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Genki Forest's Young Product Innovation Laboratory
Genki Forest gives young product managers a public testing stage, a pilot factory, and an agile R&D system so that more small ideas can become testable products before the market decides their future.
New DistributionHou Xiaohai: My View on the C-End, the Core Logic of the New Consumer World
At the CFC 2026 11th China FMCG Conference, Hou Xiaohai, COO of CP Group China and founding president of the China International Liquor Promotion Association, delivered a keynote speech on the core logic of the C-end in the new consumer world. He proposed the '4P+C = Scenario King' model, emphasizing that in the era of consumer sovereignty, companies must fully commit to the C-end to survive and thrive.
侯孝海Hangzhou Debut! 2026 CHINASHOP Reshapes Retail Innovation with 'Service Quality Enhancement'
2026 marks the start of China's 15th Five-Year Plan, signaling the end of the era where distributors and retailers could rely on scale expansion for easy wins, making deep competition in the existing market a required course. The core contradiction is that consumer demands have changed—have our services kept up? From April 15-17, 2026, the 26th China Retail Industry Expo (2026 CHINASHOP) will debut in Hangzhou, themed 'Service Quality Enhancement,' responding to the industry's shift from 'transaction-driven' to 'experience-driven'.
New DistributionDialogue with Sun Qin, Co-founder of Jiangxiaotun: Lightning Warehouses Enter the Second Half, Competing on 'Grunt Work'
In the past two years, instant retail has been a hot trend, and lightning warehouses have been at the forefront. However, most discussions tend to stop at conclusions like 'fast growth,' 'intense platform competition,' and 'huge opportunities,' obscuring the core question: what truly sustains a seemingly hot business in the long run? Before the Chinese New Year, I visited Sun Qin, co-founder of Jiangxiaotun, in Xuzhou for an in-depth conversation that delved beyond the hype into fundamentals like organization, franchise recruitment, supply chain, and platform dynamics, and why a lightning warehouse company would deliberately slow down after rapid growth to focus on internal capabilities.
周群Chinese Herbal Wellness Drinks Enter the Second Half: Master Kong Uses Professional Strength to Unlock New Channel Growth
In recent years, with the promotion of the 'medicine and food homology' concept, Chinese herbal wellness drinks have indeed become popular. Products such as red bean and coix seed water, longan and red date tea, and ginseng anti-all-nighter water have emerged rapidly, and the market was once highly active. However, as the heat gradually returns to rationality, the real feelings at the channel level have begun to surface: products look abundant but are highly homogeneous; efficacy claims remain at the conceptual level, lacking more systematic support; consumers try new things quickly, but repurchase is unstable. On the surface, it is a sales problem, but in essence, it is a trust issue—the market lacks a capability system that can support products long-term and withstand scrutiny.
杨玉琳Even US West Coast rates are soaring? Middle East conflict makes global shipping pay the price
The shipping market has been disrupted again. As geopolitical tensions in Iran escalate, the Strait of Hormuz—a critical global energy artery—has become the epicenter of a severe geopolitical event, triggering a global shipping crisis more intense than the container shortage of 2021 and more alarming than the Red Sea crisis of late 2023. Shipping lines are already imposing various surcharges, and US-bound routes are also seeing rate increases.
戚特Manufacturers Want Scale, Distributors Want Profit: This Game Needs a New Strategy
A beverage distributor complains that tasks increase yearly while profits shrink, making the business unsustainable. Manufacturers set ever-higher sales targets, pressuring distributors to stock up, often leading to losses. Distributors must adapt by setting bottom lines, negotiating for support, identifying growth sources, and refining terminal operations to survive the manufacturer-distributor game.
金名Three Key Points for Implementing Scenario Marketing
At the CFC Conference in Chengdu on March 17, 2026, Professor Liu Chunxiong of Zhengzhou University and Deputy Director of the Scenario Marketing Research Institute delivered a keynote speech on the three key points for implementing scenario marketing, addressing the industry's pain point of 'much talk, little implementation' and providing practical guidance for growth in an era of oversupply.
刘春雄Pinduoduo's 100 Billion Yuan Investment in 'New Pinmu' Breaks the Boundaries of E-commerce Platforms!
On March 25, Pinduoduo announced a major decision during its earnings call: to establish 'New Pinmu' and officially enter brand self-operation. According to reports, 'New Pinmu' has registered a dedicated company in Shanghai with an initial cash injection of 15 billion yuan, planning a cumulative investment of 100 billion yuan over the next three years. The project will integrate Pinduoduo and Temu's supply chain resources, build a self-operated brand model, focus on the global market, systematically self-operate and incubate brands tailored to different markets and categories, promoting high-standard output of Chinese manufacturing and leaping to the high end of the value chain.
葛畅Why ViVi Is Taking Soy Milk Into China's Foodservice Channel
ViVi is moving from powdered breakfast soy milk toward ready-to-drink products designed for breakfast, spicy dining, banquets, and restaurant operations, supported by a new distributor service model.
New DistributionFrom 10 Stores to 3,500: What Did Huiyixuan Do Right?
The competition in instant retail is undergoing a significant shift. In the past, the focus was on rapid expansion, but as store networks grow, players realize that without a controllable supply system and stable operations, scale alone cannot guarantee growth. This article shares the journey of Huiyixuan from 10 to 3,500 stores, emphasizing the importance of a 'center warehouse + front-end warehouse' network, systematic operations, and data-driven decision-making to achieve 'controllable, replicable, and scalable' growth.
朱璐星The Underestimated County-Level Market Is Starting to Boom!
“Our business was exceptionally booming this Spring Festival, open even during the day on New Year's Eve, and we couldn't keep up with stocking the shelves...” Returning to the county town for the New Year, the author not only noticed many new snack stores but also received similar responses when visiting several. Rather than returning young people driving snack store business, it's more accurate to say that snack stores are well-suited to the soil of lower-tier markets. Of course, it's not just snack stores—Mixue Ice City, Luckin Coffee, KFC, and even Starbucks are blossoming across county-level markets, showing that brand supply is rapidly converging between lower-tier and first- and second-tier cities, reflecting the vigorous consumption power of county markets and the new reality of Chinese consumption: the democratization of mass consumption.
张振宇Retaking Pricing Power: How Zhongshang Supermarket Rebuilds Its Moat with Private Brands
As retail competition intensifies and channels fragment, traditional supermarkets face declining foot traffic, squeezed margins, and pressure from brand owners. Developing private brands is key to rebuilding competitiveness, with a focus on quality-price ratio, supply chain depth, and reclaiming pricing power.
刘强2026 Southeast Asia FMCG Trade Show Overview
In 2026, Southeast Asia remains a key destination for Chinese FMCG brands expanding overseas. For companies looking to explore markets, meet local distributors, and expand distribution channels, offline B2B trade shows offer a low-cost, high-efficiency entry point. This article provides a comprehensive overview of the 11 most influential FMCG and supply chain trade shows in Southeast Asia for 2026.
戚特Are Chinese Brands Going All Out in the Five Central Asian Countries?
If the past decade was about Chinese brands feeling their way overseas, today in Central Asia, we are not just touching the stones but seeing the direction of the water and even starting to build bridges. In recent months, I've spoken with several brand operators exploring the Central Asian market, and a common feeling is becoming clearer: Chinese brands are beginning to see opportunities emerge in Central Asia. Of course, at the same time, from last year to this year, more Chinese people are coming to Central Asia to seek opportunities. In Almaty, Chinese freshly made tea beverage stores are becoming a new consumption scene where local young consumers are willing to queue up and check in; in Tashkent, Chinese snacks and beverages are increasingly entering traditional markets and retail shelves.
戚特As Traffic Peaks, FMCG's Winning Move Shifts to 'Efficient Fulfillment'
When supply persistently exceeds demand, shelves become increasingly crowded, and consumer attention is extremely fragmented, a practical question confronts every FMCG professional: in an era of surplus, where can growth still be found? On March 16, the CFC2026 11th China FMCG Conference, co-hosted by New Distribution, Innovation Retail Society, and CFC Going Global, with Anneng Supply Chain as a joint organizer, was held in Chengdu. With the theme 'Advance Toward the C-End,' the conference explored pathways for the FMCG industry. Shi Kunliang, General Manager of Anneng Supply Chain's Marketing Center, was invited to attend and deliver a keynote speech. 'Omnichannel low growth is the norm, and offline negative growth is also the norm. The core reason for the slowdown of major brands in the past is that they lost by relying on past successful experience.' This may also be a common sentiment among many FMCG professionals. After the peak of traffic dividends, the 'winning move' in new retail has shifted from traffic competition to efficient fulfillment; supply chain is no longer a backend cost but the key to breaking through retail dilemmas.
安得智联Major Release | "Next-Generation Distributor White Paper - China FMCG Distribution Insights 2026"
At the China FMCG Distribution and Retail Conference held on March 18, 2026, during the CFC Conference in Chengdu, New Distribution's chief editor Zhou Qun released the "Next-Generation Distributor White Paper - China FMCG Distribution Insights 2026." The white paper argues that the industry is not merely facing a stagnant market but an era of oversupply, where traditional distribution logic is failing, and the next generation of distributors must shift from scale-driven to quality-driven operations, from single-channel distribution to multi-channel layered management, and from being transaction intermediaries to becoming operationally capable matching intermediaries.
周群China Resources Beer 2025 Annual Report: Beer Profit Surges 17.4%, Baijiu Pain Does Not Alter Long-Term Course
On March 23, China Resources Beer (00291.HK) held its 2025 annual results conference in Hong Kong. On the surface, due to a 2.877 billion yuan impairment of baijiu goodwill, the company's profit attributable to shareholders was 3.371 billion yuan. However, excluding special items such as goodwill impairment, relocation gains, and capacity optimization, profit attributable to shareholders reached 5.724 billion yuan, up 19.6% year-on-year. Beer business EBITDA increased 17.4% year-on-year to 9.611 billion yuan. Consolidated turnover was 37.985 billion yuan, with cumulative growth of 6.537 billion yuan during the 14th Five-Year Plan period.
New DistributionFrom Craft Innovation to Industry Leadership: Akuan Food Redefines Health Standards in Convenience Food with Zero-Frying Technology
Under the national 'Healthy China 2030' initiative, the 'Three Reductions, Three Healths' campaign is gaining momentum. The convenience food industry faces the question of how to protect national dietary health while maintaining convenience and taste. Akuan Food's release of the 'Zero-Frying (Non-Fried) New Healthy Convenience Food Development Report Blue Book' provides a significant answer, marking a shift from individual product innovation to industry-wide consensus and technological leadership.
New DistributionMajor Release | Instant Retail Lightning Warehouse Supply Chain (Distributor) Map
At the CFC Conference held in Chengdu from March 16-18, 2026, the Second Instant Retail Supply Summit Forum took place on March 17. During the forum, Yuan Lai, Chief Content Officer of New Distribution, released the "2025-2026 Instant Retail Lightning Warehouse Supply Chain Partner Map." This year's forum focused on answering who should provide controllable supply, and the map categorizes distributors into four types based on coverage and assortment logic.
袁来In the Era of Food Delivery, Why Do People Still Eat Instant Noodles?
If we rank the popular categories in China's consumer market, instant noodles would probably not make the top ten. They are too ordinary, so ordinary that almost no one seriously discusses the industry. However, in recent years, some financial report data have quietly changed this impression. Against the backdrop of overall consumption pressure, the performance of instant noodle companies has been somewhat impressive. For example, Master Kong's instant noodle business has returned to growth, while Uni-President China's premium product line has also maintained good performance. If you just take a quick look, it's easy to overlook this, but if you stretch the timeline a bit, you'll find it's actually quite intriguing.
杨晓More Beverages Sold, Less Money Earned: Some Distributors Begin to Recalculate a 'Non-Mainstream Category'
A beverage distributor with ten years of experience described this year's business as 'selling more goods but earning less money.' As promotions pile up, profits thin out, prompting more distributors to reconsider their product mix. In this context, some are turning to non-mainstream categories like areca nut, with new-style products such as Bingqi gaining attention for their longer shelf life and higher margins.
AmyFrom Pioneer to Leader: Damowang Opens a New Track of Rich-Flavor Snacks with Sesame Sauce Konjac Tripe
At the 2026 Chengdu Sugar Fair, a stark contrast was observed: industry-wide anxiety over slow sales, high inventory, and price chaos versus the bustling booth of Yanjin Shop's Damowang, where distributors crowded to inquire and order. Frost & Sullivan's latest certification shows Damowang's Sesame Sauce Konjac Tripe has been the national sales leader for three consecutive years, proving it as a truly reliable product in a market flooded with options.
任文青AndyDealer Breakthrough: First Adjust Structure, Then Strengthen Organization, Then Calculate Compensation
A dealer asked why he couldn't meet the manufacturer's targets despite his efforts. The article outlines three steps for market breakthrough: adjusting product structure, channel structure, and combining organization, execution, and compensation.
高级研究员 海游