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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 46 of 82
Coca-Cola vs. Pepsi: Who Is the Real King of Carbonated Soft Drinks in China?
Based on brand value rankings over the past three years, Coca-Cola has consistently held the upper hand. Coca-Cola was born first, with Pepsi following closely behind. The main carbonated drinks on the market today, including Coca-Cola, Pepsi, Sprite, Fanta, 7 Up, and Mirinda, all come from The Coca-Cola Company and PepsiCo. Coca-Cola was born in the United States in 1886, during Prohibition, when an accidental discovery led to its creation as an alternative to alcoholic beverages. Since then, Coca-Cola has become the representative of authentic cola...
New DistributionAt the Peak of the Trend, Who Will Benchmark Against Genki Forest?
During the 2019 Tmall Double 11 shopping festival, Genki Forest's Japanese-style white peach flavored sparkling water beat beverage giants like Cola and Red Bull to rank among the top three in beverage single-item sales, sparking heated discussion. Consumers developed a strong curiosity about sparkling water, and more young people began to pay attention to it as an excellent substitute for carbonated drinks. The low-calorie, healthier label has made sparkling water a new internet sensation. Apart from the niche 'sparkling water enthusiast group', the most intuitive factor for the general public to measure sparkling water taste is sweetness. Statistics show that over 41% of carbonated beverage consumers believe sparkling water has moderate sweetness and are willing to switch to it as a substitute.
New DistributionThree Men in the Snack Arena
The three-trillion-yuan snack market is entering a new round of competition. With the listing of Bestore on the A-share market, the 'BAT of the snack industry'—Bestore, Three Squirrels, and Baicaowei—are now all publicly traded, setting the stage for a new battle.
全天候科技Be & Cheery's New 'Artificial Meat' Snack: A New Opportunity for the Snack Industry?
Recently, Be & Cheery launched an 'artificial meat' snack called 'New Meat Era Smoked Mini Sausages', drawing attention as China's first such product. Artificial meat is defined internationally in two categories: one synthesized from plant proteins, amino acids, and fats, and another cultured from stem cells in labs. Most products on the market are the former, known as plant-based meat, while the latter remains in R&D.
李青林Snow, Tsingtao, Budweiser Accelerate Layout in Mid-to-High-End Market, How Can Innovative Craft Beer Stand Out?
Beer is a market worth hundreds of billions. The top five giants—Snow, Tsingtao, Budweiser, Carlsberg, and Yanjing—control 83% of the market. As consumption upgrades, consumers seek better taste and quality, prompting giants to enter the mid-to-high-end segment, while craft beer sees explosive growth. Innovative craft brewers like Panda Craft Beer focus on offline channels and cultural education to differentiate.
袁来A 15-Day Battle for Million-Dollar Collections: A White Liquor Operator's COVID-19 Review
The sudden outbreak of COVID-19 has thrown many businesses into crisis, forcing them to adapt or perish. This article reviews how a provincial white liquor operator in Henan, with annual sales of 30 million yuan, executed a five-step self-rescue plan, including internal morale building, targeted promotions, public welfare campaigns, and post-pandemic market strategies, successfully collecting over a million yuan in just 15 days.
1号子弹Beverage Peak Season Arrives: Yili, Six Walnut, Mengniu, Uni-President, Want Want... Launch These New Products!
As living standards and incomes rise, consumer demands for food have evolved from mere satiety to a variety of snacks and beverages. Despite the special Spring Festival in 2020, food and beverage brands have continued to launch new products. Here is a roundup of new food and beverage items released from the beginning of 2020 to the end of February.
长袖Overnight, Community Group Leaders Were All Snapped Up!
If there was one of the hottest keywords in 2020, it was community group leaders. Major FMCG brands from beer to beverages to food to condiments to daily chemicals suddenly made the position of community group leader the top searched job in the FMCG industry, becoming the apple of every FMCG company's eye. Overnight, community group leaders were all snapped up! The community group buying channel was enthusiastically embraced by manufacturers, who placed their hopes on it as a lifeline during the pandemic. My article 'Ten Questions: The Marketing Model of Recruiting Community Group Leaders in FMCG' also sparked heated discussion among FMCG practitioners and marketing gurus.
1号子弹2020 Hurun Global Rich List: Zong Qinghou Family 86B, Yan Bin 81B, Haitian Weiye's Pang Kang 77B
The Hurun Research Institute recently released the 2020 Hurun Global Rich List, with wealth calculated as of January 31, 2020. There are 2,816 billionaires globally, an increase of 346 from last year, with China having the most at 799, followed by the US at 626 and India rising to third.
鲸落Dairy Sales 'Halved' as Industry Faces Post-Pandemic Supply-Demand Imbalance
Following the COVID-19 outbreak, milk sales plummeted by over 50% in major cities, leading to massive milk powder production, inventory buildup, and farmers dumping milk. Experts warn that the pandemic may force some dairy farmers out of the market, and as consumption recovers, the supply-demand gap for raw milk could widen, compounded by global uncertainties.
林超 安路蒙等As Beverage Peak Season Approaches, Nongfu Spring Launches 250ml Mini Bottles - Will They Be a Hit?
As the beverage peak season approaches, Nongfu Spring has introduced a series of 250ml mini bottles, including tea π, Nongfu Orchard, Water-soluble C, and Vitamin Water. This move aims to attract young consumers through packaging changes, but whether these 'happy source bottles' will succeed remains to be seen.
李青林Some Go Public, Some Sell Out: Is the 2020 Snack Food Industry Reshuffling?
On February 23, after six years of preparation, the snack brand Bestore finally went public, surging 44.03% on its first day to hit the daily limit, with a total market value of 6.87 billion yuan. This brought the so-called 'Big Three' of Chinese snack e-commerce—Three Squirrels, Bestore, and Be & Cheery—together on the A-share market. However, just before Bestore's listing, Be & Cheery was sold by Haoxiangni to PepsiCo. In 2016, Haoxiangni acquired Be & Cheery for 960 million yuan, but on February 22, it sold the parent company for $705 million (about 5 billion yuan).
澄韵Tsingtao Beer's Three Axes: Can They Open the Path to Social E-commerce?
In 2020, beer distributor Lao Wang and his brand owner Zhang are anxious due to the pandemic's impact on sales. Tsingtao Beer launches a three-pronged strategy—community group buying, contactless delivery, and a distributor program—to enter social e-commerce, leveraging its early layout and integrated online-offline logistics. This move is seen as a long-term strategic initiative to enhance brand power and consumer engagement, not just a short-term remedy.
李青林Instant Noodles Sales Surge Due to Pandemic; Where Are the Opportunities After It Ends?
The pandemic has been a stress test for investors. How to identify, invest in, and support companies with rapid growth potential that remain resilient during crises is a key question. Convenience foods have become essential companions at home and work, meeting demands for speed, nutrition, and taste. The rise of new-generation consumers is driving the industry toward premiumization, health, innovation, and regional flavors. Traditional food companies and emerging brands each have strengths, and both may share in the growth of the convenience food market.
彬复资本消费组The '5-Yuan Era' for Beverages Has Arrived!
If you haven't noticed that the beverages we consume daily have quietly become 4-6 yuan, you might be drifting away from the younger generation. In consumer goods research, people over 30 rarely buy beverages proactively, so they miss new brands like Genki Forest's fruit-flavored sparkling water, Jian'ai's zero-additive yogurt, and Coca-Cola's new coffee cola, all priced above 5 yuan. Your awareness of these new products can roughly indicate whether you can still call yourself 'young'.
苏醒Heavyweight | 2019-2020 Brand FMCG B2B Cooperation Survey Report (Download Included)
Since its emergence in 2013, FMCG B2B has developed over six or seven years into a distribution force that cannot be ignored in the FMCG industry. Most domestic brand manufacturers are also cooperating with B2B platforms. Although B2B business accounts for a relatively small proportion of overall sales for FMCG brands, B2B's strong supply chain management and digital distribution capabilities have shown many brand manufacturers prospects for further growth and development. To better understand the actual cooperation between brands and B2B, from November 2019 to February 2020, New Distribution conducted a survey of senior and mid-level managers from 65 well-known FMCG companies.
新经销咨询团队Preparing for the Post-Pandemic Recovery of the Dairy Industry: A Look Back at China's Dairy Development History to Foresee the Next Decade
The National Health Commission recently issued dietary guidelines recommending dairy products to boost immunity, and despite short-term sales declines due to the pandemic, the long-term outlook remains positive. This article reviews the four main stages of China's dairy industry since the 1980s, analyzing the competitive dynamics and predicting future opportunities and challenges.
FBIFIs Beer's Foray into Community Group Buying a Good Business?
The COVID-19 pandemic in early 2020 severely impacted China's FMCG market, with many offline stores closing and distributors facing inventory backlogs, while home delivery services saw a surge in demand. In response, beer brands like Tsingtao, Budweiser, and Snow launched community group-buying recruitment plans. This article analyzes whether this move is a viable business strategy, considering factors such as professional teams, differentiated products, distributor support, and pricing stability.
李青林Yili, Mengniu, Nongfu Spring, Tsingtao Beer, Snow... All 'Open Groups' - Is It a Temporary Rescue or a Model Exploration?
As the epidemic has not fully subsided and FMCG manufacturers have not fully resumed work, home delivery services have surged across regions due to lockdown measures. Manufacturers are now recruiting community partners to extend home delivery, which serves both short-term inventory clearance and long-term strategic exploration.
袁来Mingren, Schweppes, Watsons, Wahaha, Nongfu Spring, Tsingtao Beer... Soda Water Chaos: How Can Manufacturers Gain the Upper Hand?
Without the impact of the Spring Festival special period, this time would be the peak season for beverage brands' water battles. In 2019, with giants like Nongfu Spring and Tsingtao Beer entering the soda water field, other small and medium enterprises followed suit, making 2020 destined to be an extraordinary year for soda water. The special period has further deepened human health awareness, and soda water's inherent health attributes have surged with the boom in health beverages. This article offers some suggestions on how water companies should strategize.
海游After the Pandemic Lifts, What Should Brands and Distributors Do First?
The panic phase is over, and now it's time for rational thinking, especially about the post-pandemic period. First, assess whether there will be revenge spending after the pandemic ends; then, remind what to do first. The article analyzes consumption recovery across five scenarios and provides actionable steps for brands and distributors.
刘春雄Are We Drinking 'Luckin' or 'Coffee'?
Discussions about Luckin Coffee have been polarized from the start, with supporters buoyed by the Q3 earnings report announcing per-store profitability, while detractors point to unsustainable spending and a short seller report alleging fraud. The report, not from Muddy Waters itself, claims Luckin's key metrics are inflated and its business model is fundamentally broken, but a closer examination reveals sampling issues and questionable assumptions.
年更的HighMore and More! FMCG Companies Aid Epidemic Prevention and Control, Continuously Increasing Support...
As of 17:00 on January 31, 2020, the Red Cross Society of China and the Red Cross Foundation of China had received a total of 849.7232 million yuan in donations for epidemic prevention and control. FMCG companies have been actively donating funds and supplies, including Wahaha, Mengniu, Budweiser China, and many others.
New DistributionThe Battle for Supremacy in a Bottle of Beverage
The beverage industry is a 'never outdated' sector with long product life cycles and high profits, attracting numerous companies to compete. As a fully competitive market worth hundreds of billions, China's beverage market has seen intense rivalry, with major brands dominating different categories while constantly expanding into new territories.
金梅