TOPIC ARCHIVE
Dealer Operations articles
经销商经营
Browse 3725 New Distribution articles about Dealer Operations.
Published articles
3725 articles · Page 4 of 156
Direct Hit at the Spring Sugar Fair! Dali Strongly Leads, Full-Category Upgrade Anchors New Industry Direction
In the channel, a change in 'product selection' is underway. Distributors are shifting from 'stocking more' to 'selecting better products'; consumers in stores repeatedly check ingredient lists, making more rational decisions; in special channels like schools, 'high-oil, high-salt, high-fat' products are explicitly restricted. These dual changes in channels and consumption are reshaping product entry barriers. Clearly, products with health attributes, clear selling points, and defined consumption scenarios are becoming the new 'passport.' As the Chengdu Spring Sugar Fair approaches, a new product cycle is unfolding. As a leading domestic food company, Dali Foods is participating in this spring fair, launching over 60 new products across core categories.
田静Distributors, Stop Being 'Movers'!
A trading company owner shared on social media: 'First principles is a super method to see through phenomena to the essence! Ask what the fundamental question is, then think about what to do. In any field, stage, or environment, when feeling lost, set aside appearances, penetrate the essence, and get to the core of the problem.' In recent years, business has been tough, and many distributors are feeling lost and anxious, making mistakes in judgment and operations. It's necessary to share six daily operational issues that need to be solved with 'first principles.' The first principle of sell-through is consumer operations.
高级研究员 海游Zhao Bo of New Distribution: The Crisis and Opportunity for FMCG Practitioners in the AI Wave
As generative AI sweeps across industries, the FMCG sector—a traditional field deeply tied to human interaction and billions of consumer needs—is undergoing structural changes. From category decisions at retail stores to supply chain coordination, AI has penetrated every link of the industry chain. The question for every FMCG professional is no longer 'Will AI affect us?' but 'How do we stay firm in this transformation?'
赵波Is There an Opportunity for FMCG Distributors to Go Global?
After 2025, the Chinese FMCG market is characterized by extreme squeeze and zero-sum competition. Distributors face shrinking margins and must explore overseas opportunities. While many attempts fail due to capability mismatches, there are real opportunities for those who transform into supply chain service providers, leveraging China's expertise in fragmented markets and digital distribution.
戚特New Distribution's Ren Wenqing: The Old Distribution System Fails in an Era of Oversupply!
At the 11th China FMCG Conference held in Chengdu from March 16-18, 2026, Ren Wenqing, CEO of New Distribution, delivered a keynote speech titled '2026 New Distribution Annual Insight: From Linear Distribution to Supply-Demand Matching System.' This article summarizes the core of his speech, which argues that the FMCG industry is shifting from a linear distribution model to a supply-demand matching system, driven by the need to address oversupply and changing consumer behaviors.
任文青Andy200,000 Cases in Six Months: The Relaxed Player 'Bouncing to Dai Disco' at the Sugar & Wine Fair: What Makes Yunnuoshan Stand Out?
The old growth drivers of China's beverage industry—channel inventory pushing, flavoring with artificial essences, and price-war involution—have reached their end. Distributors are undergoing role reconstruction, and consumers' 'ingredient awakening' is intensifying. At this crossroads of old and new momentum, Yunnuoshan has chosen a harder but correct path: rooting downward and growing upward, building a brand grounded in core production areas and industrial depth, striving to become the 'Noah's Ark' of the next generation of beverages.
YvonneNew Distribution's Zhao Bo: How the FMCG Industry Should Embrace Change in the AI Era
In this speech, Zhao Bo from New Distribution argues that FMCG is one of the first industries where AI will see large-scale implementation and tangible results. He outlines how AI is reshaping consumer decision-making, brand-channel connections, and internal business operations, and provides a three-stage roadmap for companies to adopt AI, emphasizing the importance of starting with real problems and preserving human insight.
赵波Thin Margins, High Inventory, Strict Compliance? On March 15, the Dealer Annual Training Course Arrives
Dealers are facing tough times: shrinking profits, mounting inventory, and stricter tax compliance. To help dealers navigate these challenges, we are hosting a special pre-event training course during the CFC China FMCG Conference, featuring three experts who will provide practical solutions on profit improvement, compliance, and business model transformation.
New DistributionThe Times Have Changed: The 30-Year B-End Path Has Completely Failed—How to Successfully Build a C-End Command Center?
Over the past three decades, the Chinese FMCG industry has had only one winning logic: mastering the B-end. As long as channel penetration was deep enough and the distributor team strong enough to continuously push products onto terminal shelves, you could win. This push-based approach dominated the thinking of a generation of marketers. However, in the last two years, the consensus is that this playbook has completely failed. Increasing rebates and issuing hard sales targets to push products has resulted in goods sitting stagnant at terminals like dead water. Why? Because the underlying commercial soil has fundamentally changed. We built a vast B-end empire in an era of shortage and incremental growth, but now we are lost in an era of severe oversupply and stock-driven markets.
陈思廷FMCG Distributors' Guide to 'Raising a Lobster': First Understand What It Is, Then Decide How to Use It
Recently, a phrase has been trending in social circles: 'Have you raised a lobster?' This 'lobster' refers not to the culinary delicacy but to OpenClaw, an open-source AI agent that has suddenly gained popularity. Its icon resembles a red lobster, so the process of installing, deploying, and fine-tuning OpenClaw is vividly called 'raising a lobster.' Its rise to fame isn't just for fun; it represents something more significant: AI is moving from 'conversation' to 'taking action for you.' This is something distributors should take seriously, as the FMCG industry is ripe for such transformation.
New DistributionThis Time, We Have the Path Ready for Beer Distributors to Break Through
This is the common situation we face today: industry volume shrinkage is an indisputable fact. But if you ask frontline beer distributors, they will likely tell you that the word 'shrinkage' cannot describe their feeling—it's a suffocating sense of being attacked from both sides. Upstream giants demand profits, squeezing margins and increasing inventory; downstream restaurant terminals demand fees, requiring advances for store purchases, promotions, and displays. Payment cycles are lengthening, cash is tied up in goods, and cash flow is at risk. The solution lies in opening a 'second battlefield'—using multi-category symbiosis to counter single-category competition, with beer as the core and complementary products like soda water to enhance the scene.
陈思廷The First Positioning Battle After the 2026 Spring Festival: Lay's 'Spring Harvest' Returns, Giving Channels a Firm Grip
This year's Spring Festival came late, leaving the market with almost no buffer before hitting the spring season. For frontline distributors and retailers, this means the pace has shifted forward—festive atmosphere just fades, and shelf structures need to be readjusted. Time is tight, and tasks are heavy. At this critical juncture, channels fear 'trial and error' the most. A snack distributor in East China said bluntly: 'Our requirement for new products is simple—no gimmicks, just guaranteed sell-through.' The consumer shift is equally rapid. After the holiday, consumption quickly returns to daily scenarios: office, home restocking, spring outings, etc.
冯瑶The Impact of Instant Retail: Who Will Become Relics on the Beach?
The wave has arrived: this is not a choice, but a matter of survival. In 2025, China's instant retail market will exceed 2.5 trillion yuan, with a year-on-year growth of over 35%. Instant retail is no longer a simple channel supplement, but a profound channel revolution. Data doesn't lie: in first-tier cities, instant retail already accounts for 18% of FMCG retail sales; in second- and third-tier cities, this figure is climbing at a rate of 5 percentage points per year. Coca-Cola's flash warehouse model, P&G's front-warehouse experiments, Unilever's instant supply chain restructuring—brand giants are exploring and acting.
陈思廷A Letter to Distributors: The Second Half Is Not About Who Earns More, but Who Holds the Line
History does not simply repeat itself, but it often rhymes. Over the past three decades, China's FMCG distributors have enjoyed the most magnificent economic growth dividends in the world. As the water rises, all boats float high; as long as you were bold enough, dared to leverage, and dared to expand warehouses and buy fleets, the elevator of the times naturally carried personal wealth to new heights. That was an era of one-way upward movement, of 'going long on China and expanding circulation.' However, when the elevator stops, or even begins to descend, we must cool down from the frenzy of expansion. Today, we stand at a turning point of a grand cycle. For...
戚特It's Time to Rethink Distributors Today!
Discussions about distributors have intensified recently, with views ranging from their increasing difficulty to their inevitable obsolescence. However, these perspectives only capture part of the reality; the true shift is a fundamental rewrite of the underlying logic of the FMCG distribution system, moving from an expansion-driven to a matching-driven market. This article argues that distributors will not disappear but must evolve into more organized, capable intermediaries to thrive in an era of oversupply.
周群Why Are Distributors 'Losing More the More They Do'?
A recent field study reveals that many distributors are anxious and tend to seek external solutions, but the key to success lies in 'seeking inward'—strengthening internal management and operations. Through contrasting stories of two distributors, this article outlines five directions for internal optimization, emphasizing that a solid foundation is essential before expanding outward.
张雨薇Where Is the Next Growth Frontier for China's FMCG Industry?
In an era of oversupply, FMCG growth is shifting from channel dividends and distribution coverage toward consumer demand, instant retail, retail remodeling, private labels, global markets, AI, and cross-industry coordination.
New DistributionNew Distribution Zhao Bo: When AI Starts Making Decisions for Consumers, FMCG Becomes the Frontline Battlefield
In the FMCG industry, AI is not just changing a few 'tools' but the consumers themselves: who makes decisions, how they are persuaded, what prices they see, what journeys they take, and to whom they remain loyal. This long article, written entirely from the perspective of FMCG practitioners, systematically deconstructs the five dimensions AI is rewriting, starting from the consumer. Why FMCG is becoming the frontline battlefield for AI rewriting consumer behavior: if AI is reshaping every industry, then in the consumer sector, FMCG is almost the first to feel the change. The reason is not the technology itself, but the structural characteristics of FMCG consumption.
赵波With Xinhua Net Culture on One Side and Dong Yuhui on the Other, the New Product Shanshanhai Is Becoming a Trump Card for Seasoning Distributors
In 2025, China's condiment industry experienced a prolonged and cold 'late spring chill.' Distributors on the front lines felt it acutely: traditional soy sauce, vinegar, chicken essence, and MSG fell into brutal price wars, once-proud hero products saw slowing sales and high inventory, while consumer preferences shifted quietly—they tightened their wallets but scrutinized ingredient lists for healthier, cleaner options. 'Business is getting harder, profits thinner, where is the next growth point?' Amid this market silence, the brand 'Xianzhihui' broke through with its core product 'Shanshanhai' in 2025, leveraging national media Xinhua Net Culture and top IP 'Yuhui Tongxing' to create a phenomenon online and signal to offline channels that in the healthy umami niche, Shanshanhai is becoming the most promising trump card for distributors.
陈思廷Distributors Keep Doubling Down! Why Has JDB's Fortune God Can Become the Hard Currency of the Year of the Horse CNY?
As the final battle for annual sales in the FMCG industry, CNY not only determines a perfect end to the past year but also the top priority for manufacturers to achieve a good start in the new year. Now that the Spring Festival season has just concluded, the answers are already written in distributors' performance reviews. "Everyone says business is tough this year, but if you follow the right brand, you can still have a prosperous year," lamented a distributor surnamed Liu from the Guangdong region. And the brand Liu refers to as "right" has a vivid example in this year's Spring Festival marketing battlefield. In exchanges with multiple distributors, New Distribution found that...
何雯Business Insights from Meeting 200 Distributors
As we greet the new year, I'm Yuan Lai from New Distribution. Before the new year, I gave a one-hour internal sharing session on the moat of distributor businesses at the Tower Alliance annual meeting (an alliance of 553 distributor supply chain organizations, abbreviated as 'Tower Alliance'). The following combines the content of that sharing with my latest thoughts. As the saying goes, the whole year's work depends on a good start in spring. I hope this article can bring some inspiration and thinking to more distributors in their business layout at the beginning of 2026. Let me start with the conclusion: Today's competition among distributors is shifting from 'who can supply better' to 'who can manage products better'.
袁来Brand-oriented Distributors' Weakness: C-end Operational Capability
Brand-oriented distributors are those who have deep regional cooperation with one or two brands, treating them as core brands that account for over 80% of their business. In the era of shrinking volume, brand owners now require not only distribution capability (B-end) but also promotion capability (C-end). This article discusses the challenges these distributors face and provides strategies for C-end operations, including customer acquisition, repurchase, and increasing average order value.
高级研究员 海游Ten "Helpers" for Distributor Profit
In 2025, I conducted field research on no fewer than 50 distributor owners and identified many issues in warehouse logistics, team management, and channel management. This article is the first in a series, discussing ten factors that impact distributor profit, focusing on revenue-generating strategies such as execution, store efficiency, and digital transformation.
高级研究员 海游What Is True Long-Termism?
Li Zhilong, chairman of Hunan Sunshine Wine Co., Ltd., reflects on the baijiu industry's shift from 'capital carnival' to 'overcapacity,' advocating a return to quality and cultural value. He emphasizes building brands over selling products, fostering a community of shared interests among manufacturers, distributors, and consumers, and using social responsibility to sustain long-term brand growth.
思考派