NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 41 of 196
From Zhang Yixing's Delicious Exploration: How Master Kong Builds Endogenous Momentum for Brand Growth!
A food brand's long-term market success hinges on maintaining great taste and quality while winning over consumers across generations. Master Kong, an industry leader, recently invited its spokesperson Zhang Yixing to its Hangzhou factory for an innovative micro-variety show, giving consumers a transparent look at its modern production lines and hardcore technology, thereby reinforcing its 'China's Good Taste' and 'Safe Quality' brand image.
桑榆仁Case Analysis: The Logic Behind Driving Sales in the Beverage Peak Season
As industry competition intensifies, manufacturers and distributors face growth pressure. This article analyzes common pitfalls under high growth expectations and provides practical guidelines to avoid them, emphasizing the importance of consensus, communication, and disciplined execution.
邢仁宝Opening a Store Is Easy, Keeping It Open Is Hard: Are Snack Collection Stores a Trend or a Bubble?
In 2023, snack collection stores are expanding rapidly, with brands like Zhao Yiming Snacks and Snack Youming attracting capital, and store counts growing aggressively in lower-tier markets. However, as competition intensifies, the industry faces challenges of low margins and high operational difficulty, raising questions about whether this is a sustainable trend or a bubble.
锌刻度What Do Brands That Go Viral and Then Fade Away Do Wrong?
This article explores why some brands or individuals become famous quickly but then fade, while others sustain their popularity. It categorizes five types of popularity curves and argues that sustained success comes from aligning with core consumer motivations, avoiding motivational fatigue, and innovating in form rather than substance.
梁将军Are Snack Collection Stores with Nearly 10,000 Outlets Really a Good Business?
With the B+ round financing of snack discount chain 'Lingshi Youming', the snack market is stirring again. The industry has formed a head echelon with nearly 10,000 stores, but competition is fierce, and success requires not only strict quality control but also an overwhelming advantage.
王识钦The New FMCG Channel Ecosystem Is Carving Up Your Business
The moment to change the channel ecosystem is coming. The rise of e-commerce has taken about 30% of traffic from traditional channels, and now the combination of premiumization and digitalization is reshaping the traditional channel ecosystem, with dealers needing to transform or be replaced by platforms.
刘春雄Hema's Battle to Elevate Pre-made Dishes
How should pre-made dishes be made? This hot question in the food industry has seen diverse approaches in recent years. From a capital perspective, pre-made dishes are a popular sector that can bring attention and favor, leading numerous companies to enter the field. However, as the hype fades, the industry is shifting towards long-term, systematic development, with Hema leading the charge by focusing on freshness, novelty, and new scenarios.
古廿Snack Bulk Retail: Not Easy to Succeed!
With increasingly diverse channels and intense competition both online and offline, succeeding in the snack bulk retail business is no easy feat. This article analyzes the reasons behind the popularity of snack bulk retail stores, their operational challenges, and the key capabilities required for long-term success.
勾勾As 50-Square-Meter Community Stores Fail One After Another, Can Hema's 5,000-Square-Meter Pre-Made Dish Store Model Work?
Recently, Hema led the establishment of a pre-made dish ecological alliance, and its CEO Hou Yi revealed that in October this year, it will open a Hema Fresh store with a brand-new category structure centered on pre-made dishes, covering about 5,000 square meters. Notably, C-end pre-made dish projects such as Shejian Yingxiong and Qudian have failed. So, can pre-made dishes work for the C-end? How much imagination space do offline pre-made dish stores have?
冷食君The Price Hike Drama of the Beverage King
Coca-Cola may be about to stage a "price hike drama." At a Yonghui supermarket outside the East Fourth Ring Road in Beijing, a 500ml bottled Coca-Cola now sells for 3.4 yuan, up from 3 yuan earlier last year; the same size peach-flavored zero-sugar Coke is 4.7 yuan, also higher than at the end of 2021. The price increases are occurring across multiple channels, with some convenience stores and small supermarkets selling a 500ml regular Coke for around 4 yuan. On Douyin, some beverage veterans are also hyping up an imminent Coke price increase.
齐敏倩The Rise and Fall of Brands Behind the Baijiu Tycoon
Today, Zhenjiu Lidu became the first baijiu stock on the Hong Kong Stock Exchange, making Wu Xiangdong, known as the 'Godfather of Baijiu', the new richest person in the industry with a net worth of 30 billion yuan. The baijiu industry has created many wealthy individuals, most of whom started through mixed-ownership reforms and management buyouts, a model that has faced controversies over the years.
杨伟High-Strength Spirits Decline, Low-Alcohol Drinks Rise
How long has it been since you last drank baijiu? According to data from the China Alcoholic Drinks Association, in 2022, the output of baijiu enterprises above designated size was 6.71 million kiloliters, a year-on-year decrease of 5.6%, hitting a ten-year low. The baijiu industry has entered a new cycle of declining volume, rising prices, and intensifying differentiation. Red wine and yellow wine are not much better, and beer faces intensified competition in a shrinking market. Only the low-alcohol drinks market remains relatively lively. Although it cannot compare with the sales surge and capital influx of 2021, in the past year, 620 new low-alcohol drink-related enterprises were registered, and about 13 low-alcohol drink brands received financing, making it quite noteworthy.
陈碧婷My Views on Breaking Through with New Products in the Domestic Energy Drink Market
This article discusses the key to breaking through with new products in the domestic energy drink market by examining the development of domestic and foreign product lines. It highlights the failure of imitators and the challenges faced by foreign brands, and offers insights on how to succeed through solid foundations, thorough preparation, and effective execution.
人在中途The "Prepared Dish" War Among Internet Giants
Prepared dishes are not the "antidote" for fresh food e-commerce to fully recover. From various internet grocery shopping models competing for the vegetable market, major companies are now shifting their focus to "prepared dishes" on the dining table. Recently, JD.com released a new "prepared dish plan," Meituan launched a prepared dish section, and Dingdong Maicai elevated prepared dishes to a first-level department. However, making prepared dishes the second growth curve for fresh food e-commerce is not easy.
王晓萱Sugar-Free Tea Dominates the Cooler, Competing in These 4 Areas
If you frequently visit supermarkets or convenience stores, you may have noticed a shift in the beverage cooler. The era of sugary drinks like Master Kong Iced Tea and Uni-President Assam Milk Tea is fading, replaced by a wave of new sugar-free teas. DT Finance's statistics show that in 2023, over 60% of new tea beverage products were sugar-free, with 18 brands launching 25 new sugar-free teas in 36 flavors.
爱喝无糖茶的DT君Jinyan'er Chen Qinghua: Telling the Story of Chinese Tremella and Redefining Its New Heights
Tremella is one of the important symbols of Chinese food therapy culture. Since its founding six years ago, Jinyan'er has been committed to 'doing one thing well: making tremella,' telling the story of Chinese tremella, benefiting more people with tremella food therapy, and redefining the new heights of Chinese tremella. In recent years, the health and nourishment track has remained highly popular, with younger consumers increasingly favoring convenient and ready-to-eat products.
New DistributionDeconstructing the Operational Logic Behind Current Channels from Four Dimensions: Point, Line, Surface, and Volume
The people-goods-place framework has undergone new changes on the consumer side: People are now consumers, transactors, sharers, and creators; Goods now encompass functionality (experience, health), social aspects (belonging, existence), and emotions (growth, reconciliation); Places now include delivery venues, consumption venues (experience), communication venues (meaning), and transaction venues (relationships). In the past, people-goods-place was two-dimensional, based on time and space; today, it is three-dimensional, incorporating time, space, and scenario. The three-dimensional logic differs fundamentally from the two-dimensional: the latter centers on transaction venues, while the former centers on consumption venues. Viewing the market from a three-dimensional perspective, we can deconstruct this logic using the dimensions of point, line, surface, and volume.
赵波Leyuan: Building Channel Brand Power with User-Centrism
China's FMCG industry is entering a new era, and Leyuan Company, on its 25th anniversary, is implementing a user-centric strategy across its three brands to capture growth in the juice market.
田静Staying Local or Going Big? Decoding the Predicament, Strategy, and Breakthrough for Regional Brands
From 2011 to 2014, I spent three years at Yili Group accomplishing two major tasks: upgrading the packaging of Yili Yoghurt and launching Yili Ambrosial, a shelf-stable yogurt that achieved 1 billion yuan in sales in its first year. Since then, my work has focused on how regional brands and SMEs can survive and grow. This article explores three key concepts: predicament, strategy, and breakthrough.
顾凡A Brief History of Bottled Water in China | The 100-Billion Bottled Water Industry
Bottled water has a short industrial history in China, dating back only 34 years to the launch of C'estbon in 1989. Despite its simple taste and composition, it has grown into a massive industry, attracting numerous companies. With nearly 3000 brands and a market size close to 300 billion yuan, bottled water is the largest segment in China's soft drink market, evolving from purified water to natural spring water and beyond.
陈晓京5 Billion: Why Hema and Dingdong are Doubling Down on Pre-made Dishes
Pre-made dishes are moving towards standardization, and with the recovery of offline dining and the increased investment from giants, the industry landscape is set for new changes. After the pandemic, new retailers are gearing up to make a big push in pre-made dishes. Hema's pre-made dishes department made its public debut on April 13, becoming a first-level department alongside its import and private label businesses; earlier this year, Dingdong Maicai also announced its expansion of the pre-made dishes department, launching a 'Pre-made Dishes Partner' recruitment plan. Both companies have projected sales of 5 billion yuan for pre-made dishes this year.
窄播出品Snack Discount Stores for Snack Brands: Revolution or Lifeline?
Sugar, calories, spicy... snacks always evoke the most direct desires in people's hearts. Driven by desire, snacks have become a very good business. Many people marvel at the development of the leisure snack industry. According to the '2022 China Leisure Snack Industry Report' released by Mob Research Institute, the leisure snack industry exceeded 1.5 trillion yuan in 2022, with a compound annual growth rate of over 11% as market penetration increases. There are many players in the leisure snack industry, but few stand out. Over 40 years of development, those well-known snack brands have risen in their best eras, achieving from 0 to 1, but none have grown into true industry giants. Euromonitor data shows that the top three leisure snack players barely exceed 15% market share.
陆志峰Countdown: Foodaily Creative Expo is Coming
The Foodaily Creative Expo 2023 (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will focus on the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation through four major sections: conferences, exhibitions, awards, and special events.
New DistributionThe Road to Success in China's Energy Drink Market
Functional beverages and energy drinks are often confused, but they differ in definition and purpose. This article examines the development of China's energy drink market, highlighting the success of Red Bull and Eastroc, and discusses the current competitive landscape and future prospects.
人在中途