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5 Standardizations and 9 Tips to Make Ordinary Salespeople Achieve Tenfold Performance
This article discusses how to improve the individual combat capability of frontline salespeople in the FMCG industry, emphasizing the importance of standardized templates, mentorship, summarizing successful cases, cultivating positive mindsets, and establishing incentive mechanisms.
徐涛&吕宋强In-Depth: From Alibaba's Heavy Investment in Ubox, Why Tencent Lost the Battle for the 'Water, Electricity, and Coal' of New Retail
After the unmanned retail trend faded, Ubox accepted Alibaba's olive branch. With a massive 1.2 billion yuan investment, Alibaba injected a strong boost into Ubox. This article explores why Ubox partnered with Alibaba, the current state of the unmanned retail industry, and who will prevail in the underlying infrastructure competition between Alibaba and Tencent.
新经销刘少德How Can FMCG Entrepreneurs Secure VC Funding and Leverage Capital for Rapid Growth?
You have a good model, but does capital know? Can you articulate it to capital? Do you want to grow faster? One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital. You are so excellent, but how does VC see you? Is it really that excellent? Hard to say! In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way! This has become a consensus in the internet circle. What is the internet way? Besides user thinking, community operations...
New DistributionIDG Capital's Yan Yisheng in Conversation with Jiangxiaobai's Tao Shiquan: A Toast to Youth?
As a disruptor in the baijiu industry, Jiangxiaobai spent nearly seven years exploring and secured half a ticket to becoming a national brand—covering about 50% of urban markets—and reached the scale of a national brand. In fact, it took just over a year to expand from Chongqing to the national market. In this dialogue with founder Tao Shiquan, we discuss new brands, category rejuvenation, consumption upgrading, user value, going global, marketing, and brand building.
IDG君Yanjing Beer Loses Its Grip on the BBQ Scene
2013 was the peak year for Yanjing Beer, with revenue of 13.7 billion yuan and net profit of 680 million yuan. Since then, performance has declined, and Yanjing now lags significantly behind the top three. In 2012, a long-rumored 'romance' in the beer industry surfaced, but Yanjing's potential acquisition of Kingway fell through, marking a turning point.
有趣有料的500 Billion: The Formidable Ting Hsin Empire!
Master Kong is a household name, but its parent company, Ting Hsin Group, is less known. With annual sales of about 500 billion RMB, 90% from mainland China and 10% from Taiwan, this food giant remains mysterious. This article reveals the complete Ting Hsin International Group, including its best-ever performance by Master Kong with nearly 50 billion in revenue over nine months.
New Distribution73-Year-Old Zong Qinghou Plans to Work Another 20 Years
At 73, Zong Qinghou has recognized the need to cultivate successors and middle management, yet he still adheres to a schedule of starting work at 7 a.m. and ending at 11 p.m. He says he will work another 20 years to build Wahaha into a century-old company.
谢芸子Jack Ma: "The Internet is an Era That Sends Chills Down Your Spine When You Think About It!"
On February 20, 1999, the fifth day of the Chinese New Year, a time for family reunions, a "madman" stood in the sparsely furnished living room of Room 202, Unit 1, Building 16, Lakeside Garden, and declared ambitiously, "We will build the greatest internet company in the world, founded by Chinese people." Seventeen people, mostly sitting on the floor, listened. That speaker was Jack Ma, and his audience were the 17 founders of Alibaba. The creation of Alibaba began that year.
首席增长官Tingyi's Q3 revenue 18.863 billion yuan, instant noodle revenue slightly up 0.66%, market share declined?
Tingyi Holding (0322.HK) reported Q3 results showing a 4.19% year-on-year revenue decline to 18.863 billion yuan, but net profit attributable to shareholders rose 25.52% to 1.554 billion yuan. The company noted that the instant noodle and beverage industry still grew but at a slower pace, and it faces challenges from high raw material prices, financial market volatility, trade tensions, and exchange rate changes.
New DistributionLulu's Move to Beijing: Stock Down 70% in 8 Years, 300 Days a Year Fighting Fakes, Brothers Turn Against Each Other
Lulu, a 68-year-old plant-based beverage brand, has seen its stock price fall from 44 yuan to under 10 yuan over the past eight years, while its revenue has been overtaken by rival 'Six Walnuts'. The company is now moving some headquarters departments to Beijing to seek new growth, amid ongoing legal disputes with its former subsidiary Shantou Lulu.
财天作者News Flash | Upgraded Wuliangye Expected to Launch in June Next Year, 'Pu Wu' to Be Discontinued; Mengniu Ice Cream Achieves 'Volume and Profit Growth' for 3 Consecutive Years; Latest Innovation: Re-sealable Can
Wuliangye plans to launch an upgraded version of its flagship liquor in June 2019, with the current 'Pu Wu' being discontinued. Mengniu Ice Cream reports three consecutive years of volume and profit growth. A new re-sealable can design is introduced.
New DistributionHundreds of Millions in Capital Bet on Community Group Buying: Why Has Changsha Become the Storm Center?
The storm center of this wave of capital encircling the community group buying track is Changsha, Hunan. Like new categories such as Heytea, retail innovation is no longer emerging in first-tier cities but in second- and even third-tier cities. People have become numb to top-down novelties, and now a reverse flow has begun: fashion is always first the preserve of a minority, validating models and tactics in small cities before scaling and popularizing them in big cities. This may become a new paradigm for innovation in the retail sector.
模式达人50 Days, 2 Billion Capital Seizes Community Group Buying
Multiple entrepreneurs claim that community group buying will become a trillion-yuan market, and in the future, this field will give birth to its own Meituan or JD.com. In 2018, considered a year without a trend, an O2O war called 'community group buying' is erupting. In April 2018, 'VC Queen' Xu Xin of Capital Today led the investment in Xingsheng Youxuan. By August 2018, the community group buying model began to see frantic capital pursuit. In just three months, over 2 billion yuan poured in, with participants including many top-tier VCs: GGV Capital, IDG, Sequoia China, Joy Capital, ZhenFund, etc.
薛小丽Why Is Bright Dairy Struggling?
A recent article titled "Save Bright Dairy" has gone viral among Shanghai residents, who grew up with the brand. Despite being a market leader in 2002, Bright Dairy's market value has fallen to just 9.7 billion yuan, a fraction of Yili's, due to its slow response to the shift to UHT milk and lack of aggressive marketing.
DT君Xiangpiaopiao to Open Chain Milk Tea Stores?
Xiangpiaopiao's board secretary Gou Zhenhai recently stated that the company will consider launching offline milk tea chain stores, sparking industry speculation. Despite its past success in cup milk tea, the company faces declining sales and market pressure from new-style tea shops and delivery platforms.
阿鲁The Logic Behind Alibaba's 1.2 Billion Investment in Youbo, the First Unmanned Retail Stock | Deep Dive
Recently, Youbo Online, a NEEQ-listed company, announced that it signed an investment intention agreement with Shanghai Yunxin (a wholly-owned subsidiary of Ant Financial under Alibaba) on November 19, 2018. According to the agreement, Shanghai Yunxin intends to invest a total of 1.2 billion RMB in the company through a capital increase, with the investment price set at 9.5 RMB per share. Undoubtedly, this is a significant event for the smart vending machine and unmanned retail industry.
张卓Shuanghui: The Hidden Worries of a Meat Empire
Over the past 30-plus years, Shuanghui has repeatedly broken through challenges in its dealings with the system and capital, thanks to strong leadership. Now, with weak external demand, urgent transformation, and succession issues on the agenda, the legendary Shuanghui faces long-term concerns despite no immediate threats.
有趣有料的News | Jinmailang Denies Rumors of Suspending Sales in Beijing; Budweiser Launches First Unmanned Beer Concept Store; Community Group Buying Financing Frequently; Lei Jun and Dong Mingzhu's 10 Billion Bet Final Sprint...
Today's top stories: Jinmailang denies reports of suspending sales in Beijing, stating that business adjustments do not affect product availability. Budweiser introduces the industry's first unmanned beer concept store. Community group buying platforms secure significant funding, including a record $108 million round for Xiaoqule. Additionally, Laoganma reiterates its stance against going public, and major food companies release Q3 earnings.
New DistributionIs Pickled Mustard and Instant Noodles a Sign of Consumption Downgrade? 13 Charts Reveal Another Truth
Whether consumption is upgrading or downgrading depends on the data you use. This article argues that the recent rise of low-end products like pickled mustard, soy sauce, and instant noodles, as well as the success of Pinduoduo, are not evidence of a consumption downgrade but rather reflect structural changes and the upgrading of specific consumer segments.
商业咖啡Annual Performance Soars 8-Fold, Terminal Sell-Through Surprisingly Strong, GM Reveals the 'Killer Move' Behind It...
Entering 2018, while peers lamented a tough market and hard-to-sell products, one company grew rapidly. As of now, its walnut milk product sales have surged 4-5 times year-on-year, with full-year performance expected to nearly octuple. More impressively, the company doesn't pressure distributors to stock up or set sales targets, yet terminal sell-through is remarkably strong. What's the secret? Recently, a reporter visited Hebei Lvling Kangwei Food Co., Ltd. to hear General Manager of the Beverage Division, Chen Pu, discuss the 'killer moves' behind the product's hot sales... 'Distribute first, then cooperate'...
New DistributionInstant Noodle Market Recovers Overall, How Far Is Jinmailang from Listing?
Jinmailang, a major Chinese food company known for its instant noodles, is preparing for an IPO. If successful, it would not only add another listed company to the industry but also create a strong competitor. The company has been focusing on rural markets and has shown resilience and innovation in a recovering market.
新经销JackWant Want China's 2018 Interim Results Released! Net Profit Up 7.1%, Revenue Growth Across All Three Major Product Categories
On November 13 (today) at noon, Want Want China announced that for the six months ended September 30, 2018, the company achieved revenue of RMB 9.248 billion (same unit below), a year-on-year increase of 3.2%; gross profit of RMB 4.117 billion, up 6.0% year-on-year; and profit attributable to equity holders of the company of RMB 1.364 billion, up 7.1% year-on-year. In the first half of fiscal year 2018, all channels and all three major product categories in mainland China saw revenue growth. The proportions of the three major product categories to total group revenue were: rice crackers and snacks combined accounted for 49.0%, and dairy and beverages accounted for 50.7%.
New DistributionP&G China's Comeback Story | In-depth
P&G Greater China Vice President Henry Karamanoukian says the Chinese market still excites him as it did 12 years ago. After a rough patch, P&G China saw organic sales grow 7% in fiscal 2018, driven by premiumization, faster innovation, and channel improvements.
灵小七To Help New Brands Expand, Coca-Cola Puts Acquired Businesses into a New Division
Coca-Cola has pursued product diversification through major acquisitions in recent years, spanning coffee, juice, and dairy markets. To integrate these acquired businesses into its organizational structure, the company has created a new division called Global Ventures, which will help accelerate the transformation and global expansion of its invested and acquired beverage brands.
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