NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 68 of 196
Lawson Abolishes Slotting Fees: Are Other Retailers Far Behind?
On August 24, Zhang Sheng, Vice President of Lawson (China) Investment Co., Ltd., announced that Lawson will no longer charge suppliers slotting fees, account opening fees, and related charges. This move follows similar actions by Hema and reflects a broader trend among traditional retailers to rethink their relationships with suppliers amid declining sales.
New DistributionNew Brand "Huamian" — What's Behind Its Ambition to Be "China's No.1 Boiled Noodle"?
Within just 15 days of its launch, the new brand "Huamian" surged to the top spot in sales for "noodles"/"ramen"/"quick-boiled noodles" on Tmall. This raises the question: what's the story behind "Huamian"? How does this quick-boiled noodle differ from other instant noodles? And who is behind its unique artistic style? Driven by curiosity, the author delved into the brand to uncover the answers. Breaking out in an old track, it was born for new consumer groups. China is a major noodle country with thousands of years of noodle culture.
AmyIn-depth Analysis: The Most Promising Baijiu Company in China
This article provides an in-depth analysis of Jiangxiaobai, a Chinese baijiu brand that has achieved remarkable success in a highly traditional and consolidated industry. It explores the company's user-centric approach, innovative channel strategies, supply chain investments, and the role of its young team in driving growth, while also examining the challenges and opportunities it faces in the next decade.
黄晓军Tingyi's 2021 Interim Report: Instant Noodle Business 'Cools Down', Beverage Business 'Warms Up'
On August 23, Tingyi Holding Corp. released its 2021 interim results, reporting revenue of RMB 35.396 billion, up 7.47% year-on-year, and net profit of RMB 2.035 billion, down 14.50%. The instant noodle segment saw revenue decline 14.67% to RMB 12.722 billion, while the beverage segment grew 26.45% to RMB 22.276 billion.
New DistributionIn-depth | Using Zhejiang as a Sample to Examine Snow Beer's Path to Premiumization
On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021. In the first half of the year, sales revenue reached RMB 19.634 billion, up 12.8% year-on-year; sales volume was approximately 6.337 million kiloliters, up 4.9% year-on-year; net profit was RMB 4.291 billion, up 106.4% year-on-year. Notably, in the premium segment, the premium strategy has been effective, with sales of sub-premium and above beer exceeding 1 million kiloliters, a significant increase of 50.9% year-on-year, indicating a structural upgrade.
陈思廷After Squatting and Watching New Consumption for Half a Year, I'm Numb
In 2021, China's new consumption sector experienced a boom, with at least 247 investment and financing events in the first half of the year, mainly in food, beverages, personal care, clothing, and beauty. The article analyzes the reasons behind this trend and predicts continued growth in the second half of the year.
开容Key Capabilities Needed to Become a Major Distributor
This article discusses the key capabilities required for a distributor to grow from tens of millions to over 100 million in sales, based on interviews with regional major distributors. It highlights strategic, operational, and organizational abilities as common traits among successful large distributors.
周群 道农Miaokelanduo CMO: Heavy Investment in Focus Media, Most People Don't Understand
During the recent '6·18' shopping festival, Miaokelanduo reported impressive results, with sales on Tmall flagship store, JD self-operated, and Pinduoduo growing by over 43%, 172%, and 288% year-on-year respectively, securing the top spot in multiple categories. This marks the third consecutive year since 2019 that Miaokelanduo has dominated the '6·18' category rankings, reflecting its strong performance in the cheese market.
New Distribution13 'Keywords' for the First Half of 2021
As 2021 passes its midpoint, New Distribution reflects on the industry's changes through 13 keywords, including category explosions, health trends, digitalization, and community e-commerce, highlighting shifts and opportunities in the FMCG sector.
New DistributionJust Won a Lawsuit, Then Got Reported: Is Luzhou Laojiao's Rights Protection Worth It?
Luzhou Laojiao's recent rights protection actions have sparked heated debate. After winning a lawsuit against a woman for a parody video, the company faced backlash and was later reported for allegedly misusing the Communist Youth League emblem in a promotional video, raising questions about brand communication in the internet age.
陈思廷Is There an Antidote for Jiangxiaobai in the Tavern?
This article explores Jiangxiaobai's various tavern formats, from street-side pop-ups to its flagship restaurant, as a means of product experience and user engagement. It argues that despite marketing skepticism, Jiangxiaobai's survival and growth stem from a focus on user experience, which is key to its future.
阑夕工作室出品Special Report | China Resources Beer's First Battle in Premiumization Wins, Mid-Year Results Highlights
China Resources Beer's interim results were excellent, with premium growth being the biggest highlight. On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021, with all key indicators exceeding industry expectations. According to the interim report, H1 sales reached RMB 19.634 billion, up 12.8% year-on-year; sales volume completed 6,633.7 million liters, up 4.9%; net profit reached RMB 4.291 billion, up 106.4%.
陈思廷Beer, Luosifen, Chicken Breast: Where Is Genki Forest's New Consumption Universe Headed?
Genki Forest, known for its sugar-free sparkling water, is expanding into instant noodles, beer, and other food categories through investments and new products, as it seeks to build a diversified food empire beyond its signature beverage.
乔雪Iberian Breeze Sweeps Through Daily Chemical Industry: White Cat Jiamei Embarks on Brand Youthfulness Journey
Amid China's economic growth and rising consumer spending, the FMCG sector has seen rapid expansion. As the market matures, brands must continually tap into new consumer demands and attract younger demographics. The post-80s and post-90s generations, known for their individualistic and diverse preferences, prioritize aesthetics and quality over mere practicality. White Cat Jiamei, a legacy brand under Hutchison Whampoa White Cat, is revitalizing its image by integrating Spanish elements, upgrading product design, and leveraging European technology to appeal to modern consumers.
New DistributionThe Underlying Logic Behind This Wave of Digitalization and New Consumption Has Truly Changed
This year, businesses are finding it increasingly difficult, with most FMCG brands experiencing declining sales volumes despite revenue growth. The core issue is that supply is no longer scarce but severely过剩, and the consumption logic has fundamentally shifted with new demographics, products, and channels emerging.
赵波Running Genki Forest, Forced into a 'Slow Era'
Genki Forest's hit product methodology is failing. The company's fourth-generation hero product, Manfen Microbubble, has had a lukewarm market response due to the 'fake sugar-free' controversy and increased competition. As a result, Genki Forest is pivoting to M&A, R&D, and overseas expansion, but faces many challenges.
于松叶Annual Sales Exceed 1 Billion, Li Ziqi Brand Celebrates Third Anniversary, Releasing 3 Major Signals!
Li Ziqi brand, from a renowned content creator to a leading new consumer brand, has achieved remarkable growth. In just three years since its establishment, it has surpassed 1 billion yuan in annual sales and is now expanding offline, strengthening brand building, and aiming to become a global FMCG brand for local cuisine.
秦淮In the Ice Cream Track Full of Internet Celebrities, Where Is the Way for New Brands to Stand Out?
The article analyzes the ice cream market in China, which has grown to over 160 billion yuan, and explores how new brands can break through the cycle of becoming short-lived internet sensations. It examines the strategies of the popular brand Zhong Xue Gao, including product innovation, marketing, and cross-industry collaborations, and discusses future trends such as health-conscious ice cream and the importance of brand building.
冒泡泡的小VHow Can Brands Break Through the Growth Barrier Amid Marketing Involution?
In the new consumption era, with improved supply chains and evolving marketing technologies, 'involution' has become an industry norm that no brand can escape. To a certain extent, involution represents homogeneous, low-level competition focused on tactical maneuvers, losing sight of more essential and macro-level competitive thinking. Under involution, brands face rising marketing costs, and the cost advantages of scale cannot offset the risks of overcapacity, a common problem in the new consumption industry. At the same time, brands also face concerns about brand independence.
海容Everything Can Dong: Hankou No.2 Factory's Creative 'Hey Dong' Series Launches New Flavor with Shake-to-Play Fun!
Hankou No.2 Factory never disappoints; after a brief silence, it always releases a big move that dazzles everyone. This time, the 'Hey Dong' series from the 'Jelly Meets Everything' line returns with a new flavor, declaring 'Everything Can Dong' to the world. Following the salted lychee and thick milk brown sugar flavors earlier this year, the Hey Dong family adds a new member—lactic acid bacteria flavor—enriching the product line and injecting fresh vitality into the market during the peak beverage consumption season.
小新Wahaha's Dilemma: Good at Business, Not at Branding
Wahaha, once a dominant player in China's beverage market, faces a brand crisis as it struggles to connect with younger consumers. Despite efforts by heiress Zong Fuli to rejuvenate the brand through new products and celebrity endorsements, the company's sales continue to decline, highlighting its failure to build a strong brand identity in the new consumer era.
财经新媒体Jinchen Tea: The Dark Horse in the Tea Industry – Why Do Consumers Recognize Industry Giants?
As the increasingly discerning Gen Z becomes the mainstream consumer of new-style tea drinks, winning over young people has become a survival challenge for brands. As an industry giant, Jinchen Tea deeply understands the consumption habits and scenarios of the new generation. With the strong capital support of Huaxing Holdings, it has meticulously crafted a product USP of pure natural and zero additives, strategically expanded in the Pearl River Delta region, and deepened its offline marketing channels. Leveraging the authoritative endorsement and traffic dividends of the hit variety show "Day Day Up," Jinchen Tea is poised to become a pillar of China's new-style tea market.
New DistributionChinese Beer Has Imagination Again
After two decades of intense competition, China's beer market has entered a new phase of high-end development, opening up new possibilities for growth and innovation.
陈思廷Fighting Sugar Doubles Its Value
The anti-sugar trend is becoming a lucrative business, with zero-sugar, low-sugar, and anti-sugar products proliferating across beverages, snacks, and even personal care. However, some products are criticized as a 'tax on intelligence' due to misleading labeling and potential health risks of sugar substitutes, prompting consumers to seek healthier alternatives through DIY and upstream sourcing.
新博弈编辑部