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First Session of 'National Benchmark Distributor Study Tour' - Into Jiapin Yunshi, a Complete Success!
On July 21-22, the first session of the 'New Distribution National Benchmark Distributor Study Tour' concluded successfully at Jiapin Yunshi. Originally planned for 80 participants, the event expanded to 170 seats due to overwhelming demand. Attendees gained insights from New Distribution's sharing, Jiapin Yunshi's founders, and a warehouse tour, leaving with valuable knowledge.
New DistributionIce Cream Faces Its Worst Peak Season, Ice Cream Distributors Have Bitter Complaints!
The peak season is not booming, and slow sales are putting enormous pressure on ice cream distributors. During the height of summer, while the sun blazes, ice cream distributors find themselves in a chilling situation. Every year from April to September is the peak consumption season for ice cream. This summer, as the first peak season after the full reopening, the ice cream industry had high hopes. However, after half a year of anticipation and effort, they have hit a wall of 'peak season without prosperity.'
头条君Distributors, Earn Money Standing Up!
Whoever holds scarce resources holds the power of choice. This article explores why distributors are losing control over their destiny, how to shift from serving brands to serving customers, and how to become a truly independent enterprise to earn money with dignity.
任文青AndyJinmailang's 'Four-in-One' Dealers Have Started to Give Up
A decade of firsthand experience with the 'Four-in-One' system: from a salesperson to a dealer, Li Ziming witnessed Jinmailang's growth from 8 billion to over 20 billion yuan. Now facing declining sales and a changing market, he reflects on the system's past success and its uncertain future.
冯瑶The Biggest Obstacle to Channel Digitalization: Once Aiming to Eliminate the Middleman, Now Demanding Their Cooperation with Confidence
Liu Chunxiong's digitalization once advocated disintermediation, eliminating middlemen, and no middlemen taking a cut. This was a detour in digitalization that lasted a long time. Now it's clear that middlemen are indispensable, and disintermediation is a wrong move. For top FMCG companies, offline channels account for over 90% of sales. I don't believe that missing 90% of the market can be called a successful digital transformation. The main theme of 2023 is returning to offline, with full-chain channel digitalization, where middlemen must also participate and cooperate. In the past, the goal was to eliminate them, but now we confidently demand their cooperation.
刘春雄The Five-Character Scripture for Dealer 'Small Bosses': Nurture, Support, Activate, Stabilize, Adapt
A stable team of small bosses is key to the success of a partnership model. Only by continuously delegating distribution rights can the initiative of frontline workers be fully unleashed, which is the only way to address both symptoms and root causes in today's competitive environment.
高级研究员 海游Wuhan's "Erchang Soda" Battle: Whose Soda Is It?
At the just-concluded Wuhan Erchang Soda distributor conference, Lan Shili was not satisfied with the signing numbers. This re-entrepreneurship project, which he sees as 'surpassing the past,' may face twists and turns. The traditional peak season for beverages starts in April, but Lan only recently rushed to recruit distributors, clearly a few steps behind. A bigger risk looms: whose soda can be called 'Erchang Soda'? Since last year, Wuhan Hengrunshi, the operator of Hankou Erchang Soda, has repeatedly filed oppositions to trademarks applied for by Wuhan Erchang Beverage. The five confrontations are undoubtedly a warning to Lan Shili—in the same city, not everyone can print 'Erchang' on a soda bottle.
陈晓京Bad Environment? The Bigger the Waves, the More Expensive the Fish!
Success is not about solving problems, but seizing opportunities. This article reviews historical marketing shifts in China and argues that during economic downturns, companies should upgrade products and move closer to consumers rather than cut prices.
刘春雄What Key Indicators Should Brands Focus on for Successful TPM Project Implementation?
In recent years, due to the impact of the COVID-19 pandemic and international trade frictions, consumer goods companies have gradually shifted to refined business management. Most companies choose expense management as an entry point for Trade Promotion Management (TPM) projects, but some fail to achieve satisfactory results after launch. QinCe shares its successful TPM implementation experience, emphasizing that the original intention and goals must remain unchanged, and highlighting key factors such as balancing financial and business logic, handling complex channel activities, automating accounting, and ensuring information transparency.
邢争世Sprite's '82 Vintage' Joke Becomes Reality: The Brand's Urgent Bid to Win Over Young Consumers
The '82 Sprite' meme, originating from a popular internet joke, has been turned into a real product by Sprite. This 'meme marketing' move is seen as a strategy to resonate with and leave a lasting impression on younger consumers, as the brand faces intensifying competition in China's carbonated beverage market.
New DistributionStrategies and Transformations of Daily Chemical Distributors
In the new consumption era compounded by the post-pandemic period, daily chemical distributors face immense pressure and are undergoing transformation and upgrading. There is no one-size-fits-all formula, but by learning from others' successes and adapting to one's own reality, distributors can find a new starting point for development. The key is to follow trends and adapt appropriately for efficient and effective transformation.
程英奇From a Mom-and-Pop Shop to a Hundred-Person Team: How Can Distributors Maximize Their Team's Strengths?
Most 'outstanding people' are not generalists but specialists. During market research for a multi-billion-dollar company, the author visited distributors in several provinces and found that many had grown from small family operations into large teams. This article shares insights on evolving from a 'gang' to a 'team' to an 'organization,' effective motivation strategies, and how to maximize team strengths.
高级研究员 海游Bulk Snack Stores Expand Rapidly, Distributors Caught in a Dilemma, Price War Imminent?
The emergence of bulk snack stores represents a channel transformation opportunity, but as competition intensifies, industry consolidation is inevitable. Distributors face challenges as these stores disrupt brand pricing, yet they also present new opportunities for collaboration.
任文青AndyWhat Pitfalls Should Distributors Avoid When Building Their Own Supermarket Channels?
Distributor transformation is a key trend in the FMCG sector. Jia Yongshun, General Manager of Jintong Company, shared insights on pitfalls to avoid when distributors open fresh food supermarkets, covering product positioning, layout design, and marketing.
贾永顺Can Shrinking Wallets Support the Expanding Discount Retail Industry?
Customers don't just like cheap prices; they like the feeling of getting a bargain. Discount retailers that tap into this precise need hold the key to success. As economic downturns prompt consumers to tighten their belts, the discount retail sector is booming, but it faces challenges such as supply chain issues and intense competition.
王庆丰Distributors, Hold On!
Distributors are facing significant business declines due to economic pressures and new retail formats. Three young distributors share their strategies for survival and growth, emphasizing core competencies, adaptation, and innovation.
袁来The Rise of the Post-80s and Post-90s Distributors!
The environment has changed, and only distributors who adapt can survive and thrive. This article explores the rise of a new generation of distributors, characterized by their youth, data-driven approach, and openness to innovation, and argues that their success stems from their ability to adapt to the changing market.
任文青AndyImpressive Debut at FBIF: Lan Fong Yuen Iced Lemon Tea Is a 'Good Business'
Lan Fong Yuen Iced Lemon Tea attracted the interest of many beverage distributors with its storied brand and distinctive product. At the FBIF Food & Beverage Innovation Exhibition held in Shenzhen on June 14, the brand recreated its Central, Hong Kong heritage store and showcased the 'eight-hand pulled tea' technique, drawing crowds. The product stands out in the competitive lemon tea market due to its brand heritage, unique features, and promising market potential.
青山依旧After a Beer Distributor Was Caught in More Than 30 Cases of Cross-Region Dumping
A beer distributor for a leading brand faces severe penalties after being caught in over 30 cases of cross-region product dumping, despite claiming innocence. The article explores how he can clear his name by writing a formal report to the brand, emphasizing the importance of written communication in modern brand-distributor relations.
陈思廷Price Inversion and Rising Inventory: Wuliangye Trapped in the 'Second-Place Dilemma'
At Wuliangye's 2022 annual shareholders' meeting, Vice General Manager Liu Yang explained the price inversion issue, acknowledging that the price of 'Pu Wu' had indeed inverted this year due to various factors, but expressing confidence in achieving price recovery. In reality, the price inversion of 'Pu Wu' did not start this year; it was already evident at the end of last year when distributors cut prices to reduce inventory and raise funds. A liquor wholesaler revealed that his purchase price from upstream Wuliangye distributors had dropped to 930 yuan per bottle, nearly 40 yuan below the ex-factory price of 969 yuan.
陈世锋E-commerce Giants Launch a 'Inventory Clearance' War
Douyin has recently launched a store called 'Super Cheap Little Shop' offering daily updated products at ultra-low prices, some as low as 0.01 yuan. This move highlights the growing trend of e-commerce platforms using low-price strategies to clear inventory, attract traffic, and penetrate lower-tier markets, despite the lower profit margins compared to regular sales.
梓陌The Direction for Distributors Is Not Becoming Big Players, but Platformization
Before 1998, China had 'big distributors,' but they were eliminated by 'big manufacturers.' Since then, distributor development has trended toward smaller scale, with small regional agency systems. The key is that 'obedience' matters more than scale, and distributors with channel control capabilities can evolve into platform players, which is the future direction.
刘春雄Case Analysis: The Logic Behind Driving Sales in the Beverage Peak Season
As industry competition intensifies, manufacturers and distributors face growth pressure. This article analyzes common pitfalls under high growth expectations and provides practical guidelines to avoid them, emphasizing the importance of consensus, communication, and disciplined execution.
邢仁宝Tang Binsen's Anniversary Speech: Withstood Inventory and Other Pressures, Learning from Huawei in Organization
On Children's Day, Genki Forest held its seventh anniversary celebration at its headquarters. Founder Tang Binsen called the past year the company's 'coming of age,' disclosing performance progress and reflecting on past issues, including channel inventory pressure and organizational adjustments.
杨亚飞