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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 34 of 52
Is Pinduoduo Starting to Sell Groceries?
Pinduoduo is reportedly launching a new community group-buying platform called "Duoduo Grocery" in Wuhan and Nanchang. Following its previous strategy, the company is expected to use heavy subsidies to attract group leaders and compete with established players like Meituan and Xingsheng Youxuan.
New DistributionThe Secret to Live Commerce Success Was Explained 100 Years Ago
In 1904, Albert Lasker, president of Lord & Thomas, learned from John Kennedy that advertising is 'salesmanship in print.' This principle applies equally to live commerce today, which is essentially video salesmanship. The key to success lies in knowledge, trust, and personality, not just performance.
空手Deep Dive | Evaluating Meituan's Entry into Community Group Buying: Only Two Models Will Survive!
Meituan has announced its entry into community group buying with a new business unit, Meituan Select, targeting lower-tier markets with a 'pre-order + self-pickup' model that empowers community convenience stores. The author argues that this model captures the core logic of community group buying, and predicts that ultimately only two models will prevail: chain-store-led and supply-chain-platform-led, with Meituan likely to win in the first phase against rivals like Xing Sheng, but lose in the second phase to local chains due to higher delivery costs.
连杰Is a Business of Putting Community Supermarkets in WeChat Groups Worth $4 Billion?
In the past two months, the community group buying sector has seen nearly 10 billion yuan in financing and mergers. This does not necessarily signal the start of a new track, but rather an early endgame, as internet giants like Alibaba and Tencent have already entered the fray.
维维Alibaba's Ele.me Enters Community Group Buying, Opens in Zhengzhou, Stirring Up the Sector
Following Meituan's launch of its community group buying business in July, Alibaba's Ele.me has announced its entry into the market, starting with Zhengzhou. Leveraging Alibaba's ecosystem, Ele.me aims to compete in the lower-tier city market, despite facing industry-wide challenges such as supply chain and delivery efficiency.
New DistributionTesting Wholesale Business, Targeting 1688, Pinduoduo Sparks B2B War!
Pinduoduo has launched a new wholesale business called 'Duoduo Wholesale' with zero commission and no promotion fees, aiming to compete with Alibaba's 1688 platform. Despite facing significant challenges in logistics and technology, Pinduoduo is determined to enter the B2B market, which is still growing rapidly.
云合Is Community Group Buying Worth It?
Community group buying has seen a resurgence amid the pandemic, with major players like Xingsheng Youxuan and Shihuituan securing significant funding. However, challenges remain, and the competition is now dominated by tech giants Tencent, Alibaba, and Meituan, each leveraging their unique strengths in supply chain and community networks.
糯米超人Live-stream selling has cooled down; now we can start doing live streaming
Live streaming is not just for internet platforms; physical enterprises have greater application space. The article argues that live-stream selling is a bubble that has burst, and enterprises should use live streaming for broader purposes like showcasing products, culture, and processes.
苗庆显Community Group Buying: Changes in the Battlefield After Meituan's Entry and Countermeasures for Chain Stores
Core viewpoints: 1. In the past, offline chain retail was not impacted by online forces, not because we were strong, but because the enemy was not yet capable. 2. Meituan's strategy will impact not only community group buying but also offline store retail. 3. Countermeasure: Chain stores must complete the digitalization of local distributor inventory ahead of Meituan.
连杰Meituan, Ele.me, Dingdong Maicai, Xingsheng Youxuan and Other O2O Platforms Surge: Time for FMCG Companies to Get on Board!
The pandemic has accelerated the growth of new retail O2O platforms, making them a significant trend for FMCG brands. These platforms are not only sales channels but also marketing arenas, offering access to young, influential consumers and enabling precise, data-driven marketing. However, regional imbalances and organizational challenges require brands to adopt strategic approaches.
袁来Can Giants Prop Up Community Group Buying?
Community group buying has attracted significant capital and major internet companies like Alibaba and Meituan, but the industry faces challenges from low barriers and intense competition. The article examines whether these giants can sustain the sector's growth.
燃财经工作室The Three Unavoidable Things in Life: Toxic Chicken Soup on Moments, Pretty Girls on Douyin, and Brainwashing Ads in Elevators
No matter the era, media are unavoidable, carrying distinct characteristics of their time and invading daily life while serving as vital tools for information dissemination. In ancient times, besides imperial edicts, there were hearsay and gossip; in modern times, newspapers and leaflets evolved into telegraph, telephone, television, and fax. With the internet, information became aggressive and overwhelming, with countless apps plastering text, audio, and video in your face, leaving no escape or refusal.
八米 万护侯Star Livestream Commerce: To Play or Not to Play?
Since 2020, an increasing number of celebrities have joined livestream commerce, but issues like lack of professionalism, data fraud, and high return rates have cast doubt on its effectiveness. Brands must carefully consider whether to enter this space, focusing on matching celebrity personas with product positioning and selecting appropriate products.
林川Head Community Group Buying Platforms Burn Cash to Grab Market Share, Why Did They Turn Profitable in Just Two Years?
Since early 2020, leading community group buying platforms have seen continuous financing waves, and the pandemic has validated the value and business model of community group buying, attracting giants like Meituan, Didi, and Alibaba to enter or increase investment. This article shares the entrepreneurial journey of a community group buying startup, hoping to provide insights for practitioners in the field.
长袖How Hot Was Livestream E-commerce in the First Half of 2020?
Livestream e-commerce has become a major traffic source for both platforms and brands. Consumer habits have formed, with 2.65 billion users engaging in livestream shopping as of March 2020. Platforms like Taobao, Kuaishou, and Douyin are competing fiercely, but challenges remain in regulation, cost-effectiveness, and the sustainability of top influencers.
零售商业评论Wang Baobao, Yungeng Wuzuo, Liumang Yike... A 10,000-Word Analysis of the Rise of Internet-Famous Food Brands from Zero to One
From the turbulent 2019 to the unstable 2020, the food industry, with its strong anti-cyclical attributes, has become a hot spot for capital investment. Brands like Wang Baobao, Yuanqi Forest, Xiaoxian Dun, and Renyang Yitou Niu have become sought-after internet-famous enterprises. As a boutique investment bank focused on the food industry, 30,000 Capital has deeply participated in the entire process from 0 to 1 for multiple food brands, including Wang Baobao, Yungeng Wuzuo, Shuimangmang, Mike Rice Wine, and Liumang Yike, not only assisting with financing but also participating in strategic sorting, talent recruitment, and channel docking.
黄鹤Many Brands Are Rushing into Livestream Selling—Should I Follow or Not?
In 2020, livestreaming is the hottest trend, with consumers snapping up products and brands rushing in. However, brands should consider the hidden pitfalls, such as failed promotions, data fraud, and loss of pricing control, before deciding whether to join.
长袖From Deep Distribution to E-commerce Rise, and O2O Breakthrough: Tsingtao Beer's Channel Innovation in Practice!
The pandemic accelerated the growth of home-delivery O2O business. According to New Distribution's research data, in the 30 days after the 2020 Spring Festival holiday, the number of people working remotely from home surged, and under the stimulus of the home economy, active users of fresh food O2O platforms increased by 58% year-on-year. In fact, in recent years, O2O business has maintained rapid growth in both catering and supermarket channels, cultivating a massive user base, and its business model has become increasingly mature and stable. Taking Meituan and Ele.me as examples, public data shows that Meituan Waimai has 400 million registered users and 50 million monthly active users...
袁来In-Depth | We Must Unite with Intellectuals—Starting with Whether Wu Xiaobo Should Refund
This article discusses the backlash against intellectuals like Wu Xiaobo and Gao Xiaosong, arguing that while intellectuals have flaws, they are crucial for the real economy. It emphasizes the need for physical enterprises to unite with intellectuals to regain discourse power.
苗庆显How Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院“Oriental Magic Water” Jianlibao: Outshone Sanzhu and Apollo, Yet Reduced to OEM for Genki Forest
In 2020, Jianlibao launched new products, engaged with Douyin, live-streaming, and national trend marketing, while also serving as an OEM for the trendy beverage brand Genki Forest. Once the top national beverage brand, Jianlibao is striving to return to the public eye with determination.
黄晓军Retail Link Enters Community Group Buying: Can Alibaba Win the Same-City Retail War?
Alibaba's Retail Link has officially entered community group buying, leveraging its extensive network of small stores and partner teams. This move aims to counter competition in lower-tier markets and enhance store traffic, but faces challenges in fresh supply chain, team expertise, and a crowded market.
新经销刘少德Distributors, Stop Chasing Online Business—The Dividend Is Over!
In the past few months, due to the pandemic, lockdowns and road closures have frozen offline business. During this period, community group buying boomed, and manufacturers seemed to find a survival path, pushing distributors online with communities, Moments, and mini-program stores, but to little effect. Many distributors ask if online business is still viable, but the article argues that by the time traditional distributors see an online dividend, it's already the tail end, and they should focus on offline opportunities instead.
袁来Community Group Buying: The Midfield Battle - It Starts with Group Leaders, Ends with Supply Chain
The battlefield has shifted: early community group buying relied on group leaders' private domain traffic and physical stores to achieve low-cost customer acquisition in an era of increasingly precious traffic. However, under the dominance of a 'traffic-centric' mindset, platforms over-relied on group leaders and missed the golden opportunity to build supply chains. The black swan event has brought a new spring to the fresh produce industry—can players seize the opportunity? If you had asked a VC a year ago to predict the hottest investment track in China in 2020, community group buying would not have been their answer. But now, the seemingly impossible has happened.
陈凯乐