Introduction: Lan Fong Yuen Iced Lemon Tea has sparked interest among beverage distributors thanks to its storied brand and distinctive product. On June 14, the FBIF Food & Beverage Innovation Exhibition, themed 'Creating Miracles Again,' was held as scheduled in Shenzhen. Hundreds of brands from across the country gathered with their signature products to compete for attention. Among them, the Hong Kong-style Lan Fong Yuen booth attracted the attention of many professional visitors. At the exhibition, Lan Fong Yuen recreated its old Central, Hong Kong store on a 1:1 scale and demonstrated the 'eight-hand pulled tea' technique, drawing crowds. The brand's star product, Iced Lemon Tea, also stood out among a sea of tea beverages. As is well known, the lemon tea segment is not short of players; it has even become a standard product for many beverage brands. Facing numerous lemon tea products on the market, how does Lan Fong Yuen Iced Lemon Tea attract distributors' attention?

A Brand with a Story Founded in 1952, Hong Kong's Lan Fong Yuen has a history of 70 years. It is known that Mr. Lam Muk Ho founded Lan Fong Yuen at the age of 24 and spent over sixty years focusing on milk tea research. His独创 'eight-hand pulled tea' technique has been listed as Hong Kong's intangible cultural heritage, and his original silk-stocking milk tea and yuen yeung (coffee-tea) have become the most authentic Hong Kong-style milk teas. To this day, people still queue daily at the Lan Fong Yuen store in Central, Hong Kong. With the popularity of Hong Kong films and TV dramas, more and more consumers have come to know the Lan Fong Yuen brand, and it has become a must-visit spot for tourists in Hong Kong. To meet the escalating consumption demands of consumers, in 2017, Lan Fong Yuen launched a cup milk tea product line, including silk-stocking milk tea and Hong Kong-style yuen yeung. These products follow Lan Fong Yuen's classic recipes, offering authentic taste and exquisite packaging, quickly winning over a large number of young users and idol stars upon launch. A brand with a story often brings its own traffic, because behind every brand story, the core value of the brand is clearly conveyed. Time has endowed Lan Fong Yuen with deeper connotations, and the brand conveys to us its craftsmanship and dedication to tea beverages. This heritage is also reflected in more of Lan Fong Yuen's products—the unique cultural depth behind Iced Lemon Tea is one of its advantages in quickly capturing the minds of today's young consumers.

A Product with Distinction Every popular product has its reasons for existing—whether it's attractive packaging, rich flavor that keeps people coming back, unique taste that is irresistible, or a price point that is hard to refuse... Beyond the added value the brand gives the product, how does Lan Fong Yuen turn the selling points of Iced Lemon Tea into highlights that attract young consumers and distributors?

First, Iced Lemon Tea inherits the 70-year-old traditional tea brewing technique—the 'eight-hand pulled tea method'—which maximizes the original flavor of the tea leaves. This unique technique is reflected in the taste advantage of 'good taste without astringency.' Second, building on the advantage of removing tea astringency, Iced Lemon Tea boldly adopts a 0-sucrose formula, aligning with the current 'low-sugar' trend, truly achieving 0 sucrose and 0 fat, giving consumers a refreshing experience without any burden. Finally, it's about a high-quality user experience. Unlike traditional lemon teas, Lan Fong Yuen Iced Lemon Tea uses fresh lime juice blended with freshly brewed Ceylon black tea, harmonized with acacia honey. Behind the rich flavor is nearly rigorous ingredient selection, reflecting Lan Fong Yuen's dedication to perfection. The label of 'authentic Hong Kong-style iced lemon tea' undoubtedly deepens consumers' 'dependence' on Lan Fong Yuen Iced Lemon Tea, potentially turning them into highly loyal repeat buyers.

A Promising Track Indeed, whether it's a brand with a story or a product with distinction, to achieve sustained growth, one must find the right track—what we often call betting on the trend. The reason Lan Fong Yuen Iced Lemon Tea has attracted distributors' attention is precisely because it is in the high-growth lemon tea beverage track. According to the '2022 Tea Beverage Category Report' released by Meituan Food, lemon tea sales grew by no less than 130% year-on-year in 2022, while the '2021 China Lemon Tea Industry Development White Paper' released by Canbaodian showed that the number of hand-beaten lemon tea users exceeded 30 million in 2021. From Mixue Bingcheng's 4-yuan lemon water to Linji Tea's nationwide chain, to the popularity of hand-beaten lemon tea, lemon tea has become a hot category in beverages with room for growth. The reason this track is booming is that lemon tea meets current consumer demands. It is understood that consumers like lemon tea because it is refreshing, cuts through grease, and is healthy, suitable for daily drinking, meals, and other scenarios, offering a broader range of consumption occasions. Having a wider consumer base and higher-frequency repurchase opportunities is the reason for the sustained growth of the lemon tea track. Within this promising track, Lan Fong Yuen Iced Lemon Tea has sparked interest among many beverage distributors with its storied brand and distinctive product.

Iced Lemon Tea Is Well-Received Unlike impulsive consumers, distributors are more rational in product selection; their logic is strong sell-through and profitability. The foundation of strong sell-through is brand power, product power, and channel power: brand power comes from a recognizable brand and a story with content; product power comes from the product's own characteristics and whether it meets the needs of most consumers; channel power is whether the product fits mainstream channels and is a mass-market product. Lan Fong Yuen Iced Lemon Tea happens to possess all of these. Profitability is more about the product's sales power and margins. It is understood that Lan Fong Yuen Iced Lemon Tea is positioned in the 5-6 yuan price range, which is generally acceptable to consumers in the lemon tea category, meaning the product can adapt to a wider range of channels, with sales volume proportional to profit. More importantly, Lan Fong Yuen Iced Lemon Tea has already validated market acceptance through sales in some channels. In May 2023, based on the real sales ranking of the official Douyin flagship store over the past 30 days, Lan Fong Yuen Iced Lemon Tea ranked TOP1 on Douyin's e-commerce lemon tea beverage bestseller list. Previously, it also topped the Tmall Supermarket health new product bestseller list and the Tmall tea beverage V-list, among other e-commerce platform bestseller lists. Last summer, Lan Fong Yuen Iced Lemon Tea was also 'hot' offline. On the first day of launch at 1,060 7-Eleven stores in Guangzhou, sales reached 15,200 bottles, with the best single-store performance selling over 100 bottles per day (it is understood that the industry average daily PSD is less than 10)... Behind its excellent performance across multiple channels is consumer recognition of the product, which will also become the strongest guarantee for distributors. Therefore, Lan Fong Yuen Iced Lemon Tea is destined to be a good 'business.'