TOPIC ARCHIVE
E-commerce & Instant Retail articles
电商/私域/即时零售
Browse 1243 New Distribution articles about E-commerce & Instant Retail.
Published articles
1243 articles · Page 13 of 52
Giants' Decline and Rise: Who Is the Retail 'Evergreen'?
The decline of giants is not death, nor is their rise eternal. Products, efficiency, and solid fundamentals are the 'evergreen' that sustains retail enterprises. Carrefour's decline and Gome's crisis highlight the industry's shift, while platforms like Meituan and Douyin rise with instant retail, urging traditional retailers to adapt or be eliminated.
龙商网The 'Salt Reduction' Seasoning Trend Is About to Explode!
Food safety and health have become societal issues of growing concern. As consumption levels rise, consumers are shifting from merely having enough to eat to eating well and healthily. In the condiment sector, 'eating well' means safe, healthy, and guilt-free. A typical demand is for less salt and lighter meals. Although salt reduction is a clear consumption trend, multiple forces are driving this movement, along with challenges.
秦淮2023: A New Wave of Community Group Buying Rises
Huang Tengfei: 2022 was the year of group store emergence, and 2023 will be the year of their explosion. Cayman 4000 predicts that the group buying industry will see over 1,000 chain group stores. With group stores as the main line, local groups will recover and group wholesalers will operate covertly, leading to a new wave of entrepreneurship in community group buying, and the grand spectacle of the 'thousand-group war' in internet history will be reenacted.
黄腾飞2023: A Thousand Groups Rise Again in Community Group Buying
Huang Tengfei notes that 2022 saw the rise of group stores, and 2023 will be their breakout year. Cayman 4000 predicts over 1,000 chain group stores will emerge, with local groups reviving and group wholesalers operating covertly, leading to a new wave of entrepreneurship in community group buying and a repeat of the internet's 'Thousand Group War'.
黄腾飞Industry's First "2022 New E-commerce Operators Survival Status Report" Released!
With the rapid rise of new e-commerce platforms such as Douyin and Kuaishou, the role of "new e-commerce operators" has emerged. This report, initiated by Youmiyoushu at the end of 2022, provides a detailed portrait of these operators, their workplace status, competitiveness, and industry trends, offering valuable insights for the industry.
OliviaSecond-generation distributor of Unilever, Nice, Colgate and other daily chemical giants tells you how to break through in e-commerce!
At a brand's distributor annual meeting dinner, a distributor with annual sales over 100 million yuan lamented the difficulty of offline business and considered moving to e-commerce despite having no experience. This article shares the case of second-generation distributor Wang Banglai, who entered e-commerce in 2020 and achieved nearly 50 million yuan in sales within two years, highlighting the importance of seizing opportunities and hands-on involvement.
袁来Douyin Supermarket Officially Launches: How Should FMCG Manufacturers and Distributors Cooperate and Position Themselves?
After the New Year, Douyin Supermarket officially launched, and FMCG manufacturers are concerned about the significance of joining and opportunities for co-creation. On February 6, in the 'FMCG Feng Talk' hosted by distributor growth mentor Li Feng, several guests shared insights on 'Douyin Supermarket Officially Launches: How Should FMCG Manufacturers and Distributors Cooperate and Position Themselves?' This article compiles some of the viewpoints; for full details, follow the [Li Feng New Distribution] video account for the replay.
New DistributionFMCG Daily News | Alibaba's E-commerce Arm Cuts Jobs; Better Life Director Resigns; Xiangpiaopiao Profit Declines; Shanghai Issues First Pre-Made Food License...
Alibaba's South Asian e-commerce platform Daraz announced an 11% workforce reduction. Better Life director Hao Rui resigned. Xiangpiaopiao's net profit fell 5.54% year-on-year. Shanghai issued its first pre-made food production license.
New DistributionDouyin Supermarket Launches: Can It Be the "Tailwind" for FMCG Manufacturers?
As the new year begins, Douyin Supermarket has officially launched, drawing widespread industry attention. With its massive user base, Douyin aims to expand from interest-based e-commerce into search-based e-commerce, potentially challenging platforms like JD.com and Tmall. This article analyzes the significance and development possibilities of Douyin Supermarket, and discusses how FMCG manufacturers can collaborate and position themselves.
勾勾Spring Festival Consumption Guide: Celebrating the New Year on Douyin, Spending on Meituan
The 2023 Spring Festival was exceptionally lively, with the relaxation of restrictions fueling an unprecedented desire to return home. From January 7 to 26, 2023, the country saw 741 million passenger trips, a significant increase from 2022, and the return home boom also boosted Spring Festival consumption, with offline spending on dining, gifts, and entertainment rising notably. According to data from the '2023 Spring Festival Consumption Guide' by Yinghe Kanban, during the holiday, popular spending categories included travel and entertainment, New Year shopping, and gatherings and dining.
胖鲸Douyin Supermarket Officially Launches, E-commerce Battle Heats Up
Douyin Supermarket has fully launched nationwide, joining JD.com, Tmall, and Meituan in the online supermarket competition. Users can access it by searching "Douyin Supermarket" in the search bar or mall interface, offering categories like household goods, snacks, and beverages with fast delivery.
李松月The Consumer Mindset Behind Lunar New Year Shopping
In 2023, as pandemic restrictions eased, Lunar New Year shopping rebounded, reflecting a shift from face-saving purchases to health-conscious, quality-driven choices. Young consumers, while nostalgic for traditional brands, are also embracing innovative, culturally resonant products, reshaping the annual ritual.
湃动研究院Six Walnut Teams Up with Chainlink to Achieve Marketing Breakthrough through Digital Private Domain
The FMCG market has entered the era of consumer sovereignty, making it essential for FMCG companies to innovate products, conduct marketing activities, and arrange sales channels with a consumer-centric approach. Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter referred to as Yangyuan Beverage), a leading enterprise in plant protein beverages, has become the category king and industry leader with its Six Walnut product, controlling over one million terminals in the FMCG sector.
New DistributionCommunity Group Buying Front Extends: From Online to Offline, From Group Leaders to Group Stores
Since Huang Tengfei discovered and reported on Xiaoxu Daojia in early 2022, group stores have evolved from budding to advancing and then differentiating within a year, driven by local groups' innovation and cross-sector entrants like fruit stores. Among the emerging forces, chain supermarkets entering group stores, with old players becoming new stars, aim for a second spring, and Luoyang Yikelai is the first chain convenience store to do so.
黄腾飞Amid Consumption Shifts in Neighborhood Stores, a New Instant Retail Format Is Taking Shape
Between the distant and the self lies a vast middle ground—the nearby. Two years ago, Luo Zhenyu emphasized that observing the same thing from a distant gaze versus a nearby perspective yields different views. As the world returns to normal, he believes the keyword for the recovering 2023 business landscape is 'the nearby is a sea of stars.' Diverse forms of the nearby are emerging, replacing familiar street cries, as local commerce rebuilds daily relationships with communities. The value of the nearby is the force behind the recovery and growth of local retail, which has developed new formats like instant retail as consumers increasingly choose to shop locally.
古廿Intensifying Competition in Shelf E-commerce: Who Is the 'Pull' and Who Is the 'Push'?
In the future, Douyin e-commerce will become a very important online supplementary channel in the omni-channel system. In 2022, Douyin embraced its first year of full-scenario interest e-commerce, transitioning from a content field to a shelf field, and from a short-video entertainment platform to an e-commerce platform integrating short videos, live streaming, and shopping. This transformation is crucial for Douyin and offers merchants a closed-loop business environment, raising the bar for platform screening mechanisms and merchant entry thresholds.
田静 勾勾Cross-Border E-Commerce in 2022: Some Hold the Line, Some Switch Careers
The global e-commerce market has passed its high-growth era, and cross-border e-commerce is no exception. In 2022, the industry underwent a major shakeout, with many sellers exiting and others quietly expanding. As Amazon announced layoffs of over 18,000 employees, the industry is now moving toward compliant operations, profitability, and brand globalization.
燃次元工作室2022: No Winners in Fresh Food E-commerce
During the New Year holiday, Zhang Yali, a single woman from Shenzhen, canceled her trip to Sanya due to fear of reinfection and ordered fresh products from PUPU and Meituan Maicai, which delivered in 15 minutes. She was satisfied, as last December many riders were infected, and Dingdong Maicai was unable to place orders. The article reviews the challenges of fresh food e-commerce in 2022, including supply chain disruptions, the struggles of front-warehouse models, strategic contractions, and the need to rebuild supplier trust and control losses.
归去来After Breaking Through in the Delivery Scene, How Can Hubang Chili Sauce Break Out Again?
Using a diversification approach based on category relevance and leveraging industry trends for strategic positioning can help companies explore emerging markets. In 2021, Lao Gan Ma's revenue declined by 1.2 billion yuan, dropping to 11th place on Guizhou's top 100 private enterprises list. Despite steady growth in the chili sauce market, Lao Gan Ma has been on a downward trend since 2016, reflecting the impact of emerging chili sauce brands. With Lao Gan Ma's brand aging, flavor fixation, and declining catering channels, can emerging brands like Hubang seize the opportunity to replace it?
李相如2022: The Advance and Differentiation of Community Group Buying
Looking back at 2022 in community group buying, it was as dramatic as a movie plot, with capital-backed groups closing, merging, and transforming while local groups revived and restarted, forming two sides of the same coin. Behind this stark contrast lies a new round of major reshuffling, where new kings rise from the margins and old kings fall from the pinnacle. The differentiation and reconstruction of the track never cease. Reviewing 2022 community group buying, we start with six key roles.
黄腾飞Divergence in Group-Buying Stores: Similarities and Differences Between the Northern and Southern Schools
As the undisputed hot track of 2022, group-buying stores have undergone a year of rapid advancement and differentiation, gradually forming different factions. The Northern school is represented by Shijiazhuang's Xiaoxu Daojia, the Southern school by Nanjing's Guofengjia, and there is also Meilintao, born in the Central Plains, which can be seen as an empowering group-buying store upgraded from the Northern school model. Using Xiaoxu Daojia, Guofengjia, and Meilintao as representative cases, we analyze the similarities and differences between the Northern and Southern group-buying stores.
黄腾飞Farewell 2022, 2023 [New. Thriving], the Third New Year's Eve Live Broadcast is Tonight!
On December 26, the National Health Commission announced that "COVID-19 pneumonia" was renamed "COVID-19 infection" and the "Class B management policy for COVID-19" was abolished. In just three years, the world has changed. Standing at the crossroads of bidding farewell to the old and welcoming the new in 2023, we may deeply miss the world before 2019. The past is gone, and we know nothing will be the same. The upcoming 2022 has been tough for us. Many brand managers and distributor owners say it has never been this hard; just to survive, 2022 has already taken all their efforts. Everyone who survived 2022 is a warrior. Now is the time to gather our thoughts and look toward 2023 together.
New DistributionHow to Succeed in the Instant Retail Business?
The demand for instant retail is unstoppable. According to a report by China Merchants Securities, instant retail grew 34% in 2020, far outpacing physical e-commerce and social retail. From a micro perspective, consumers increasingly demand immediacy, with one-off needs like sudden cravings for cold cola or late-night cat litter now fulfilled via delivery platforms, providing new growth for stores. On the supply side, stores on instant retail platforms extend business hours and scope, meeting user needs. As user habits evolve, instant retail will become as routine as food delivery, transitioning from in-store purchases to home delivery. To succeed, businesses must leverage new operational tools and superior service awareness.
陈维龙How Can Physical Stores Successfully Break Through the Siege of E-commerce?
We are facing a situation where e-commerce dominates the Chinese retail market with a monopoly advantage, while consumers are upgrading their consumption patterns. Physical stores must shift from being mere 'goods movers' to offering differentiated value, such as superior dietary solutions, to survive and thrive.
联商网编辑部