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Browse 1582 New Distribution articles about Capital, Earnings & M&A.
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From Baixiang's Termination of IPO
After three years of waiting, instant noodle giant Baixiang Foods finally gave up its IPO. On one hand, its core business of instant noodles has almost stopped growing; on the other hand, its fresh noodle business, once highly anticipated, has nearly burned through huge investments without expanding beyond its home base of Zhengzhou.
纳兰醉天Thinking of Changing Industries at Year-End? Changing Industries Is Like Climbing a Mountain—Calculate Before You Leap
Men fear entering the wrong industry, and even more so, changing to the wrong one. When marketing professionals face the dilemma of switching industries, they must make rational analyses and conduct their own 'market planning.' The 'Shuai-Shi-Tian' analysis method, based on industry concentration and company size, provides a basic index for evaluating job changes, guiding marketers to move toward industries with lower concentration and companies of certain scale.
New DistributionThe Deep Reasons Behind Wahaha's First-Ever Sales Decline in 2014
Large and medium-sized food enterprises in China are hitting growth ceilings, with new product sales underperforming due to shallow parent brands. The core issue is the failure to upgrade from a shallow brand to a deep brand, which requires emotional and cultural value to enable brand extension and drive growth.
翁向东Salespeople with Poor Performance and No Clients: Read This Repeatedly, Practice Item by Item, and Make It a Habit!
This article provides a comprehensive guide for salespeople to improve their performance, covering topics such as hypnotic selling, the 333 principle, building rapport, handling objections, and closing techniques. It emphasizes the importance of mindset, preparation, and understanding customer psychology to achieve success.
New DistributionTop 10 Closing Techniques for Sales Negotiation
This article presents ten powerful closing techniques for sales negotiations, including the three-question close, decision-making close, trust-building close, and value-versus-price close, each with practical scripts to help salespeople secure deals.
New DistributionWhat Makes Laoganma So Successful?
Despite shunning advertising, promotions, loans, and listings, and insisting on cash-on-delivery, Laoganma has created a business legend. This article by brand agriculture expert Hao Beihai from Shennong Island decodes the marketing principles behind Laoganma's 'reverse marketing' approach, revealing the hidden rules that other companies can learn from.
New DistributionFind the Three Key Points, and New Product Launch Will No Longer Be Difficult!
This article discusses the key points for successfully launching new products in the FMCG distribution channel. It emphasizes the importance of three critical links: distributors' willingness to promote, retailers' willingness to sell, and consumers' willingness to buy, providing strategies to effectively connect the distribution chain.
孟令宇Heaven Does Not Always Reward Hard Work; Deep Thinking Matters More Than Diligence
Liu Qin, a partner at Morningside Ventures and an investor in Xiaomi, once shared a conversation with Lei Jun. When asked why he was a successful investor, Liu replied that he believed in extreme diligence and that heaven rewards hard work. Lei Jun's response was that heaven does not always reward hard work. Liu emphasizes that opportunity is not luck but a deep understanding of entrepreneurial trends, and deep thinking is more important than diligence.
刘芹New Product Launch: The Importance of Action Breakdown!
New product launches are complex systematic projects where mature market promotion is key to a distributor's success. Distributors must create clear, feasible launch plans, effectively break down objectives, track and adjust execution, and provide proper training and analysis to ensure success.
New Distribution“Noodle Fanatic” Chen Keming: From 29 Years of Noodle Making to National No.1 with Annual Revenue Over 1 Billion Yuan
In the early 1980s, a minor accident injured Chen Keming's finger, forcing the popular carpenter to find a new livelihood. In 1984, he started a small noodle workshop in Nan County, producing over 200 jin of noodles daily and selling them from a cart. Twenty-nine years later, he built a listed company with annual revenue exceeding 1 billion yuan and net profit over 100 million yuan.
New DistributionDiscounting at the First Sign of Competition: Are You in a Hurry to Kill Your Product?
As industry competition intensifies, distributors face rising costs, management challenges, and shrinking margins. This article warns against four dangerous mindsets, including immediately discounting products when facing competition, which is described as suicidal, and emphasizes the need to shift from physical to intellectual competition to survive and thrive.
New DistributionUni-President's 'Gemian': Can It Succeed in Revolutionizing the Instant Noodle Industry?
In 2014, the instant noodle industry faced severe challenges, with both Uni-President and Master Kong reporting losses. Against this backdrop, Uni-President launched its innovative new product 'Gemian' in August, aiming to revolutionize the industry. Marketing expert Liu Jie analyzes its prospects from product, channel, promotion, and pricing perspectives, concluding that success is likely but not guaranteed.
刘杰Four Key Principles for New Product Distribution
This article outlines four key principles for successful new product distribution, emphasizing thorough preparation, time efficiency, speed, and strategic planning. It also details three standards for distribution management and seven strategies to ensure effective market coverage.
朱志明A True Boss Only Does Three Things: Financing, Hiring, and Drinking Tea
A reminder: click the up arrow to follow 'FMCG Distributor Professional Consulting' for more marketing and distributor management insights. Most bosses are busy and rarely seen, but true entrepreneurs are 'idle' because they focus on three key tasks: financing, hiring, and drinking tea. Companies that die suddenly, regardless of size, often do so due to cash flow disruptions. The first priority for entrepreneurs is financing.
New DistributionFour Cases Show How to Master Channel Promotions for New Product Launches
When launching a new product, distributors need to manage distribution and promotion across various channel links, including sub-distributors, retail terminals, supermarkets, and competing products. By designing tailored promotions for each link, distributors can achieve optimal market coverage and quickly boost market share, while ineffective promotions may lead to channel stagnation.
New DistributionNew Product Launch: Eight Strategies for Fast and Effective Distribution
Speed is crucial in distribution, but rushing without a clear plan can lead to problems. This article outlines eight strategies for distributors to achieve rapid and effective product distribution, from prioritizing easy wins to leveraging existing strengths and building team momentum.
New DistributionThe Greatest Reward of Sales Is Not the Commission, but Having One More Person Who Trusts You in Your Life!
The greatest reward of sales is not the commission, promotion, or bragging rights, but having one more person who trusts you in your life. Customers are the best teachers, peers are the best role models, and the market is the best school; 97% of sales is building trust, and rejection is the beginning of a deal.
New DistributionLearning Sales from Insurance: 11 Behaviors That Win Customer Appreciation
New salespeople often wonder how to impress customers and get them to buy. However, excessive talking can backfire. By studying successful life insurance agents, this article outlines 11 key behaviors—such as sincerity, giving customers a reason to buy, and listening—that align with customer expectations and help build trust and sales success.
New DistributionSales Training Manual for Daily Morning Meetings!
This article provides a comprehensive sales training manual covering sales psychology, telephone marketing, and service marketing, emphasizing the importance of selling oneself, understanding customer needs, and providing exceptional service.
New DistributionTwo Major Strategic Misconceptions in New Product Launches in the FMCG Industry!!
To maintain market vitality and expand market share, many companies continuously develop new products, but most end up with chaotic product structures, difficulty in scaling varieties, and slow brand improvement. New product launches are complex and risky, and this article analyzes two typical strategic mistakes: over-investment leading to failure and excessive caution causing missed opportunities.
New DistributionBorrowing Wisdom from Zhuge Liang: Strategies for Managing People
This article uses historical examples from the Romance of the Three Kingdoms to illustrate management strategies for stabilizing teams after mergers, handling favored subordinates, and establishing authority through strict discipline.
New DistributionThree Rates Distributors Must Focus on to Boost Revenue
During consulting projects, many distributors complain that their salespeople's daily sales remain stagnant despite constant pressure, while salespeople complain about low pay. In fact, distributors can identify the root of the problem by focusing on the 'three rates': vehicle dispatch rate, visit rate, and closing rate.
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