enterprises are shifting from serving stores to serving customers—Meiyijia, with over 10,000 stores, has even made this strategic adjustment. For Meiyijia, membership seems even more significant. With over 11,200 stores nationwide, it serves more than 3.5 million customers daily, who not only bring sales but also generate massive data for Meiyijia...
小扣柴扉Offline Sales Secrets of Top FMCG Companies (Part 1)
In the FMCG industry, competition is fierce and product differences are minimal, making it hard to distinguish between Pepsi and Coke or various liquors in blind tastings. To stand out, companies rely on product marketing and offline sales. Field 365 has summarized some offline sales secrets from top FMCG companies, starting with the concept of 'channel intensive cultivation' (通路精耕), which involves fine-grained management of all terminal stores and distributors, but requires a scientific management system to implement effectively.
刘昭After Months of Speculation, the Shoe Finally Drops: Jack Ma Invests in RT-Mart: "I've Got This Fish Pond Covered!"
As expected, Alibaba has indeed invested in RT-Mart, right after the 'great' Double 11, following the slowdown in GMV growth, and after 'Master Ma' casually took down martial arts stars like Jet Li, Wu Jing, and Zou Shiming on and off stage while greeting them with 'Have you eaten?' Earlier this year, when rumors swirled about RT-Mart and Alibaba, Lao Miao had 'predicted' in an article that RT-Mart would sell, and it had to sell. However, the road to new retail is not as simple as scaling up online and offline; in fact, the current direction of new retail is heading into a bigger misconception.
苗庆显The Fate of 7 Million Mom-and-Pop Stores: Under Multi-Pronged Attack, They Care About Only Two Things!
Mom-and-pop stores are seen as the 'nerve endings' of the retail sector, serving as 'warm' offline traffic entrances. Under pressure from internet giants, B2B startups, and traditional retailers, they care about only two things: price and logistics!
王君亚Major Move: RT-Mart Officially Enters B2B Sector with 'RT-Mart e路发'
The B2B sector is witnessing intense competition. As e-commerce giants like Alibaba and JD.com aggressively expand, RT-Mart, the leading hypermarket chain in China, has announced its full-scale entry into the B2B field. At the China Business Innovation Conference in Beijing on November 14, RT-Mart's Feiniu.com co-CEO Yuan Bin declared that the B2B platform 'RT-Mart e路发' would be RT-Mart's No.1 e-commerce project, with plans to recruit 10,000 town agents and open 10,000 Feiniu convenience stores.
逝风Alibaba's Lin Xiaohai: Retail Link is Doing Two Things: Building an Intelligent Distribution Network with Brand Owners and Distributors, and Enabling a Million Small Stores to Embrace the DT Era
At the recent Third FMCG + Internet Conference, New Distribution released the 'China FMCG B2B Competitiveness White Paper', in which Retail Link ranked first in comprehensive competitiveness among 124 B2B platforms in 22 major Chinese cities. During this year's Tmall Double 11 Global Shopping Festival, Alibaba Retail Link achieved impressive results with 600,000 small retail stores participating and a 177-fold increase in transaction value. Behind this, what exactly has Alibaba Retail Link done to become the preferred choice for brand owners, distributors, and small store owners?
New Distribution