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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 14 of 52
Post-Pandemic Reflections on Growth
China's FMCG market has shifted from channel and brand-driven to brand and product-driven. As the pandemic recedes, many companies are setting aggressive growth targets, but the market has fundamentally changed, requiring new strategic thinking.
赵波Multiple Suppliers Withdraw from Supermarkets, Shift to Community Group Buying, Livestreaming and Other New Channels; Supermarkets at a Critical Juncture to Restructure Supply Chains!
Li Ming, general manager of a trading company primarily engaged in aquatic product wholesale, revealed in an interview with Longshang.com & Supermarket Weekly that his company had previously supplied more than 50 supermarket enterprises, but later only 10-plus remained, with business focus shifting to new channels such as community group buying, vertical e-commerce, and livestreaming. In fact, Li Ming is not alone; surveys by Longshang.com & Supermarket Weekly found that in recent years, suppliers have increasingly abandoned supermarkets or reduced their weight, turning to other emerging channels, a trend that is intensifying.
龙商网Xingsheng Launches 'Fortress Plan'
Since August this year, Xingsheng Youxuan has successively withdrawn from Shanxi, Jiangsu, Zhejiang, Hebei, Anhui, Henan and other places. After two rounds of market contraction, it only retains a few key provinces for regional operations, showing a trend of degenerating into the largest local group. The lingering effect of cost reduction and efficiency enhancement persists, and the pattern of community e-commerce moving from four to three has basically taken shape. Shoude's attack: As the only survivor among the 'old three groups' that still tenaciously survives, Xingsheng once had its own unique skills. In 2017, Xingsheng Youxuan relied on physical chain stores Furong Xingsheng and mom-and-pop stores to form a product structure of 'daily FMCG + fresh food' and a model of 'pre-sale + self-pickup', entering community group buying in Changsha.
孟祥飞Instant Logistics: Giving Consumers a Reason to Pay for 'Certainty' in an Uncertain Environment
Retail is one of the most dynamic industries in socioeconomic development. In China, offline retail has evolved from supply and marketing cooperatives, state-owned department stores, and shopping malls to today's diverse formats including shopping centers, chain convenience stores, and mom-and-pop shops. More dramatic changes have occurred online. While platforms like Taobao and JD.com represent the ultimate form of pure online retail, the rapid rise of instant retail in recent years signifies a major trend of e-commerce platforms exploring physical retail and deep integration of online and offline channels.
路言When a Supermarket Decides to 'Deliver'
On October 19, 1992, a small 60-square-meter store opened in Nancheng, Dongguan, named 'Jiarong' by its chairman Hu Jintai. Thirty years later, Jiarong has grown into a large group with over 150 stores, ranking 51st in China's top 100 chains. Facing the impact of the pandemic and the rise of online retail, Jiarong partnered with Meituan to explore instant retail, achieving online-offline integration and a second growth curve.
最话团队Community Group Buying's New Label: Launching New Products, Selling White-label Goods
Community group buying is essentially the monetization of group leaders' relationships. Due to the strong ties between leaders and users, what leaders recommend is what users buy. White-label products offer profit margins, and with quality assurance and recommendations, users accept them. Thus, white-label products with quality guarantees become a natural choice for group buying platforms. Supply chains should leverage this feature to launch new products, and white-label products can also seize this opportunity to grow.
刘春雄Fresh Food E-commerce in 2022: Forced to 'Give Up,' Yet Still Able to Mount a Conservative Offensive?
From the年初 rush to enter prepared dishes in search of new paths to the year-end release of Miss Fresh's delayed 'huge loss' report, the fresh food track's 'Mercury retrograde' period has been exceptionally long. This year, with external capital becoming more cautious and industry competition intensifying, the fresh food e-commerce track has frequently heard 'contraction' voices, with a clear trend of accelerated decline, and massive layoffs and cost reduction becoming a common consensus in the industry. Among them, the former leading platform Miss Fresh has had the hardest time, first drastically reducing business to 'survive by cutting off an arm,' then trying every means to keep its 'listed company' title, yet still deeply mired in the dual shadows of huge losses and debt disputes. In the mixed fresh food e-commerce track, what is the foundation for survival for all players: seeking financing to continue 'burning money,' optimizing supply chains to improve quality, seeking new turns in lower-tier markets, or developing private label products for differentiated competition?
锌刻度All Three Major E-commerce Platforms Disclose Q3 Earnings: JD and Alibaba Stable, Pinduoduo Grows Rapidly
All three major e-commerce platforms have released their Q3 2022 earnings reports, which were positively received by the capital markets. While JD and Alibaba showed stable performance, Pinduoduo achieved rapid growth in both revenue and profit, exceeding market expectations.
New DistributionSmall Mini Programs, Big Impact: WeChat Empowers FMCG Enterprises to Achieve Channel Digitalization
Digitalization is an inevitable topic for FMCG companies and a key driver of industry growth. WeChat Mini Programs, with their wide user reach and convenience, are helping brands digitalize their distribution channels, enhance service efficiency, and expand consumer touchpoints.
茹璇Why Do Many New Consumer Brands Fail Offline?
In specific scenarios, whoever solves the consumer's problem becomes their first choice. Many new consumer brands that thrived online are struggling offline due to different underlying logic and the complexity of offline operations.
周群Meituan Learns to Be a 'Supermarket'
Once-thriving supermarket chains are sinking deeper into store closures. At the end of November, Carrefour closed its last store in Zhengzhou, Henan. It entered China in 1995 and was once a benchmark in the retail industry, but since 2018, it has closed over 80 stores, exiting provincial capitals including Chengdu, Hangzhou, Jinan, Zhengzhou, and Fuzhou. Other supermarkets are also struggling: Yonghui, the largest local chain, has closed over 400 stores in the past three years; Walmart has closed over 80 in five years; and companies like Wumart, Hongqi, Lianhua, and Bubugao have also contracted to varying degrees.
彦飞How to Achieve Dual Growth in Sales and Buzz on Douyin E-commerce?
Content is the carrier and the 'fundamental base' linking to the shelf scene. As e-commerce shifts from incremental to stock competition, and consumer demands become diversified and personalized, interest-based e-commerce represented by Douyin has become a new growth model for enterprises. Media predict that Douyin e-commerce GMV has exceeded one trillion yuan, making it a key channel for enterprises beyond traditional e-commerce platforms. How to achieve growth under Douyin e-commerce has become a topic of thought for many enterprises. To this end, New Distribution interviewed Wan Gang, founder and general manager of Jiudian Network, who shared insights on leveraging content to drive brand growth.
田静 康治强The Evolution of Private Domain: From "a Small Dish" to "a Grand Feast"
Private domain 1.0 is direct sales digitalization; private domain 2.0 is chain digitalization; private domain 3.0 is distribution digitalization. Private domain 1.0 is a small dish; private domain 2.0 is a main course; private domain 3.0 is a grand feast. Private domain 1.0 is too small; private domain 2.0 is too narrow; private domain 3.0 is too big and too difficult. Private domain 1.0 suits e-commerce enterprises; private domain 2.0 suits chain retail; private domain 3.0 suits distribution enterprises. Private domain 1.0 has shaped many people's perception of private domain, but it is precisely the pitfall of private domain. Only by jumping out can there be a future.
刘春雄World Cup Kicks Off: Douyin Secures Exclusive Broadcast Rights
As the 2022 Qatar World Cup begins, Douyin is the only short-video platform with broadcast rights, leveraging the event to boost traffic, content, local services, and e-commerce integration. The platform aims to expand beyond its core business, positioning itself as a super app.
老电Xingsheng Youxuan Withdraws from More Cities, Community Group Buying Star Suffers Setback
Recently, Xingsheng Youxuan, a leading community group buying platform, suddenly announced the closure of its markets in Henan, Shandong, Sichuan, and Chongqing, with all stations and stores in these regions receiving urgent notices to close and clear inventory. This move has sparked industry discussion. As one of the earliest entrants in the community group buying sector, Xingsheng Youxuan was once seen as synonymous with the industry, praised for its stable business model and robust warehousing and logistics. The withdrawal raises questions about its strategic shifts and the future of the industry amid a capital winter.
刘少德Normalized Livestreaming Drives Enterprise Digital Transformation: Liby Group's Livestream Talent System
The livestreaming e-commerce market is growing rapidly, with digitalization and standardization becoming key. Liby Group has built a comprehensive livestream talent training system, including SOPs and certification programs, to empower internal teams and dealers, enhancing digital operations and brand building.
周礼Noise and Ups and Downs: 30 Years of Foreign Retail in Mainland China
In 1992, the State Council issued the "Approval on Issues Concerning the Use of Foreign Investment in the Commercial Retail Sector," officially allowing foreign enterprises to enter the retail industry in specific regions through joint ventures. This marked the beginning of the opening up of China's retail sector, initially limited to six cities and five special economic zones, and only in clothing and department stores. Over the next three decades, foreign retailers like Walmart, Carrefour, and Metro experienced rapid expansion and later faced challenges from e-commerce, leading to transformations, closures, or exits.
老莫Key Considerations for Brands Before Entering Douyin
In just a few years, short videos and live streaming have experienced explosive growth, becoming two powerful tools for merchants to deeply reach consumers. For brands, the question has shifted from 'Should we do live streaming?' to 'How exactly should we do live streaming?' Recently, the author interviewed Wang (pseudonym), head of a brand's new retail department that is entering Douyin e-commerce, and Gao Qi, founder of Hangzhou Yiming Media, a brand service provider that ranked TOP1 in GMV for the food industry on Douyin from May to June 2022, to gain insights into their current operations on Douyin.
冯瑶The New Battlefield of Instant Retail: Meituan's Lightning Warehouse Supply Business
Consumer habits have shifted towards instant gratification, driving the growth of instant retail. Meituan's Lightning Warehouse model addresses the mismatch between online demand and offline supply, offering support to merchants and new channel opportunities for brands.
美团闪电仓Physical Supermarkets Return to Livestream E-commerce
The pandemic has reshaped consumption and accelerated digital transformation in retail, with supermarkets like Beijing's Chaoshifa and Walmart China exploring livestream e-commerce. Chaoshifa's new 'Special Business Unit' has boosted average sales per session to over 200,000 yuan, while Walmart and Sam's Club use livestreams to enhance omnichannel experiences, though the impact on performance remains to be seen.
东方Master Kong's Royal Feast x Luo Yonghao: A 30th Anniversary Masterstroke That Wins Over the Most Discerning Critics!
Recently, Master Kong teamed up with Luo Yonghao to shoot a quirky short ad. In the video, Luo transforms into a ravenous monster threatening to destroy the city; human offerings of various delicacies fail, but the appearance of Master Kong's Royal Feast instant noodles finally quells his fury. The exaggerated plot, special effects, and humorous persona led netizens to praise the ad as brilliant. Within less than 90 seconds, the short film spread rapidly across platforms, drawing attention. From an industry perspective, this promotion not only showcases excellent advertising strategy but also represents an effective interaction with consumers from both brand and product angles.
AmyTsingtao Beer Fights Again in Double 11, How Did It Achieve Top Rankings on Multiple Platforms?
In the just-concluded Double 11 shopping festival, Tsingtao Beer once again delivered satisfactory results. During the off-season for beer sales, how did Tsingtao Beer maintain steady growth?
青山依旧Interpretation of New Distribution's 2022 Survey on Brand Manufacturers' Cooperation with New Retail E-commerce
In the post-pandemic era of new retail, the continuous evolution of retail formats is driving brand manufacturers to seek new growth opportunities. New Distribution's survey of nearly 90 brand manufacturers reveals that new retail e-commerce has become a crucial channel for business breakthroughs, with live-streaming e-commerce and community group buying leading the way.
李文君WendyTo B/C Integrated Services Support Omnichannel Development
The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain.
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